Experience

Vansaar (Riaan Wellness Pvt. Ltd.)

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Brand Manager

  • Oct 2020 - Apr 2023

  Gurugram, Haryana, India Managing Health Foods and Health supplements for Baidyanath



Keventers

• India
• Food and Beverage Services
• 200 - 300 Employee

• Marketing Manager

  • Feb 2019 - Oct 2020

  New Delhi Area, India Category Launch: Ice Creams o Launched 16 flavour variants across core Ice Creams & Sundae formats for both in-store & in-home consumption o Implemented Print + Radio campaign with the proposition of “It’s worth it” to support the launch o Achieved 10% incidence rate at the stores within the first two months of launch • Category development: Milkshakes o New Product Launch ▪ Managed & closed license sharing & co-branding partnership with top 2 chocolate brands from Mondelez to… Show more Category Launch: Ice Creams o Launched 16 flavour variants across core Ice Creams & Sundae formats for both in-store & in-home consumption o Implemented Print + Radio campaign with the proposition of “It’s worth it” to support the launch o Achieved 10% incidence rate at the stores within the first two months of launch • Category development: Milkshakes o New Product Launch ▪ Managed & closed license sharing & co-branding partnership with top 2 chocolate brands from Mondelez to launch 4 new Milkshake SKUs ▪ Achieved 10% incremental sales with the co-branded Milkshakes within one month of launch o Consumer Offer ▪ Defined & implemented “Keventers Milkshake Mania”, an everyday value proposition to drive footfall & volumes ▪ Achieved 7% increase in ticket size, 11% increase in business volumes ▪ Implemented Print + Radio campaign with the core messaging of “Bust your cravings” to create buzz around the offer • Local Store Merchandising o Implemented retail design concept for new model outlets in Delhi/NCR & Mumbai to sell both core offerings of Milkshakes & Ice Creams o Supported store launches with BTL activations coupled with a launch discount to generate footfall Show less



Mother Dairy Fruit & Vegetable Pvt. Ltd.

• India
• Food & Beverages
• 700 & Above Employee

• Assistant Marketing Manager

  • May 2017 - Feb 2019

  Noida ATL: Integrated media campaigns across media platforms o “Too good to share” (2018) & “Aapke liye, sirf aapke liye” (2017): 4 weeks’ campaign spanning TV, Print & Radio in core summer season o ‘Junior Daredevils’: IPL themed radio contest to create brand salience for Ice Creams range during IPL 2017 o ‘Game of Thrones’ & ‘Article 370’: Moments marketing campaigns on digital. Also featured in innovative campaigns list of Mad over marketing & Social samosa • BTL o Designed &… Show more ATL: Integrated media campaigns across media platforms o “Too good to share” (2018) & “Aapke liye, sirf aapke liye” (2017): 4 weeks’ campaign spanning TV, Print & Radio in core summer season o ‘Junior Daredevils’: IPL themed radio contest to create brand salience for Ice Creams range during IPL 2017 o ‘Game of Thrones’ & ‘Article 370’: Moments marketing campaigns on digital. Also featured in innovative campaigns list of Mad over marketing & Social samosa • BTL o Designed & implemented a 1-month consumer promo (with Paytm cashback) for Chillz cones range during IPL ’17 o Generated trials for new products through on-ground activations in key markets o Increased interactions with the target audience by designing activations at key touchpoints • Brand Planning o Prepared brand plans with projected volumes, marketing calendar & proposed A&P budgets for FY 17-18 and 18-19 as a part of the annual budgeting exercise • New Product Development o Analyzed portfolio gaps, consumer needs & Industry trends to launch refresh & breakthrough innovations o New products launched contributed 10% to overall category volumes in FY 2017 and 2018 o Led a six-sigma project to improve NPD launch efficiency resulting in saving opportunity losses by 15% in 18-19 over last year • Packaging Design o Designed packaging rejuvenation exercise for revamp for key sub-brands viz. Classics, Chillz and Chocstar • Research o Liaised with research agencies for in-depth consumer immersions & FGDs with youth to gain insights o Conducted Brand Equity study to establish the brand’s archetype & prism values as guiding principles for brand communication

• Management Trainee

  • May 2016 - Apr 2017

  Noida Area, India Launching Dairy based OTC products o Developed a business plan for a lifestyle management product in collaboration with global players o Created a marketing plan basis marketing mix, GTM strategy and key financials to enter into Health & Wellness category



Cushman & Wakefield

• United States
• Real Estate
• 700 & Above Employee

• Management Trainee

  • Apr 2015 - Jun 2015

  Gurgaon, India



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Software Engineering Analyst

  • Jul 2012 - May 2014

  Pune Area, India • Managed application and production support systems • Recognised as “Accenture Young Talent” for outstanding performance in Accenture Services Pvt. Ltd.