Cristina Guevara
Marketing Project Manager at Inkeros- Claim this Profile
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Spanish Native or bilingual proficiency
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French Full professional proficiency
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English Native or bilingual proficiency
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Bio
Mitch Lavallee, CPA, CMA
When I worked with Cristina, I found her to be such a go-getter. I miss her positive attitude, even when workloads got crazy
Mitch Lavallee, CPA, CMA
When I worked with Cristina, I found her to be such a go-getter. I miss her positive attitude, even when workloads got crazy
Mitch Lavallee, CPA, CMA
When I worked with Cristina, I found her to be such a go-getter. I miss her positive attitude, even when workloads got crazy
Mitch Lavallee, CPA, CMA
When I worked with Cristina, I found her to be such a go-getter. I miss her positive attitude, even when workloads got crazy
Experience
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Inkeros
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Canada
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Marketing Services
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1 - 100 Employee
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Marketing Project Manager
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May 2023 - Present
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CG Marketing Co.
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Calgary, Alberta, Canada
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Co-Owner
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Jun 2022 - Present
- Provide business consulting services for startups and small businesses in the areas of marketing and product development. - Manage social media platforms and content to increase digital presence. - Help brands transition from in-store retail sales to e-commerce to increase sales. - Provide business consulting services for startups and small businesses in the areas of marketing and product development. - Manage social media platforms and content to increase digital presence. - Help brands transition from in-store retail sales to e-commerce to increase sales.
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Neo Financial
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Canada
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Financial Services
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700 & Above Employee
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Project Manager, Digital Growth
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Nov 2021 - Feb 2023
- Plan and execute content marketing campaigns and projects. - Create compelling content for various media, channels, and platforms, driving engagement and brand awareness. - Collaborate with cross-functional teams to ensure consistency and alignment with the brand's messaging. - Plan and execute content marketing campaigns and projects. - Create compelling content for various media, channels, and platforms, driving engagement and brand awareness. - Collaborate with cross-functional teams to ensure consistency and alignment with the brand's messaging.
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The Ranchmen's Club
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Canada
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Food and Beverage Services
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1 - 100 Employee
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Marketing & Membership Director
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May 2020 - Nov 2021
-Manage social media platforms analyzing data to improve performance, resulting in a 70% increase in engagement and a 55% increase in followers.- Produce high-quality written content to engage audiences and drive traffic to the company's website, resulting in a 50% increase in page views.- Organize over 90 successful events per year, providing opportunities for showcasing products and services, connecting with potential customers, and building brand awareness.- Optimize company website by improving user experience, implementing SEO strategies, and monitoring performance, resulting in a 45% increase in website traffic and a 30% increase in organic search rankings. Show less
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Communications & Membership Coordinator
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Jun 2019 - May 2020
- Lead the implementation of a new company website and customer online portal, resulting in a 30% increase in online engagement and a 60% increase in customer satisfaction.- Produce high-quality content and copy resulting in a 70% increase in media coverage.- Plan and execute digital and print marketing campaigns, including website content, search engine marketing, email campaigns, and social media content resulting in a 25% increase in lead generation and a 15% increase in conversion rates.- Design print and digital marketing collateral using Figma, Adobe InDesign and Illustrator. Show less
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The Ranchmen's Club
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Canada
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Food and Beverage Services
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1 - 100 Employee
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Administrative Assistant
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Oct 2015 - Dec 2018
- Develop high-quality internal and external communication materials. - Provide administrative and office support for supervisors and employees, including creating documents, spreadsheets, and presentations. - Managed office systems including data entry, records maintenance, and report development. - Develop high-quality internal and external communication materials. - Provide administrative and office support for supervisors and employees, including creating documents, spreadsheets, and presentations. - Managed office systems including data entry, records maintenance, and report development.
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Assisi BV / Oil&Vinegar
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Netherlands
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Retail
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1 - 100 Employee
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Assistant Manager
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May 2013 - May 2015
-Identify brand exposure opportunities, resulting in a 15% increase in store traffic and a 10% increase in sales. -Develop effective marketing plans and an annual budget. - Design marketing collateral such as logos, publications, and illustrations. - Analyze end-to-end customer experience across multiple channels and touch points to increase in customer satisfaction. -Identify brand exposure opportunities, resulting in a 15% increase in store traffic and a 10% increase in sales. -Develop effective marketing plans and an annual budget. - Design marketing collateral such as logos, publications, and illustrations. - Analyze end-to-end customer experience across multiple channels and touch points to increase in customer satisfaction.
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Dygoil Oil & Gas Services
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Quito, Ecuador
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Bilingual Executive Assistant
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Jul 2012 - Sep 2012
- Provide administrative and office support to c-suite executives, including creating documents, spreadsheets, and presentations in both English and Spanish. - Manage c-suite executive's calendar -Plan successful internal and external events, including client appreciation events and sporting tournaments. - Arrange worldwide travel and accommodations for stakeholders. - Provide administrative and office support to c-suite executives, including creating documents, spreadsheets, and presentations in both English and Spanish. - Manage c-suite executive's calendar -Plan successful internal and external events, including client appreciation events and sporting tournaments. - Arrange worldwide travel and accommodations for stakeholders.
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Crude Oil Pipeline Ecuador
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Quito, Pichincha, Ecuador
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HR & Bilingual Communications Intern
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Jan 2012 - Jul 2012
- Collaborate with the communications team on social media content creation, scheduling, and data analytics. - Produce internal and external communication materials in English & Spanish. - Manage employee data and ensuring compliance with company policies and procedures. - Design and create bilingual marketing collateral, including brochures and flyers. - Create stakeholder email campaigns related to the company's programs, internal events, and updated policies. - Collaborate with the communications team on social media content creation, scheduling, and data analytics. - Produce internal and external communication materials in English & Spanish. - Manage employee data and ensuring compliance with company policies and procedures. - Design and create bilingual marketing collateral, including brochures and flyers. - Create stakeholder email campaigns related to the company's programs, internal events, and updated policies.
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Education
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University of Calgary
Bachelor of Arts - BA, Communication and Media Studies -
Tactic Edge Product Leadership
Product Management Certificate (PdM-T) -
Social School Academy Calgary
Digital Marketing Certificate, Business, Management, Marketing, and Related Support Services -
Social School Academy Calgary
Social Media Strategy Certificate, Marketing/Marketing Management, General -
Université du Québec à Montréal
Advanced French Language Profeciency Diploma -
Northampton Community College
Bachelor of Business Administration - BBA, Business Administration and Management, General -
Dale Carnegie Training
Interpersonal Relations/Youth Leadership Program