Experience

Maybelle Center for Community

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Communications Manager

  • Dec 2018 - Present

• Communications Coordinator

  • Jan 2017 - Dec 2018

  Responsible for Maybelle Center's strategy for external outreach, branding, digital/print content, website management, and social media. Led the Center's strategy for donor stewardship and outreach in support of fundraising and equity goals.



Intown Church

• Portland, Oregon

• Youth Director

  • Nov 2015 - Mar 2021

  Managed the spiritual education program for kids from birth through high school at an urban church with a diverse congregation. - Selected and prepared curriculum materials for each weekly class (five classes) with units on service, identity development, racial and economic justice, and the hard questions in faith. -Planned monthly social and service events and taught a weekly class of five to fifteen youth (infant/toddler, preschool, elementary, middle and high school, depending on the need). - Developed a logical and consistent program progression to ensure attainment of educational goals by integrating the latest evidence-based research. - Supervised one employee and more than forty volunteers. - Ensured the safety of children by consistently implementing security policies and volunteer training.



Camp Tilikum

• United States
• Recreational Facilities
• 1 - 100 Employee

• Director of Marketing

  • Sep 2015 - Oct 2016

  Directed marketing and sales strategy for a non-profit camp for over 2500 students and 1500 Lodge guests annually. (Grant-funded position) • Directed creative process and implemented cohesive rebrand for each business segment to better articulate the unique value proposition. • Analyzed customer data for the previous five years to determine data trends and provide suggestions to the Board for future initiatives. - Wrote creative email marketing campaigns that regularly obtained greater than a 40% open rate compared to an industry rate of 25%. - Implemented comprehensive surveys to all customer groups and staff to research the attainment of stated mission goals and customer satisfaction, with a response rate sixteen times better than any survey previously administered. - Researched and built relationships with prospective clients in-person and via phone/email (soft sales). - Created and managed comprehensive marketing calendar including email marketing campaigns, print pieces, events and advertising. - Produced a ten-minute video each week of summer (ten weeks) to provide parents a glimpse into their child’s week of camp, including videography, photography and production. - Overhauled website to ensure consistency with rebranding and to highlight underutilized products using WordPress and basic HTML.



Center for Spiritual and Ethical Education

• Portland, Oregon

• Director of Marketing and Communications

  • Jul 2013 - Jun 2015

  Developed and executed a strategic communications plan to enhance communication with current members, market events and publications, and increase the small educational non-profits’ visibility among private and charter schools. (Two-year special funded position) - Launched a new membership category to tap into an additional revenue source while retaining existing members, exceeding the inaugural year membership goal by over 10%. - Spearheaded a website redesign from an antiquated platform which resulted in savings of 25% each subsequent year. - Located leading spiritual and ethical research and served as sounding board for Executive Director as he authored books (received mention in latest book). - Improved connection with current members by identifying opportunities for intentional personal connections (i.e. handwritten letters, emails, positive reasons for contact). - Distributed monthly blog/e-newsletter for parents, including design, editing, and distribution with an average open rate of 38%. - Designed and implemented surveys for current and lapsed members, which resulted in the revision of our renewal process to address two communication gaps illuminated by the surveys. - Developed strategy for, and oversaw, CSEE’s social networks including Facebook and Twitter.



Clackamas Cove Triathlon

• Portland, Oregon Area

• Sponsorship Coordinator

  • Jan 2013 - Jun 2015

  Managed the overall triathlon sponsorship program including soliciting sponsorship deals and maximizing sponsorship revenue at a triathlon startup (contract). Managed the overall triathlon sponsorship program including soliciting sponsorship deals and maximizing sponsorship revenue at a triathlon startup (contract).



Family Business Advisers

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Coordinator

  • Dec 2012 - Sep 2013

  Implemented marketing strategy for two small businesses including lead management, web site development, social media, and event support. (Contract position) - Planned and organized event logistics for company meetings and events. - Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising. - Created email marketing campaigns to promote services including drafting of the text, automatic personalization, and tracking. Implemented marketing strategy for two small businesses including lead management, web site development, social media, and event support. (Contract position) - Planned and organized event logistics for company meetings and events. - Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising. - Created email marketing campaigns to promote services including drafting of the text, automatic personalization, and tracking.



Bike Gallery

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing and Sales Leader (Brand Artist)

  • May 2011 - Dec 2012

  Developed and implemented marketing strategy for local bicycle chain with six locations around Portland. (Company was sold December 2012) - Monitored and analyzed marketing/sales activity against goals and effectiveness of advertising and outreach events. - Coordinated events, sponsorships, community outreach. - Facilitated determination of authentic “one-thing” to serve as a benchmark for all company activities (“More People on Bikes More Often”). - Researched market penetration and identified a new store location in an underrepresented area (Clackamas store opened December 2012). - Developed a consistent look and feel for more prominent brand identification. - Implemented new employee orientation program to ensure consistent retail sales approach. - Worked with leadership team to develop five-year business plan for the company. - Streamlined marketing and events budgets.



Airefco

• United States
• Wholesale Hardware, Plumbing, Heating Equipment
• 1 - 100 Employee

• Marketing & Advertising Manager

  • Nov 2008 - Jun 2011

  Developed and managed HVAC distributor marketing and sales programs to expand consumer demand for their four primary brands and support the development of their business to business contractor network throughout the Northwest. - Managed $3+ million marketing and advertising budget. - Developed expert negotiation skills to creatively manage multiple priorities of district sales managers, accounting, purchasing, and shipping to meet our strategic project goals. - Developed agendas, secured speakers, and planned content for semi-annual contractor meetings to educate and foster group brand identification of 150+ HVAC contractors. - Planned and implemented six annual HVAC consumer advertising campaigns, including creating region-specific advertising materials in conjunction with advertising agency. - Regularly reviewed success of campaigns through sales data analysis, surveys, and advisory councils. - Implemented strategic product launches including developing technical marketing materials, storemerchandising layouts, sales promotions, and trainings. - Worked with President to develop strategic business plan after substantial reorganization, implemented strategy, and communicated competitive advantages to staff and customers. - Managed marketing department, including goals/review process, training, and development.

• Marketing Assistant

  • Jan 2006 - Nov 2008

  Managed contractor marketing programs and events for two primary brands including developing internal and external communication tools and creative materials.

• Marketing Administrator

  • Nov 2005 - Jan 2006

  Provided administrative support for all contractor and builder program, and coordinated all marketing meetings/events and training.



Portland State University

• United States
• Higher Education
• 700 & Above Employee

• Student Life Intern

  • Sep 2004 - Jun 2005

  Designed and implemented process for selection of student leaders from application through interviews and final selection. (Graduate internship)

• Office Manager, RAPS

  • Jun 2004 - Jun 2005

  Managed retirement programs and membership drives for RAPS, a 200+ member association of retired employees of PSU.



Northwest Christian University

• United States
• Higher Education
• 1 - 100 Employee

• Admissions Counselor

  • Sep 2003 - Mar 2004

  Recruited and counseled prospective students regarding admissions, academic programs, financial aid, student life, housing, and transfer of credit from other institutions. (Left to attend graduate school.) Recruited and counseled prospective students regarding admissions, academic programs, financial aid, student life, housing, and transfer of credit from other institutions. (Left to attend graduate school.)



University of Oregon

• United States
• Higher Education
• 700 & Above Employee

• Residence Life Housing Assistant

  • Sep 2001 - Jun 2003

  Administered hiring process of resident assistants (RAs) and helped facilitate judicial process for student infractions. Administered hiring process of resident assistants (RAs) and helped facilitate judicial process for student infractions.