Experience

America's Test Kitchen

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Senior Email Marketing Manager

  • Aug 2018 - Present

  • Manage all editorial email communications with customers and prospective customers • Plan content, write, manage design, and oversee deployment for weekly America’s Test Kitchen newsletters • Create and manage cross-channel, editorial content-driven campaigns to drive frontlist book title conversion and web traffic • Segment audiences, test offers, and manage automation of data-driven ad strategy • Develop plans for and manage creation of themed newsletter journeys to strengthen user engagement, increase web traffic, and drive book conversions • Analyze email engagement data and conversion rates to drive content strategy • Coordinate with web editorial, social, books, and magazine teams through audience demographic data, engagement analysis, and direct marketing conversion rates • Support new efforts such as the America’s Test Kitchen Kids brand and the Proof podcast through content marketing strategy, data insights, and the design and launch of new marketing initiatives



Ploughshares Literary Journal

• Marketing Associate

  • Jan 2017 - Jun 2018

  • Constructed social media and marketing plans for events such as the Boston Book Festival• Coordinated advertisement campaigns for the Emerging Writer's Contest using Twitter, Facebook, and Google AdWords• Built and implemented advertisement and marketing plans and goals• Established publicity strategy by finding and organizing media contacts, evaluating press materials, and planning publicity calendar

• Marketing Intern

  • Sep 2016 - Dec 2016

  • Composed posts for the Ploughshares blog, including the weekly Round-Up posts, using WordPress• Wrote Tweets, Facebook posts, and Instagram captions to promote Ploughshares content through use of tools such as Sprout Social• Analyzed social media data in order to build a comprehensive schedule to reach more followers



Da Capo Press

• Publicity Intern

  • Jun 2017 - Aug 2017

  • Maintained database of publicity contacts • Wrote and edited publicity materials, including pitches to journalists, press releases, galley letters, and social media promotions • Monitored media outlets and research new publicity channels • Maintained database of publicity contacts • Wrote and edited publicity materials, including pitches to journalists, press releases, galley letters, and social media promotions • Monitored media outlets and research new publicity channels



Harvard Education Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Publishing/Marketing Intern

  • Feb 2017 - May 2017

  • Conducted research projects to determine and increase effectiveness of digital presence • Utilized Amazon's "Search Inside the Book" function to boost potential customer engagement and increase sales • Conducted research projects to determine and increase effectiveness of digital presence • Utilized Amazon's "Search Inside the Book" function to boost potential customer engagement and increase sales



Indiana University Bloomington

• United States
• Higher Education
• 700 & Above Employee

• Editorial Content Specialist

  • Sep 2015 - Aug 2016

  • Formulated social media marketing strategies to target different demographics • Revised copy for content improvement and technical errors • Drafted Tweets, Facebook posts, advertisements and emails for a variety of marketing campaigns and upcoming events • Researched content for advertisements and articles for the CASE V bronze award-winning IU Alumni Magazine • Maintained update-to-date organization of "Evergreen" advertisements and editorial for the Magazine • Coordinated social media, posters, handouts, and emails for the "Life After IU" series for university seniors



Spoon University

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Editor, Writer

  • Sep 2014 - Nov 2015

  • Conducted campus-wide survey that included coordinating with local restaurants for "The Best of Bloomington Spoonie Awards 2015" and received over 750 responses • Edited between six and ten food-related articles a week for content, style, and grammar to ensure all articles submitted to the editor-in-chief were ready for publication • Wrote at least one article a week to boost Spoon content, including one of the highest trafficked stories in December 2014 with over 9,000 individual views • Collaborated with a team of three writers and a photographer and analyze data on top stories to produce articles that appeal to the target Spoon audience of college students • Analyzed data on top stories to produce articles that appealed to the target Spoon audience of college students • Promoted articles and events both in person and through social medias, including Twitter, Facebook, and Instagram since the launch of the Spoon chapter of Indiana University



Kurt Vonnegut Museum and Library

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Intern

  • Apr 2014 - Aug 2014

  • Determined Vonnegut’s background and literary influences through inspection of his published writings, speeches, and personal correspondence for an exhibit focusing on works that were significant to his career • Collaborated with museum curator on the visual presentation of the Library to enhance visitors’ experience • Monitored inventory levels and reported numbers for official records • Determined Vonnegut’s background and literary influences through inspection of his published writings, speeches, and personal correspondence for an exhibit focusing on works that were significant to his career • Collaborated with museum curator on the visual presentation of the Library to enhance visitors’ experience • Monitored inventory levels and reported numbers for official records