Cristina Guevara

Marketing Project Manager at Inkeros
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA
Languages
  • Spanish Native or bilingual proficiency
  • French Full professional proficiency
  • English Native or bilingual proficiency

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Mitch Lavallee, CPA, CMA

When I worked with Cristina, I found her to be such a go-getter. I miss her positive attitude, even when workloads got crazy

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Experience

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Marketing Project Manager
      • May 2023 - Present

  • CG Marketing Co.
    • Calgary, Alberta, Canada
    • Co-Owner
      • Jun 2022 - Present

      - Provide business consulting services for startups and small businesses in the areas of marketing and product development. - Manage social media platforms and content to increase digital presence. - Help brands transition from in-store retail sales to e-commerce to increase sales. - Provide business consulting services for startups and small businesses in the areas of marketing and product development. - Manage social media platforms and content to increase digital presence. - Help brands transition from in-store retail sales to e-commerce to increase sales.

    • Canada
    • Financial Services
    • 700 & Above Employee
    • Project Manager, Digital Growth
      • Nov 2021 - Feb 2023

      - Plan and execute content marketing campaigns and projects. - Create compelling content for various media, channels, and platforms, driving engagement and brand awareness. - Collaborate with cross-functional teams to ensure consistency and alignment with the brand's messaging. - Plan and execute content marketing campaigns and projects. - Create compelling content for various media, channels, and platforms, driving engagement and brand awareness. - Collaborate with cross-functional teams to ensure consistency and alignment with the brand's messaging.

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing & Membership Director
      • May 2020 - Nov 2021

      -Manage social media platforms analyzing data to improve performance, resulting in a 70% increase in engagement and a 55% increase in followers.- Produce high-quality written content to engage audiences and drive traffic to the company's website, resulting in a 50% increase in page views.- Organize over 90 successful events per year, providing opportunities for showcasing products and services, connecting with potential customers, and building brand awareness.- Optimize company website by improving user experience, implementing SEO strategies, and monitoring performance, resulting in a 45% increase in website traffic and a 30% increase in organic search rankings. Show less

    • Communications & Membership Coordinator
      • Jun 2019 - May 2020

      - Lead the implementation of a new company website and customer online portal, resulting in a 30% increase in online engagement and a 60% increase in customer satisfaction.- Produce high-quality content and copy resulting in a 70% increase in media coverage.- Plan and execute digital and print marketing campaigns, including website content, search engine marketing, email campaigns, and social media content resulting in a 25% increase in lead generation and a 15% increase in conversion rates.- Design print and digital marketing collateral using Figma, Adobe InDesign and Illustrator. Show less

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Administrative Assistant
      • Oct 2015 - Dec 2018

      - Develop high-quality internal and external communication materials. - Provide administrative and office support for supervisors and employees, including creating documents, spreadsheets, and presentations. - Managed office systems including data entry, records maintenance, and report development. - Develop high-quality internal and external communication materials. - Provide administrative and office support for supervisors and employees, including creating documents, spreadsheets, and presentations. - Managed office systems including data entry, records maintenance, and report development.

    • Netherlands
    • Retail
    • 1 - 100 Employee
    • Assistant Manager
      • May 2013 - May 2015

      -Identify brand exposure opportunities, resulting in a 15% increase in store traffic and a 10% increase in sales. -Develop effective marketing plans and an annual budget. - Design marketing collateral such as logos, publications, and illustrations. - Analyze end-to-end customer experience across multiple channels and touch points to increase in customer satisfaction. -Identify brand exposure opportunities, resulting in a 15% increase in store traffic and a 10% increase in sales. -Develop effective marketing plans and an annual budget. - Design marketing collateral such as logos, publications, and illustrations. - Analyze end-to-end customer experience across multiple channels and touch points to increase in customer satisfaction.

    • Bilingual Executive Assistant
      • Jul 2012 - Sep 2012

      - Provide administrative and office support to c-suite executives, including creating documents, spreadsheets, and presentations in both English and Spanish. - Manage c-suite executive's calendar -Plan successful internal and external events, including client appreciation events and sporting tournaments. - Arrange worldwide travel and accommodations for stakeholders. - Provide administrative and office support to c-suite executives, including creating documents, spreadsheets, and presentations in both English and Spanish. - Manage c-suite executive's calendar -Plan successful internal and external events, including client appreciation events and sporting tournaments. - Arrange worldwide travel and accommodations for stakeholders.

  • Crude Oil Pipeline Ecuador
    • Quito, Pichincha, Ecuador
    • HR & Bilingual Communications Intern
      • Jan 2012 - Jul 2012

      - Collaborate with the communications team on social media content creation, scheduling, and data analytics. - Produce internal and external communication materials in English & Spanish. - Manage employee data and ensuring compliance with company policies and procedures. - Design and create bilingual marketing collateral, including brochures and flyers. - Create stakeholder email campaigns related to the company's programs, internal events, and updated policies. - Collaborate with the communications team on social media content creation, scheduling, and data analytics. - Produce internal and external communication materials in English & Spanish. - Manage employee data and ensuring compliance with company policies and procedures. - Design and create bilingual marketing collateral, including brochures and flyers. - Create stakeholder email campaigns related to the company's programs, internal events, and updated policies.

Education

  • University of Calgary
    Bachelor of Arts - BA, Communication and Media Studies
    2014 - 2020
  • Tactic Edge Product Leadership
    Product Management Certificate (PdM-T)
    2023 - 2023
  • Social School Academy Calgary
    Digital Marketing Certificate, Business, Management, Marketing, and Related Support Services
    2021 - 2022
  • Social School Academy Calgary
    Social Media Strategy Certificate, Marketing/Marketing Management, General
    2021 - 2021
  • Université du Québec à Montréal
    Advanced French Language Profeciency Diploma
    2016 - 2016
  • Northampton Community College
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2010 - 2011
  • Dale Carnegie Training
    Interpersonal Relations/Youth Leadership Program

Community

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