Experience

Connect Ads

• Egypt
• Advertising Services
• 100 - 200 Employee

• Regional Director - MENA & Italy

  • Feb 2017 - Present



Sea Riders Uae

• United Arab Emirates
• Spectator Sports

• Co-Founder

  • Aug 2013 - Sep 2018

  Sea Riders is the leading wake-boarding and wake-surfing company in the UAE, established in 2013 Sea Riders is the leading wake-boarding and wake-surfing company in the UAE, established in 2013



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Agency Group Director - Yahoo!

  • Oct 2015 - Jun 2016

  Developing commercial strategies and plans across regional agency groups and drive revenue growth across different markets in MENA.Building strategic B2B relationships with the C-level executives to integrate offline and online marketing and communication budgets and objectives.Leading a team of solution specialists and business leads to build long-term partnerships and achieve different marketing strategies.Conducting quarterly business objectives, forecasts and reviews with agency senior level executives and CMOs on the client side.Implementing content marketing and programmatic partnerships with agency trading desks using big data, insights and CRM integration to achieve performance KPIs and e-commerce objectives on the client side.Negotiating trading agreements with buying departments and key business partners.Controlling T&E budgets and driving quarterly business plans accordingly.Representing Yahoo as a public speaker in industry events and public media. Show less

• Head of Telco, Tech, Automotive, Finance & Government

  • Jun 2014 - Sep 2015

  Developing multiple business to business vertical strategies, solutions and value propositions, thought leadership and GTM plan across different markets.Building the relevant products for each vertical to achieve content marketing, performance and branding objectives and drive direct sales and engagement on the business side.Creating new partnership opportunities with CMOs and agency executives through customised long-term partnership plans and innovative strategic solutions while controlling the budget spend to achieve their annual marketing objectives.Leading the media advertising team responsible for the respective verticals to drive advertising revenue growth and acquiring market share from competition.Conducting quarterly business forecasts, business reviews, and driving growth opportunities.Controlling T&E budgets and driving quarterly business plans accordingly.Representing Yahoo as a public speaker in industry events and public media.Synchronizing with internal departments to build smooth business processes with minimum disruption. Show less

• Head of Expansion Markets and Resellers - Middle East, Africa and Turkey

  • Jan 2013 - Jun 2014

  Leading the efforts of growing Yahoo’s revenue and reach across the region through expanding existing markets and launching new ones.Driving the business development efforts to partner with content publishers to provide local content for different markets and increase Yahoo’s reach through acquiring new users.Developing partnership deals with media representation houses to act as Yahoo’s resellers.Leading a team of strategic accounts and reseller managers focused on revenue growth and acquiring market share.Introducing innovative commercial strategies which are tailored to fit different markets.Setting strategy, goals and managing 6 managing directors representing Yahoo’s resellers in expansion markets.Working closely with the editorial team to develop content aggregation partnerships in the respective markets.Represent Yahoo as a public speaker in industry events and public media. Show less

• North Africa & Jordan Head of Sales

  • Jul 2010 - Dec 2012

  Implementing all budgets, strategies and compliances within the territory .Setting business objectives and revenue targets for Egypt, Morocco and Jordan offices.Leading the sales, account management and operational teams across the territory .Optimizing advertising revenues through solutions offering, packaging and pricing strategies.Yahoo’s country ambassador and office manager in Egypt, in charge of the leadership team across different functions.Represent Yahoo in industry events and public media. Show less



Connect Ads

• Egypt
• Advertising Services
• 100 - 200 Employee

• North Africa and Levant Head of Sales

  • Jan 2008 - Jun 2010

  Leading the media sales and account management teams of MSN Arabia, MSN Maghreb, and LinkOnline’s network.Managing Facebook’s representation model.Responsible for the yearly budgeting of the commercial department.Work closely with agencies’ management and decision makers on yearly rebate models and incentives.Building business plans in alignment with third party contracts.Liaison with various departments, maintaining clear lines of communication and ensure effective coordination to increase revenues. Show less

• Senior Account Manager

  • Jun 2006 - Dec 2007

  Driving sales and handling the after sales of Key accounts.Developing relationships with media planners and buyers across different agencies.Digital media planning according to advertisers’ objectives to deliver results.Responsible for training and coaching new hires.