Global Marketing Campaign Manager

• Jan 2023 - Present

Senior Product Marketing Manager

• Jan 2022 - Jan 2023

• Developed product marketing strategies inclusive of pricing, advertising, product launches, and sales enablement materials • Crafted compelling customer-facing, demand-generation messages across all marketing channels: blogs, eBooks, whitepapers, webinars, events, website, email, newsletters, PR, and social media • Worked cross-functionally with product management, marketing, sales, channel, design, and content teams • Evaluated projects using relevant KPIs and feedback from existing and prospective customers • Followed and analyzed market trends • Reported to the Head of Marketing Show less

Senior Events Marketing Manager

• May 2021 - Jan 2022

• Fostered engagement across the technology industry of vendors, solution providers, and end-users • Created and executed the marketing strategy to drive brand amplification, audience recruitment/lead generation, sponsorship, and content engagement throughout the entire lifecycle of multiple events • Wrote and designed PR, email marketing, social media, digital and print ads • Worked with creative teams, internal stakeholders, external agencies, and vendors • Launched online IT leadership network to foster communications among the tech community Show less

Senior Marketing and Social Media Manager

• Aug 2018 - May 2021

• Created and executed audience development and demand/lead generation campaigns for a diverse portfolio of 100+ programs each year, acquiring up to 13,000 leads per year• Wrote copy for all digital marketing including, but not limited to, social media, email marketing, websites and content marketing• Brand manager responsible for building community engagement through strategically written and distributed content across all social channels• Led direct marketing and partnership acquisition strategies• Developed, implemented, and monitored marketing plans for diverse IT segments• Constantly tested new ideas, analyzed results, and made recommendations• Maintained multiple websites’ character and performance - monitoring content, identifying technical problems, utilizing Search Engine Optimization (SEO) and improving usability/interactivity• Worked with the graphic design team to create and post social content and online banners• Monitored and reported social campaign performance with tracking across relevant KPIs, including, but not limited to, ROI, engagement, impressions, clicks, visits, views, conversations, and revenue• Developed new business opportunities for the sales team to drive sponsorships and revenue• Created and oversaw monthly newsletter Show less

Marketing and Social Media Manager

• Mar 2015 - Aug 2018

Marketing Manager

• Apr 2011 - Mar 2015

Marketing Manager, Audience Development Department

• Apr 2003 - Nov 2010

• Wrote, edited and designed marketing collateral - including, but not limited to, emails, newsletters, banner graphics, and web content - based on a thorough understanding of product, key marketing messages and desired audience target • Executed multi-tiered promotion plans that allowed for testing and optimization • Monitored and assessed marketing results to maximize successful vehicles and adjust creative and/or audience targeting for optimization • Analyzed bounce rates, click through rates, open rates, conversion rates, unsubscribe rates, and quantity of emails sent • Implemented and maintained social media marketing • Adhered to strict deadlines and limited budgets to meet and exceed client goals • Managed multiple programs at the same time being aware of milestones and potential roadblocks • Created and distributed press releases and case studies to achieve frequent, timely and positive media coverage for Accela Communications Show less

Marketing Manager

• May 2001 - Apr 2003

• Developed and implemented profitable marketing campaigns to targeted audiences, working closely with the sales team, graphic designers and printers • Developed and executed marketing strategies using internal/external list brokers • Created effective promotional materials (online, direct mail and print), from concept and design through to the distribution process • Maintained awareness of industry trends and competitive landscape • Developed and implemented profitable marketing campaigns to targeted audiences, working closely with the sales team, graphic designers and printers • Developed and executed marketing strategies using internal/external list brokers • Created effective promotional materials (online, direct mail and print), from concept and design through to the distribution process • Maintained awareness of industry trends and competitive landscape

Media Supervisor

• Apr 2000 - Feb 2001

• Supervised a staff of media planners and buyers, with variable degrees of experience • Directed the media planning, buying and promotions for such nationally known accounts as: Marshalls, AJ Wright, and John Hancock • Managed budgets ranging from $4 to $25 million • Proactively defined and circumvented potential issues and concerns that would impede the progress of the marketing programs • Supervised a staff of media planners and buyers, with variable degrees of experience • Directed the media planning, buying and promotions for such nationally known accounts as: Marshalls, AJ Wright, and John Hancock • Managed budgets ranging from $4 to $25 million • Proactively defined and circumvented potential issues and concerns that would impede the progress of the marketing programs

Media Buyer/Planner

• Feb 1997 - Apr 2000

• Planned and implemented all local, regional and national print, radio and on-line advertising efforts with a budget of $8 million dollars • Coordinated all promotional and marketing communications projects • Defined marketing needs/issues using demographics/psychographics • Managed creative activity from development through production and distribution • Planned and implemented all local, regional and national print, radio and on-line advertising efforts with a budget of $8 million dollars • Coordinated all promotional and marketing communications projects • Defined marketing needs/issues using demographics/psychographics • Managed creative activity from development through production and distribution

Media Assistant

• Apr 1992 - Feb 1997

• Coordinated creative efforts and implemented media placement for numerous clients in the insurance, retail, restaurant, financial, and media industries. Clients included Burger King, Aetna Insurance, Northeast Savings Bank, Sound Playground, and WVIT-TV • Planned and implemented 750+ radio and in-store promotions for BJ’s Wholesale Club • Coordinated creative efforts and implemented media placement for numerous clients in the insurance, retail, restaurant, financial, and media industries. Clients included Burger King, Aetna Insurance, Northeast Savings Bank, Sound Playground, and WVIT-TV • Planned and implemented 750+ radio and in-store promotions for BJ’s Wholesale Club