Experience

Tomorrow University of Applied Sciences

• Germany
• Higher Education
• 1 - 100 Employee

• Marketing Mentor

  • Feb 2023 - Present



FutureS - Strategic Marketing Studio

• Austria
• Advertising Services
• 1 - 100 Employee

• Marketing Advisor & Strategist

  • Feb 2022 - Present

  Decisions and possible directions await around every corner. Where do you start, what is your strategy and how do you use your resources? ​ I'll show you how to geht it right - without all the marketing-hustle. I offer you my expertise from 15 years of marketing, creativity and strategy. From understanding your target audience and the market, to crafting visions, setting goals and implementing successful channels, both offline and digital. Together and with tailor-made solutions, we will take your marketing to the next level - sustainable growth 💚 Show less



DBU Digital Business University of Applied Sciences

• Germany
• Higher Education
• 1 - 100 Employee

• University Lecturer

  • Jul 2023 - Present

  1. Content Marketing & Storytelling 2. The Magic of Brands 1. Content Marketing & Storytelling 2. The Magic of Brands



Startup Live Global

• Austria
• Business Consulting and Services
• 1 - 100 Employee

• Start-Up Marketing Mentor

  • Feb 2022 - Present



WOMENTOR

• Austria
• Professional Training and Coaching
• 1 - 100 Employee

• Personal Mentor

  • May 2022 - Feb 2023

  Coaching one high potential on her career growth. Coaching one high potential on her career growth.



Too Good To Go

• Denmark
• Environmental Services
• 700 & Above Employee

• Head Of Marketing - Austria

  • Jul 2019 - Oct 2021

  1. Raising awareness for the issue of food waste in Austria through brand campaigns, digital marketing, PR, public affairs and B2B marketing to build a brand from scratch to become a love brand for everyone in Austria. 2. Building a community from 0 to 700.000 registered users in Austria in just two years to join our fight against food waste with our app and benchmark interaction rates (Top 3 of +18 markets in user retention and activation). 3. Leading a team of 7 highly skilled marketing experts with an annual budget of € +1 Mio 4. Launching the date labelling campaign www.oftlaengergut.at to raise awareness together with +26 producers www.toogoodtogo.at Show less



Self-employed

• Austria

• Taking a break

  • Mar 2019 - Jun 2019



Greenpeace

• Netherlands
• Non-profit Organizations
• 700 & Above Employee

• Unit Head Supporter Engagement

  • Dec 2017 - Feb 2019

  1. Management and advancement of the engagement programs: Marketing, Major Donors, ACT-Magazine, Direct Mailing & Kooperations 2. Creation, project-management and roll-out of the national campaign "stop plastics" (print, OOH, direct mailing, petitions, goodies, guide, etc.) 3. Research and finetuning of an image- and target-group analysis based on numerous external surveys and sinus milieu studies in order to create strategic deductions for the organisations communicative strategy of all channels. 4. Management, coaching und empowerment of an interdisciplinary team of 8 employees. Show less



Forbes DA

• Austria
• Newspaper Publishing
• 1 - 100 Employee

• Brand Movement / Digital Strategies

  • May 2017 - Nov 2017

  1. Developped a digital strategy, launched a webspecial http://utopia.forbes.at and projectmanagement as well conception of the relaunch of http://forbes.at 2. Planning and presenting of the special interest event "MedTech", with 150 participants (doctors, journalists, decision-makers, start-ups, students) 3. Establishing a meeting-culture and leading colleagues in a matrix-organisation. 1. Developped a digital strategy, launched a webspecial http://utopia.forbes.at and projectmanagement as well conception of the relaunch of http://forbes.at 2. Planning and presenting of the special interest event "MedTech", with 150 participants (doctors, journalists, decision-makers, start-ups, students) 3. Establishing a meeting-culture and leading colleagues in a matrix-organisation.



Adventure

• Australia

• Exploring Australia

  • Jan 2017 - Apr 2017

  I travelled Australia's east and west coast and spend two months in Sydney. I travelled Australia's east and west coast and spend two months in Sydney.



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Manager Marketing

  • Nov 2015 - Dec 2016

  1. Created the restaurant experience of the future “my burger”, responsible for new products, pricing, place, packaging, promotions & launching the largest 360° national communications campaign in 2016.2. Increasing sales and guest counts within 1 year for the breakfast segment “Easy Morning” by launching 3 national campaigns. 3. Planning and adapting the company’s marketing calendar in accordance with the marketing director. Responsible for a budget +$ 8.8 mn and 3 employees.

• Marketing Specialist

  • Jan 2015 - Oct 2015

  1. Creating the Restaurant Experience of the Future (Products, Pricing, Place, Promotions, People)2. Managing the product line of Desserts (Research, Product development, Promotion planning, Evaluation, Project management)



Virtual Identity

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Digital Consultant & Account Manager

  • Nov 2010 - Dec 2014

  1. Crafting digital strategies and concepts (websites, campaigns, social media, blogs, mobile) for market leading companies in Austria. Clients included Nokia ASE, Opel International, Josef Manner AG, SPAR and the Austrian Trade Commission. 2. Account Manager for McDonald’s Austria’s social media presence and handling a team of 4 employees. 3. Speaker, trainer and guest author for various conferences, universities and newspapers. 1. Crafting digital strategies and concepts (websites, campaigns, social media, blogs, mobile) for market leading companies in Austria. Clients included Nokia ASE, Opel International, Josef Manner AG, SPAR and the Austrian Trade Commission. 2. Account Manager for McDonald’s Austria’s social media presence and handling a team of 4 employees. 3. Speaker, trainer and guest author for various conferences, universities and newspapers.



Kapsch Group

• Austria
• IT Services and IT Consulting
• 100 - 200 Employee

• Assistant Strategic Marketing & New Media

  • Aug 2009 - Aug 2010

  1. Implementing, managing & screening the company’s social media appearance. 2. Relaunching and managing HR marketing activities. 1. Implementing, managing & screening the company’s social media appearance. 2. Relaunching and managing HR marketing activities.



BBDO Wien

• Austria
• Advertising Services
• 1 - 100 Employee

• Account Assistant

  • Jul 2007 - Apr 2008

  Client management and handling daily projects with the creative department for clients such as VISA. Client management and handling daily projects with the creative department for clients such as VISA.



RZB (Raiffeisen Zentralbank)

• Austria
• Banking
• 1 - 100 Employee

• Intern | (IT) Service Desk

  • Jul 2005 - Aug 2005

  1. Creation of software-instruction manuals for the intern usage of other employees 2. Assistant of project management during the implementation of a new software-system 3. Application-training and service for the usage of the digital workspace for other employees 1. Creation of software-instruction manuals for the intern usage of other employees 2. Assistant of project management during the implementation of a new software-system 3. Application-training and service for the usage of the digital workspace for other employees