Experience

Media Experts

• Paid Social Specialist

  • Sep 2019 - Present

  • Plan, develop, implement, optimize & report on best-in-class paid social media campaigns. • Perform daily campaign & budget management.• Use research tools (Netbase, Klear, Affinio, etc.) to help develop profiles of target audiences with view into their social/online behaviors, media consumption, etc. • Work with agency teams and clients to ensure their needs are being met, their goals are being achieved, and their campaigns are meeting & exceeding performance… • Plan, develop, implement, optimize & report on best-in-class paid social media campaigns. • Perform daily campaign & budget management.• Use research tools (Netbase, Klear, Affinio, etc.) to help develop profiles of target audiences with view into their social/online behaviors, media consumption, etc. • Work with agency teams and clients to ensure their needs are being met, their goals are being achieved, and their campaigns are meeting & exceeding performance expectations. • Operate as a key point of contact for clients and agency planning teams as required. • Follow internal processes and ensure consistency of execution, performance, ad specs, campaign objectives & KPIs. • Perform quality control of key team outputs including strategic campaign and budget recommendations, budget forecasts, performance reports, etc. • Maintain detailed files of all pertinent records (media plans, performance reports, creative, contracts, reports, etc.) relevant to clients’ business with SOCIETY. • Pull data for reports, analyze, prepare & present actionable insights and recommendations. • Keep abreast of industry news, help develop POVs and participate in knowledge sharing sessions to strengthen the agency’s overall social media knowledge and capabilities. • Support Senior Specialists with ongoing client and junior staff management/training. Show more Show less



Michael Kors

• Digital Marketing Intern

  • May 2019 - Sep 2019

  • Handled day-to-day campaign planning and execution: - Built & planned the digital marketing strategy for upcoming campaigns - Coordinated timely, accurate launches and tracked ongoing delivery of booked placements/ads - Ensured the agencies were using the appropriate message, landing page and creative assets - Negotiated with the agencies to deliver strong exposure packages and growing revenue whilst maintaining good ROAS - Reviewed agencies’ performance and delivered… • Handled day-to-day campaign planning and execution: - Built & planned the digital marketing strategy for upcoming campaigns - Coordinated timely, accurate launches and tracked ongoing delivery of booked placements/ads - Ensured the agencies were using the appropriate message, landing page and creative assets - Negotiated with the agencies to deliver strong exposure packages and growing revenue whilst maintaining good ROAS - Reviewed agencies’ performance and delivered feedback to them based on actual results achieved• Took ownership of the creative workflow: - Briefed assets to the creative and editorial teams, reviewed the assets received with the internal teams and delivered approved assets to the agency for execution - Ensured ad units, segmentation, copy and linking were optimized for each channel and wrote compelling messaging/CTAs by understanding the channels‘ unique requirements• Tracked and monitored e-commerce performance, providing proactive check-ins when possible to adjust marketing strategies: - Compiled accurate, timely and concise reports weekly, monthly or for ad-hoc events including tactics used, performance metrics, learnings, and data rich recommendations for future campaigns• Monitored emerging industry trends & competitor creative assets on sites, in display banners, on social, in email and on affiliate publisher sites• Assisted with the media invoicing & media billing process by ensuring we were within the allocated budget Show more Show less



