Tressa Schultze
Senior Director of Product Management at AffiniPay- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Dhawal Sheth
I have worked with Tressa at events.com, Tressa has been the product manager for the SaaS and mobile platform and I was a member of the engineering team. Tressa is the best product champion I have ever worked with. As a product owner of Event Assistant Android application, she has shown deep understanding of the product from high level requirements to the smallest details in the application including performance of the application. She was the driving force and responsible for successful launch of the application. She is always open to ideas and really encourages product innovation. After showing a demo of voice recognition, she was able to plan and commercialize within the next sprint. Tressa has a very friendly personality and uses it to build relationships with both, the customers and the engineering teams. She is an asset for any organisation and it will be a pleasure working with her again in future.
Michael Kent
Tressa is a Rock Star! When I first started working with Tressa I sensed she was different than most Product Managers. After a few months my hunch was right. Not only did she come up to speed on the product quicker than most people but she's extremely thorough and knows the direction the product needs to go. She works well with the entire engineering team earning their respect as a product partner. She is able to juggle multiple products at once and still maintain focus on what was best for each. She is absolutely top notch. Her dedication, professionalism, expertise and dependability servers her well. I hope to work with her for many years to come.
Dhawal Sheth
I have worked with Tressa at events.com, Tressa has been the product manager for the SaaS and mobile platform and I was a member of the engineering team. Tressa is the best product champion I have ever worked with. As a product owner of Event Assistant Android application, she has shown deep understanding of the product from high level requirements to the smallest details in the application including performance of the application. She was the driving force and responsible for successful launch of the application. She is always open to ideas and really encourages product innovation. After showing a demo of voice recognition, she was able to plan and commercialize within the next sprint. Tressa has a very friendly personality and uses it to build relationships with both, the customers and the engineering teams. She is an asset for any organisation and it will be a pleasure working with her again in future.
Michael Kent
Tressa is a Rock Star! When I first started working with Tressa I sensed she was different than most Product Managers. After a few months my hunch was right. Not only did she come up to speed on the product quicker than most people but she's extremely thorough and knows the direction the product needs to go. She works well with the entire engineering team earning their respect as a product partner. She is able to juggle multiple products at once and still maintain focus on what was best for each. She is absolutely top notch. Her dedication, professionalism, expertise and dependability servers her well. I hope to work with her for many years to come.
Dhawal Sheth
I have worked with Tressa at events.com, Tressa has been the product manager for the SaaS and mobile platform and I was a member of the engineering team. Tressa is the best product champion I have ever worked with. As a product owner of Event Assistant Android application, she has shown deep understanding of the product from high level requirements to the smallest details in the application including performance of the application. She was the driving force and responsible for successful launch of the application. She is always open to ideas and really encourages product innovation. After showing a demo of voice recognition, she was able to plan and commercialize within the next sprint. Tressa has a very friendly personality and uses it to build relationships with both, the customers and the engineering teams. She is an asset for any organisation and it will be a pleasure working with her again in future.
Michael Kent
Tressa is a Rock Star! When I first started working with Tressa I sensed she was different than most Product Managers. After a few months my hunch was right. Not only did she come up to speed on the product quicker than most people but she's extremely thorough and knows the direction the product needs to go. She works well with the entire engineering team earning their respect as a product partner. She is able to juggle multiple products at once and still maintain focus on what was best for each. She is absolutely top notch. Her dedication, professionalism, expertise and dependability servers her well. I hope to work with her for many years to come.
Dhawal Sheth
I have worked with Tressa at events.com, Tressa has been the product manager for the SaaS and mobile platform and I was a member of the engineering team. Tressa is the best product champion I have ever worked with. As a product owner of Event Assistant Android application, she has shown deep understanding of the product from high level requirements to the smallest details in the application including performance of the application. She was the driving force and responsible for successful launch of the application. She is always open to ideas and really encourages product innovation. After showing a demo of voice recognition, she was able to plan and commercialize within the next sprint. Tressa has a very friendly personality and uses it to build relationships with both, the customers and the engineering teams. She is an asset for any organisation and it will be a pleasure working with her again in future.
Michael Kent
Tressa is a Rock Star! When I first started working with Tressa I sensed she was different than most Product Managers. After a few months my hunch was right. Not only did she come up to speed on the product quicker than most people but she's extremely thorough and knows the direction the product needs to go. She works well with the entire engineering team earning their respect as a product partner. She is able to juggle multiple products at once and still maintain focus on what was best for each. She is absolutely top notch. Her dedication, professionalism, expertise and dependability servers her well. I hope to work with her for many years to come.
