Christopher Hann
Customer Acquisition Manager at Virgin Pure- Claim this Profile
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English Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Associate with The Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM)Oct, 2014- Nov, 2024 -
NFOPP Level 3 Award in Residential Letting & Property Management (QCF)
Association of Residential Letting AgentsOct, 2014- Nov, 2024
Experience
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Virgin Pure
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Customer Acquisition Manager
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Apr 2021 - Present
In my role as Customer Acquisition Manager, I drive revenue for the business through a number of performance marketing channels such as paid search and email, as well as organic search. By implementing industry best practices, I ensure website CRO remains above industry norms so that the growth scales in line with business objectives (while also maintaining low CPAs). In my role as Customer Acquisition Manager, I drive revenue for the business through a number of performance marketing channels such as paid search and email, as well as organic search. By implementing industry best practices, I ensure website CRO remains above industry norms so that the growth scales in line with business objectives (while also maintaining low CPAs).
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CUBE
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Digital Marketing Manager
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Nov 2019 - Mar 2021
My role, as part of the CUBE marketing team, was to build, budget, and execute the company's global digital marketing strategy.I took direct ownership of the full Marketing Technology Stack; managing and building out CUBE's Digital Marketing capabilities to drive business success. These systems include the Marketing Automation platform, Dynamics 365 CRM, WordPress CMS, landing page creation software, and a social media management tool.I also owned and managed our agency relationships in regard to SEO, paid advertising (Google Ads, PPC, Social, etc.), and content creation.Alongside the digital aspects of my role, I was also heavily involved in the creation of assets for our digital campaigns, such as: adverts, emails, landing pages, eBooks, etc.
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Nolii
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Head of Growth
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May 2019 - Oct 2019
As the Head of Growth at Nolii, I was responsible for managing the organic and paid growth function of the marketing team in order to drive business success on an international stage. I was hired to build, deliver and drive forward Nolii's holistic and innovative growth strategy across all business channels, especially e-commerce. I was also directly involved in supporting any activity (whether in-house or via an agency) needed to implement the growth strategy for both Nolii and our retail partners. A core focus of my role was the optimisation of our marketing activity through the use of data driven marketing solutions, ensuring optimal results.
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Ocushield®
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing Consultant
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May 2019 - Oct 2019
I provided advice and guidance on all things digital, with a focus on reviewing and improving PPC, Display, Google Shopping and Paid Social Media activities. I also provided essential website UX/UI advice and feedback. I provided advice and guidance on all things digital, with a focus on reviewing and improving PPC, Display, Google Shopping and Paid Social Media activities. I also provided essential website UX/UI advice and feedback.
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Paal15
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Netherlands
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Business Consulting and Services
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2017 - May 2019
As a Digital Marketing Specialist, I used my expertise to work with clients to contribute to their growth ambitions by helping them to venture into new and undiscovered opportunities across their organic, paid and social channels. By understanding their needs, and applying the relevant content to their brand, I was able to help my clients to connect all the digital marketing dots.- Created copy for multiple channels (web, social, email, print, etc.).- Set up tools and stacks to run and monitor campaign collateral.- Worked across the full spectrum of digital channels to implement marketing strategies.- Utilised a range of analytical programmes to create reports on the success of campaigns.- Prepared and lead client meetings.- Worked on new business development projects.
