Marketing Manager

• Nov 2022 - Present

Director Marketing Communications

• Nov 2021 - Present

LUXURY FASHION, BEAUTY AND FASHION BLOGGER

• Apr 2013 - Present

1. Research, write and edit four blogs per day for www.itgirl.co.ke 2. Create content calendars based on trending beauty topics and product launches. 3. Produced content, such as blogs, email campaigns, social media ads, brochures and website copy for a variety of clients. 4. Utilized Facebook, Pinterest and Twitter to promote blog posts. 5. Developed blog layout and maintained blog templates 6. Manager photography content and creativity 7. Worked together with fashion brands and luxury hotels to create content. Show less

Digital Marketing Manager

• Jan 2019 - Mar 2022

1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. 2. Develop and monitor campaign budgets. 3. Plan and manage our social media platforms. 4. Prepare accurate reports on our marketing campaign’s overall performance. 5. Coordinate with advertising and media experts to improve marketing results. 6. Identify the latest trends and technologies affecting our industry. 7. Evaluate important metrics that affect our website traffic, service quotas, and target audience. 8. Work with your team to brainstorm new and innovative growth strategies. 9. Oversee and manage all contests, giveaways, and other digital projects. Show less

Marketing Communications Consultant

• Sep 2021 - Dec 2021

1. Execute detail marketing strategies align with corporate marketing goals including online marketing campaigns and optimization approaches to achieve revenue goals. 2. Develop long term communication and marketing plans, create copy for advertising, media, and Facebook site. Create successful social media advertising campaigns on Facebook and Instagram . 3. Facilitate inter-departmental communication to effectively provide customer support. 4. Work with internal and external personnel to ensure CMS marketing guidelines are properly interpret and apply. 5. Facilitate inter-departmental communication to effectively provide customer support. Show less

Events and Marketing Manager

• Jan 2020 - Sep 2021

1. Organize social media schedule, write content for Facebook and examine results. 2. Contact entertainers (Dj’s, Artists, Brands and influencers) to plan and execute events calendar 3. Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives. 4. Innovating creative photography skills to show case products such as food, cocktails and birthday presentations 5. Taking care of all Exclusive bookings and reservations 6. Dealing with events invoicing, budgeting, commissions, and clients’ accounts 7. Liaising with events supplier 8. Liaising and building/maintaining relations with local corporates, organizations, and other relevant groups to deliver both core and group bookings 9. Executing a digital marketing strategy that drives customer acquisition & retention effectively for the group 10. Ensuring the restaurants’ websites along with the digital platforms that the restaurants feature at are always up to date with accurate information 11. Being a digital native person with flair and enthusiasm for data, emerging trends, and technical platforms 12. Executing and optimizing campaigns on a day-to-day basis while strategically exploring ways to improve the acquisition strategy marketing methods Show less

Senior Marketing Manager

• Aug 2017 - Aug 2020

Plan and manage social media online and offline marketing campaigns Coordinate all marketing related activities at the unit. Organizing and hosting presentations and customer visits. Maintaining the promotional and customer database. Market research Researches competitors' strategies to identify ways to grow occupancy and increase market share. Plan and execute the advertising needs of the unit, keeping within corporate standards and group image. Monitoring and management of the restaurants brand and social media sites. Prepare relevant reports for distribution to managers and directors Recommending, coordinating, and implementing special sales promotion for areas of the business Ensure all third party/ external promotions conform to the unit brand standards and are run as per expectation. Monitor customers' reviews and follow up on their experiences Develop new partnerships and maintain strong relationships with the customers Show less

PR and Communication Manager

• Jan 2019 - Nov 2019

1. Responding to requests for information release or press conference from the media or designating a spokesperson or source of information. 2. Establishing and maintaining relationships with consumer, community, employee, and public interest groups. 3. Writing press releases and other media communications to promote clients. 4. Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments. 5. Coaching client representatives in effective communication with the public and employees. 6. Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. 7. Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences. 8. Updating and maintaining Web content. 9. Conferring with managers to identify trends and group interests and providing advice on business decisions. Show less

Digital Marketing Manager

• Mar 2016 - Mar 2018

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns 2. Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 3. Identify trends and insights, and optimize spend and performance based on the insights 4. Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests 5. Collaborate with internal teams to create landing pages and optimize user experience 6. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 7. Instrument conversion points and optimize user funnels 8. Collaborate with agencies and other vendor partners 9. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

Digital Marketing Manager

• Nov 2016 - Nov 2017

1. Handling strategic online initiatives 2. Leading marketing campaigns from the idea stage through to their execution and implementation 3. Monitoring and evaluating online media campaigns to keep them fresh and effective 4. Directing the hiring of marketing and promotions staff and supervising their work 5. Negotiating advertising contracts 6. Working with other department heads and staff to discuss plans and marketing strategies 7. Collaborating with finance staff to set and stay within budget 8. Staying current with emerging opportunities in the digital marketing world Show less