Temple Lifestyle Brands

• Digital Marketing Specialist

  • Jan 2018 - Apr 2019

  As a Digital Marketing Associate, I am responsible for tasks associated with the online identity of Temple Lifestyle Inc. and Buddha Brands Company. It includes:Social Media Management- Reviewing and responding to all community engagement - Curating content and inspiration for web, social media and email marketingvia competitive brand analyses- Providing editorial calendar creation support monthly in the form of captionwriting, event scheduling, etc.- Perform social… As a Digital Marketing Associate, I am responsible for tasks associated with the online identity of Temple Lifestyle Inc. and Buddha Brands Company. It includes:Social Media Management- Reviewing and responding to all community engagement - Curating content and inspiration for web, social media and email marketingvia competitive brand analyses- Providing editorial calendar creation support monthly in the form of captionwriting, event scheduling, etc.- Perform social media trend reporting and campaign ROI analysis utilizingGoogle Analytics, Iconosquare, Instagram & Facebook analytics, etc.- Coordinating with our content creation agencyPublic Relations- Managing and updating Temple’s Media and Influencer database- Providing Media and Influencer outreach support via regular pitches andcommunication with contacts- Drafting press releases ahead of launches, awards, events and othernoteworthy moments- Coordinating sample shipments to Media and Influencers with Operationsdepartment- Performing ROI reporting following campaigns, utilizing Google Analytics,Iconosquare etc.E-Commerce- Managing E-Commerce platform for USA and Canadian online storefronts- Creating email marketing campaigns and following-up in the form of scheduling,content curation, post-execution reporting etc.- Coordinating efforts for E-Commerce customer experiences in the form ofshipment fulfillment, customer relations, promotional planning etc.- Performing campaign ROI reporting utilizing Google Analytics, Mail Chimp,Shopify etc. Show more Show less



BMO Financial Group

• Banking Associate

  • May 2017 - Dec 2017

  - Analyzing customers’ profile, anticipating future needs and positioning tailored solutions that will benefit the customers - Assessing the level risk in each call and prevent losses for the bank- Demonstrating a solid knowledge of BMO’s products and services- Guiding customers through concerns or questions they might have by showing a positive attitude at all time - Being a team player and leader, exceeding performance objectives, adopting an open-minded attitude for feedback and… - Analyzing customers’ profile, anticipating future needs and positioning tailored solutions that will benefit the customers - Assessing the level risk in each call and prevent losses for the bank- Demonstrating a solid knowledge of BMO’s products and services- Guiding customers through concerns or questions they might have by showing a positive attitude at all time - Being a team player and leader, exceeding performance objectives, adopting an open-minded attitude for feedback and learning Show more Show less



Coursenest

• Marketing Intern

  • Feb 2017 - Apr 2017

  Increased Coursenest's platform userbase by 700+ users by creating and using various marketing strategies : - E-Mail Marketing (sent to influencers especially) - Flyers distributed around the University (create awareness and interest) - Social media, like targeted group pages, to promote Coursenest's platform and engage.



Aerotek

• Recruiter

  • Sep 2016 - Dec 2016

  Through the recruiting process, I put to work over 15 people. - Analyzing clients needs, sourcing through different databases or flyering techniques, conducted interviews, qualified candidates, followed-up with them, etc.- Developed a wide range of business skills from customer relationship management and problem-solving skills, to negotiation and closing abilities - Enhanced relationships with current contractors by following-up with their experience at work and with… Through the recruiting process, I put to work over 15 people. - Analyzing clients needs, sourcing through different databases or flyering techniques, conducted interviews, qualified candidates, followed-up with them, etc.- Developed a wide range of business skills from customer relationship management and problem-solving skills, to negotiation and closing abilities - Enhanced relationships with current contractors by following-up with their experience at work and with Aerotek - Built relationships with more than 5 employability centres to attract more job seekers Show more Show less



studEtree

• Marketing Intern

  • Oct 2016 - Nov 2016

  Coordinated a focus group of 12 people to gather information, insights, opinions on the company’s service/products and the upcoming marketing campaign : - Analyzed and brainstormed about the data collected and came up with ideas or strategies to employ in their marketing strategy - Designed 3 promotional flyers to create a buzz around the company and its website (videos, pictures, etc.) - Reviewed the company's articles and surveys



Industrielle Alliance

• Customer Service Representative

  • May 2015 - Dec 2015

  - Managed the maintenance of clients’ records with the head office: verified and approved new sales contracts- Handled proficiently clients’ issues and fixed them (prime’s details, insurance protections, payment methods, complaints) by listening carefully to them, understanding them and personalizing my approach - Executed meticulously data changes such as: address/telephone modifications, settlement of decease’s succession, applications’ refusals, etc.



Confédération des syndicats nationaux (CSN)

• Research Intern

  • Jan 2015 - May 2015

  - Developed research skills by going through companies' annual reports and finding information to complete my manager's work- Developed some autonomy by working at home instead of in an office, self-managed