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Lark (Group) Limited
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United Kingdom
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Insurance
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1 - 100 Employee
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Marketing Executive
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Apr 2015 - Sep 2017
I supported the Head of Marketing in delivering the company-wide marketing strategy and oversaw the implementation of Lark's internal and external plans across the business.Project - Website Launch - I helped design, populate and launch the new corporate website Project - Marketing Automation - I built a business case, researched and met with vendors and put forward a proposal with our preferred choice. I then implemented the integration of the automation system with our website and CRM systemsProject - Salesforce Build and Launch - I was heavily involved in the marketing and data side of the integration of Salesforce within Lark's commercial division• Produced online and offline marketing collateral, including client communications, sales literature, adverts and digital comms• Supported the business with collating, writing and distributing communications across internal and external channels• Line managed two Marketing Assistants - providing support and guidance• Used Drupal CMS to manage the day-to-day needs of the Lark website. • Conducted regular SEO audits to ensure our web pages appear in organic searches• I managed the company's PPC digital campaigns (Adwords, Adroll, etc.) • Helped coordinate internal and external events for the Commercial (B2B) and Private Clients (B2C) departments• Worked with business development managers to develop and deliver integrated marketing campaigns aligned to their divisional plans• Measured the impact of marketing campaigns and communicate results to key stakeholders• Supported the Head of Marketing in the management and control of various budgets• Managed relationships with key external vendors (Digital, Email, Web, Creative & Print) to plan, coordinate and deliver projects on time• Acted as a brand guardian to ensure all marketing output is aligned to the brand guidelines• Gathered, analysed and evaluated facts and prepared and presented concise oral and written reports
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Young London
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United Kingdom
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Real Estate
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1 - 100 Employee
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Marketing Communications Tactician
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May 2012 - Apr 2015
• Involved in the creation and design of: - Newsletters, reports & publications (print & digital for external & internal use)- Advertisements (print and digital), hoardings, signs and window displays- All required graphics, materials, collateral, promotional items and branded business gifts• Wrote copy for all internal and external communications:- Blogs, printed publications and press releases - Direct mail, advertisements (online and offline) and assorted promotional materials - B2B and B2C event collateral and Private Rented Sector market reports • Managed the company’s collection of websites:- Utilizing HTML coding to continuously update, improve and refresh design and content - Using Content Management Systems to maintain and update the websites- Devising strategies to drive online traffic to the consumer facing website and blog - Tracking data and using it to implement improvements to the website- Project managing a website revamp with the aim of improving usability, design and content• Project managed the merging of the four ‘Young’ brands • Oversaw the social media strategy for the company:- Ensuring all copy is relevant for the different platforms (Twitter, Facebook, LinkedIn)- Keeping abreast of changes and advances in the social media landscape to advise on new channels and approaches- Monitoring social media for company mentions and engaging with customers where relevant• Pulled together our yearly award submissions:- For 2013/2014 we were crowned Best London Lettings Agency & Best UK Lettings Agency• Tasked with:- Acting as brand guardian to ensure all materials - in regards to their look, spelling, grammar and tone of voice - comply with the company brand guidelines- Understanding the customer profile to help inform target marketing- Creating, testing, managing and reporting back on email marketing campaigns
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International SOS
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Singapore
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Hospitals and Health Care
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700 & Above Employee
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Corporate Marketing Intern
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Aug 2011 - Feb 2012
• Created training materials for using corporate microsites• Worked as part of a team on the International SOS Duty of Care White Paper (2012) marketing campaign- Website maintenance, including: Writing and uploading copy, Sourcing and uploading relevant images, implementing information corrections and updates• Communications:- Researched content for external and internal news bulletins and press releases- Proofed internal and external documents, press releases, announcements & other collateral• Worked on organising corporate events, including writing event descriptions and creating marketing materials• Utilised Google Analytics to collect and analyse website and blog data• Used Photoshop CS5 to create web & print banners• Made use of ‘Exact Target’ email campaign management tool• Administrated the International SOS Digital Asset Management (CMS) system:- Maintained and uploaded images & documents in the database- Maintained the user database and provided training for new employees- Created new collateral jobs and templates
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Freelance Marketing Consultant
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Sep 2010 - Aug 2011
While looking for full-time employment I utilised the knowledge and skills I had attained during my degree to help local businesses with their marketing needs on an Ad Hoc basis. Projects I worked on included:• Managing digital activities for a local pub (inc. new website build, local SEO work, creating email comms and setting up social media profiles).• Managing the social media for a local beauty business.• Helping to design a new menu for a local independent indian resturant.• Creating and sending seasonal email communications for a local florist.
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The DRH Collection
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United Kingdom
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Wholesale
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1 - 100 Employee
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Marketing Coordinator
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Jun 2008 - Sep 2009
• Designed attention-grabbing magazine advertisements, website banners, flyers and leaflets • Wrote press releases for national newspapers and industry magazines• Project managed the design, creation, proofing and printing of product catalogues• Wrote and managed all B2B direct mail marketing campaigns (online & offline) • Maintained, updated and troubleshot the company’s website • Designed attention-grabbing magazine advertisements, website banners, flyers and leaflets • Wrote press releases for national newspapers and industry magazines• Project managed the design, creation, proofing and printing of product catalogues• Wrote and managed all B2B direct mail marketing campaigns (online & offline) • Maintained, updated and troubleshot the company’s website
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Education
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2006 - 2010
Brunel University
Bachelor of Science - BS, Business & Management (Marketing)
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