Experience
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AffiniPay
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United States
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Financial Services
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200 - 300 Employee
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Senior Director of Product Management
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Jul 2023 - Present
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Director of Product Management
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Jun 2022 - Jul 2023
AffiniPay bought MyCase after increasing company value by multiple factors and more than doubling to employees via 4 acquisitions and organic growth of users by XX% in 18 months while maintaining a best-in-class NPS.Hired, coached and managed 5+ Product Managers (Associate to Group levels), and 1 Product Ops. Led hiring decisions for key hires including Director of UX. Developed PM career development ladder and opportunities for professional development. Led and evangelized product vision, strategy and roadmap that helped ladder up MyCase platform to Affinipay’s broader goals, partnering closely with CPO, CTO, Director of UX Design, Engineering, PMM, Sales, Customer Support, Finance and Legal. Show less
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MyCase
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United States
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Software Development
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1 - 100 Employee
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Director of Product Management
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Jan 2022 - Present
Hired, coached, and managed 6 PMs and 3 UX designers leading a roadmap and GTM strategy that took MyCase from a 3 SKU to a 6 SKU product offering within XX months. Increased average revenue per user by XX% and grew the user base by XX% while maintaining a high NPS.Served as interim CPO on the Executive Leadership Team and board meetings, evangelizing the product strategy, and led due diligence processes for 2 acquisitions. Hired and onboarded CPO, enabling him to run due diligence with subsequent Affinipay acquisition. Got executive-buy in to launch a Tiered Pricing GTM strategy, running pricing strategy studies and generating additional $XXM ARR Show less
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Group Product Manager
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Apr 2021 - Jan 2022
Hired and managed a team of 2 PM interns and an APM who remains on the team as a top performer.Identified document management as a key sales objective to solve, discovering and prioritizing customer problems to solve that iteratively delivered value, driving adoption of features by XX%. Created framework to validate features for monetization (e.g. surveys, pitch decks to customers, pricing experiment methods), testing 4 hypotheses and ultimately prioritizing 1 product that drove XX% attach with new customers. Show less
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Senior Product Manager
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Oct 2020 - Apr 2021
MyCase was divested by AppFolio to PE firm for $193M. Identified need to pivot roadmap to improving eSignature feature at beginning of COVID, ultimately achieving XX% adoption in customer base. Created PM Internship program, hiring, onboarding and coaching 1 intern who accepted a full-time return offer.
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AppFolio, Inc.
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United States
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Software Development
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700 & Above Employee
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Senior Product Manager, MyCase
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Dec 2018 - Sep 2020
Led product strategy and roadmap across UX and Engineering to discover and release features to automate key workflows (e.g. eSignature, 2-way texting and Intake Forms) that increased product value leading to XX% price increase and XX user growth over 2 years.
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Product Manager, MyCase
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Jan 2017 - Dec 2018
Led in-app experimentation for self-service flows that increased trial-to-purchase conversion rates by XX%.Improved import processes and enabling newly created Onboarding team to onboard XX% of new customers within XX days.
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Millennium Health
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United States
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Medical and Diagnostic Laboratories
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300 - 400 Employee
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Product Manager
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Jul 2016 - Jan 2017
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Events.com
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Technology, Information and Internet
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1 - 100 Employee
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Product Manager
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Dec 2014 - Jun 2016
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Bridgepoint Education
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United States
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Education Management
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700 & Above Employee
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Product Manager
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Jul 2013 - Oct 2014
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Customer Experience Consultant
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Nov 2012 - Jun 2013
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Customer Insight Analyst II/III
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Nov 2010 - Oct 2012
Customer Insight Analyst III Jan 2012 - Oct 2012Customer Insight Analyst II Nov 2010 - Dec 2011
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Independent Contractor
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Greater San Diego Area
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Data Services Consultant
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Jun 2009 - Oct 2010
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SDSU Research Foundation
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United States
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Higher Education
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400 - 500 Employee
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Research Coordinator
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Aug 2007 - May 2009
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Education
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2007 - 2009
San Diego State University-California State University
M.S., Applied Psychology (I/O) -
2017 - 2017
Reforge
Growth Series -
2012 - 2012
Marty Cagen's Silicon Valley Product Group
Onsite Workshop: How to Create Products Customers Love -
2004 - 2007
San Diego State University-California State University
Bachelor of Science (B.S.), Psychology -
2019 - 2019
Teresa Torres' Product Talk
Continuous Interviewing
Community
