Guy Gouldavis
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Bio
Michelle Curtis
Guy is a brand strategy powerhouse. He brings decades of experience across a range of big name brands and industries. He also continually researches and applies an understanding of modern brands, brand identity and brand strategy in today’s increasingly complex world. Guy also spends time investing in his team’s understanding of brand strategy. He elevates and helps his team prioritize trainings, award-winning case study digests, and inspiration sessions as an important part of day to day work. It amounts to fresh perspectives and timely examples to learn and draw inspiration from. Beyond his hard skills of the brand strategy trade, Guy brings major, infectious doses of enthusiasm, passion and consideration to his work and his team, and is an all-around inspiration to work with and learn from.
Bob Morris
There are few that embody the representative characteristics that define a collective of roles within a single individual. Guy is one of these unique, industry defining visionaries. As a partner, his insightfulness, collaborative nature, vision and understanding of complex challenges makes his value to any organization, team or individual that he supports exceptional. From his approach to the outcomes, the process of working with Guy makes everyone's contribution that much greater as he stretches those around him to break from traditional mental constraints to arrive at solutions that are exceptionally crafted. If you ever have the opportunity to collaborate with Guy, I highly recommend the experience. You will benefit beyond your imagination.
Michelle Curtis
Guy is a brand strategy powerhouse. He brings decades of experience across a range of big name brands and industries. He also continually researches and applies an understanding of modern brands, brand identity and brand strategy in today’s increasingly complex world. Guy also spends time investing in his team’s understanding of brand strategy. He elevates and helps his team prioritize trainings, award-winning case study digests, and inspiration sessions as an important part of day to day work. It amounts to fresh perspectives and timely examples to learn and draw inspiration from. Beyond his hard skills of the brand strategy trade, Guy brings major, infectious doses of enthusiasm, passion and consideration to his work and his team, and is an all-around inspiration to work with and learn from.
Bob Morris
There are few that embody the representative characteristics that define a collective of roles within a single individual. Guy is one of these unique, industry defining visionaries. As a partner, his insightfulness, collaborative nature, vision and understanding of complex challenges makes his value to any organization, team or individual that he supports exceptional. From his approach to the outcomes, the process of working with Guy makes everyone's contribution that much greater as he stretches those around him to break from traditional mental constraints to arrive at solutions that are exceptionally crafted. If you ever have the opportunity to collaborate with Guy, I highly recommend the experience. You will benefit beyond your imagination.
Michelle Curtis
Guy is a brand strategy powerhouse. He brings decades of experience across a range of big name brands and industries. He also continually researches and applies an understanding of modern brands, brand identity and brand strategy in today’s increasingly complex world. Guy also spends time investing in his team’s understanding of brand strategy. He elevates and helps his team prioritize trainings, award-winning case study digests, and inspiration sessions as an important part of day to day work. It amounts to fresh perspectives and timely examples to learn and draw inspiration from. Beyond his hard skills of the brand strategy trade, Guy brings major, infectious doses of enthusiasm, passion and consideration to his work and his team, and is an all-around inspiration to work with and learn from.
Bob Morris
There are few that embody the representative characteristics that define a collective of roles within a single individual. Guy is one of these unique, industry defining visionaries. As a partner, his insightfulness, collaborative nature, vision and understanding of complex challenges makes his value to any organization, team or individual that he supports exceptional. From his approach to the outcomes, the process of working with Guy makes everyone's contribution that much greater as he stretches those around him to break from traditional mental constraints to arrive at solutions that are exceptionally crafted. If you ever have the opportunity to collaborate with Guy, I highly recommend the experience. You will benefit beyond your imagination.
Michelle Curtis
Guy is a brand strategy powerhouse. He brings decades of experience across a range of big name brands and industries. He also continually researches and applies an understanding of modern brands, brand identity and brand strategy in today’s increasingly complex world. Guy also spends time investing in his team’s understanding of brand strategy. He elevates and helps his team prioritize trainings, award-winning case study digests, and inspiration sessions as an important part of day to day work. It amounts to fresh perspectives and timely examples to learn and draw inspiration from. Beyond his hard skills of the brand strategy trade, Guy brings major, infectious doses of enthusiasm, passion and consideration to his work and his team, and is an all-around inspiration to work with and learn from.
Bob Morris
There are few that embody the representative characteristics that define a collective of roles within a single individual. Guy is one of these unique, industry defining visionaries. As a partner, his insightfulness, collaborative nature, vision and understanding of complex challenges makes his value to any organization, team or individual that he supports exceptional. From his approach to the outcomes, the process of working with Guy makes everyone's contribution that much greater as he stretches those around him to break from traditional mental constraints to arrive at solutions that are exceptionally crafted. If you ever have the opportunity to collaborate with Guy, I highly recommend the experience. You will benefit beyond your imagination.
Experience
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Forbes Communications Council
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Official member
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Jan 2023 - Present
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The 30 Minute - University
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Germany
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Advertising Services
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1 - 100 Employee
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Mentor to aspiring Planners worldwide
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Jul 2021 - Present
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Driving Insights
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United States
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Advertising Services
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Principal and Owner
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Apr 2002 - Present
Strategic consultancy specializing in creative problem solving and solution development for thorny consumer, brand and marketing issues. Fueled profitable growth and new business wins across a range of b-to-b and b-to-c clients including Mastercard, Neutrogena, Scion, Kotex, Blue Cross Blue Shield, Invisalign, Bank of America, Clorox and Travelers Insurance. Developed a product innovation methodology and creating a new tool enabling companies to convert data into actionable insights. Strategic consultancy specializing in creative problem solving and solution development for thorny consumer, brand and marketing issues. Fueled profitable growth and new business wins across a range of b-to-b and b-to-c clients including Mastercard, Neutrogena, Scion, Kotex, Blue Cross Blue Shield, Invisalign, Bank of America, Clorox and Travelers Insurance. Developed a product innovation methodology and creating a new tool enabling companies to convert data into actionable insights.
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VITRO
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United States
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Advertising Services
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100 - 200 Employee
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Head of Strategy
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Jun 2019 - Sep 2023
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TVGla
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United States
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Advertising Services
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1 - 100 Employee
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VP of Strategy
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May 2016 - Apr 2017
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SapientRazorfish
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United States
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Business Consulting and Services
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500 - 600 Employee
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VP Associate Partner - Brand Integration and Marketing Strategy
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Sep 2014 - Jul 2016
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phenomenon
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United States
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Advertising Services
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1 - 100 Employee
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Head of Strategy
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Jan 2013 - Sep 2014
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SapientNitro
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United States
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Advertising Services
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500 - 600 Employee
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Director of Strategy & Analytics
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Oct 2010 - Jan 2013
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Fallon
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United States
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Advertising Services
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200 - 300 Employee
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Group Planning Director
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Oct 2005 - Feb 2007
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Senior Planner, Senior Partner
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Sep 2003 - Sep 2005
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