Niki Lazo

Director of Client Success at Vehicle (now Sinch)
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Client Success
      • Mar 2022 - Present

      Greater Seattle Area

    • Account Director
      • Jan 2021 - Present

      Greater Seattle Area

    • Senior Product Manager, Applications
      • May 2017 - Jan 2021

      Seattle, Washington

    • United States
    • Wireless Services
    • 1 - 100 Employee
    • Client Partner, Director of Retail
      • Jan 2013 - Dec 2014

      Greater Chicago Area As a Client Partner, I am responsible for representing the Voice of the Client to 3C. I am the liaison between the Client and 3C’s Strategic Account Team to ensure robust client support and operational oversight. I act as a trusted subject matter expert and advisor by linking 3C’s product offerings to Client’s business challenges, and serve as an advocate and a mobile, retail and consumer experience resource for 3C's major retail clients. My success is measured by my ability to build 3Ci's… Show more As a Client Partner, I am responsible for representing the Voice of the Client to 3C. I am the liaison between the Client and 3C’s Strategic Account Team to ensure robust client support and operational oversight. I act as a trusted subject matter expert and advisor by linking 3C’s product offerings to Client’s business challenges, and serve as an advocate and a mobile, retail and consumer experience resource for 3C's major retail clients. My success is measured by my ability to build 3Ci's major client relationships, and ensure high levels of consumer engagement and satisfaction to grow the clients' business. ➢ Increased speed-to-value of client's mobile marketing initiatives by identifying potential pitfalls and designing appropriate solutions ➢ Facilitated the launch of a gamified mobile coupon solution to provide an interactive experience, which drove consumer engagement and incremental revenue ➢ Ensured high levels of client inspiration to result in contract renewals and business referrals ➢ Coached employees as a Certified Consultant of The Birkman Method Clients: Redbox, Walgreens, The Sports Authority, Best Buy

    • Director of Client Operations
      • Jan 2007 - Jan 2013

      Boca Raton, FL My role as the Director of Client Operations at 3Cinteractive is to manage the team comprised of Client Services, Compliance & Campaign Management, and Client Projects. Our job is to take an idea from its inception, and deliver an effective, compliant mobile program that meets the client's needs and adheres to distinct requirements of wireless carriers and the Mobile Marketing Association (MMA). I focus on managing the daily relationships of 3Ci's clients, vendors and carriers… Show more My role as the Director of Client Operations at 3Cinteractive is to manage the team comprised of Client Services, Compliance & Campaign Management, and Client Projects. Our job is to take an idea from its inception, and deliver an effective, compliant mobile program that meets the client's needs and adheres to distinct requirements of wireless carriers and the Mobile Marketing Association (MMA). I focus on managing the daily relationships of 3Ci's clients, vendors and carriers. Leveraging a deep understanding of the mobile ecosystem, I am able to guide each group to ensure that initiatives launch smoothly and clients maintain the highest level of satisfaction. ➢ Manage working relationships and integration points with mobile carriers and aggregators ➢ Oversee the integration and provisioning process of all mobile marketing clients and short codes ➢ Maintain expertise in, and provide company-wide education on, current Mobile Marketing Association rules and regulations ➢ Active member of the MMA's Consumer Best Practices Committee Clients: ESPN, Disney, Walgreens, Best Buy, CDC, Cox Media

    • Process Manager
      • 2006 - 2007

      Deerfield Beach, FL ➢ Expert in compliance requirements set forth by issuing banks and card issuers for Internet Payment Service Providers ➢ Evaluated client websites and advertisements for compliance requirements prior to submission for bank approval ➢ Developed and managed the process for boarding new merchants

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Client Integration Manager
      • 2000 - 2005

      Deerfield Beach, FL ➢ Managed and trained the integration team that created all new client profiles. ➢ Managed the development and specifications of the sales contract throughout its lifecycle. Continuously evaluated the contract’s efficiency and revamped it as new products and services became available. ➢ Conducted research to determine the requirements and design specifications of a Customer Relationship Management (CRM) tool to track the status of contracts. Worked closely with internal Web Development… Show more ➢ Managed and trained the integration team that created all new client profiles. ➢ Managed the development and specifications of the sales contract throughout its lifecycle. Continuously evaluated the contract’s efficiency and revamped it as new products and services became available. ➢ Conducted research to determine the requirements and design specifications of a Customer Relationship Management (CRM) tool to track the status of contracts. Worked closely with internal Web Development team to create the CRM tool. ➢ Analyzed performance of existing processes and created more cost-efficient operating procedures Show less

Education

  • Florida Atlantic University

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