Experience

Berlingske Media

• Denmark
• Media Production
• 200 - 300 Employee

• Product Manager Adtech

  • Jun 2022 - Present

• IT Project Manager

  • Jun 2020 - Jun 2022

• Head of Business-to-Business & Head of Retail (Marketing)

  • Mar 2018 - Jun 2022

  Responsible for the B2B subscription business and all retail sales across Berlingske, B.T., B.T. Metro and Weekendavisen. Responsible for various cross-organizational projects, hereby merger of B.T. and B.T. Metro(Metroxpress) in early 2020. Management responsibility for 8 FTEs across marketing, strategy, business development, pricing, go to market, key account management, sales and retention. Results: Construction of a new B2B department, development of new products and pricing… Show more Responsible for the B2B subscription business and all retail sales across Berlingske, B.T., B.T. Metro and Weekendavisen. Responsible for various cross-organizational projects, hereby merger of B.T. and B.T. Metro(Metroxpress) in early 2020. Management responsibility for 8 FTEs across marketing, strategy, business development, pricing, go to market, key account management, sales and retention. Results: Construction of a new B2B department, development of new products and pricing structures, successful implementation of CRM system, increasing sales results, execution and planning of marketing campaigns, and development of an digital sales site.

• Senior Commercial Manager (Marketing)

  • Jul 2015 - Mar 2018

  Business development and project manager with primary responsibility for all retail sales across Berlingske, B.T., B.T. Metro and Weekendavisen - approx. 5500 dealers in Denmark. Lead and negotiate annual agreements with large accounts, including planning and follow-up on marketing campaigns, budget preparation, price structures and communication. Management support with KPI reporting, analyzes and presentations for Board meetings.

• Marketing Project Manager

  • Aug 2014 - Jul 2015

  Responsible for preparing, coordination and executing marketing campaigns (tactical and branding). Including briefing and collaboration with creative, advertising agencies, communication, and campaign follow-up and evaluation.



Dansk Supermarked Group

• Denmark
• Retail
• 400 - 500 Employee

• Department Manager Nonfood

  • Oct 2013 - Apr 2014

• Sales Manager

  • Mar 2010 - Oct 2013

• Management Trainee

  • Aug 2009 - Aug 2011