Kevin O'Shea
Director Of Client Services at Advarra- Claim this Profile
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Bio
Jennifer J. Rook
Kevin is a dynamic purveyor of information and a superb researcher. He is very collaborative, inquisitive and not afraid to take a gamble on a new idea. I got to witness Kevin's handiwork as he used a mix of up-to-the-minute analytics and qualitative analysis to develop a sound pull strategy for the Start Your Engines! product line. As a result, a new customer base discovered Start Your Engines! It was great watching Kevin's hard work come to fruition. I believe Kevin's approach - not to mention his thoughtful style and commitment to excellence - all attribute to him growing into an exceptional marketing leader.
Jennifer J. Rook
I had the pleasure of working with Kevin at Gold Eagle Co. He was a valued member of our team who demonstrated exceptional skills at brand development and consumer research. Kevin asked tough, thought-provoking questions to gain insights and to get the crux on what drives a consumer's purchase decision. Being charged with launching Gold Eagle Co.'s newest product, Start Your Engines!, Kevin quickly established a solid foundation for the brand launch that included many non-traditional elements designed to draw in new consumers. His efforts have helped Start Your Engines! gain distribution in large retail outlets, such as Lowe's. In addition to being exceptionally talented, Kevin is positive, creative and fun. He is an asset to any marketing team.
Jennifer J. Rook
Kevin is a dynamic purveyor of information and a superb researcher. He is very collaborative, inquisitive and not afraid to take a gamble on a new idea. I got to witness Kevin's handiwork as he used a mix of up-to-the-minute analytics and qualitative analysis to develop a sound pull strategy for the Start Your Engines! product line. As a result, a new customer base discovered Start Your Engines! It was great watching Kevin's hard work come to fruition. I believe Kevin's approach - not to mention his thoughtful style and commitment to excellence - all attribute to him growing into an exceptional marketing leader.
Jennifer J. Rook
I had the pleasure of working with Kevin at Gold Eagle Co. He was a valued member of our team who demonstrated exceptional skills at brand development and consumer research. Kevin asked tough, thought-provoking questions to gain insights and to get the crux on what drives a consumer's purchase decision. Being charged with launching Gold Eagle Co.'s newest product, Start Your Engines!, Kevin quickly established a solid foundation for the brand launch that included many non-traditional elements designed to draw in new consumers. His efforts have helped Start Your Engines! gain distribution in large retail outlets, such as Lowe's. In addition to being exceptionally talented, Kevin is positive, creative and fun. He is an asset to any marketing team.
Jennifer J. Rook
Kevin is a dynamic purveyor of information and a superb researcher. He is very collaborative, inquisitive and not afraid to take a gamble on a new idea. I got to witness Kevin's handiwork as he used a mix of up-to-the-minute analytics and qualitative analysis to develop a sound pull strategy for the Start Your Engines! product line. As a result, a new customer base discovered Start Your Engines! It was great watching Kevin's hard work come to fruition. I believe Kevin's approach - not to mention his thoughtful style and commitment to excellence - all attribute to him growing into an exceptional marketing leader.
Jennifer J. Rook
I had the pleasure of working with Kevin at Gold Eagle Co. He was a valued member of our team who demonstrated exceptional skills at brand development and consumer research. Kevin asked tough, thought-provoking questions to gain insights and to get the crux on what drives a consumer's purchase decision. Being charged with launching Gold Eagle Co.'s newest product, Start Your Engines!, Kevin quickly established a solid foundation for the brand launch that included many non-traditional elements designed to draw in new consumers. His efforts have helped Start Your Engines! gain distribution in large retail outlets, such as Lowe's. In addition to being exceptionally talented, Kevin is positive, creative and fun. He is an asset to any marketing team.
Jennifer J. Rook
Kevin is a dynamic purveyor of information and a superb researcher. He is very collaborative, inquisitive and not afraid to take a gamble on a new idea. I got to witness Kevin's handiwork as he used a mix of up-to-the-minute analytics and qualitative analysis to develop a sound pull strategy for the Start Your Engines! product line. As a result, a new customer base discovered Start Your Engines! It was great watching Kevin's hard work come to fruition. I believe Kevin's approach - not to mention his thoughtful style and commitment to excellence - all attribute to him growing into an exceptional marketing leader.
Jennifer J. Rook
I had the pleasure of working with Kevin at Gold Eagle Co. He was a valued member of our team who demonstrated exceptional skills at brand development and consumer research. Kevin asked tough, thought-provoking questions to gain insights and to get the crux on what drives a consumer's purchase decision. Being charged with launching Gold Eagle Co.'s newest product, Start Your Engines!, Kevin quickly established a solid foundation for the brand launch that included many non-traditional elements designed to draw in new consumers. His efforts have helped Start Your Engines! gain distribution in large retail outlets, such as Lowe's. In addition to being exceptionally talented, Kevin is positive, creative and fun. He is an asset to any marketing team.
Experience
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Advarra
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Director Of Client Services
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Jan 2021 - Present
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YourEncore
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United States
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Business Consulting and Services
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1 - 100 Employee
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Director Of Client Services
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Jan 2020 - Dec 2020
YourEncore is a leading provider of premier strategic and technical advisory solutions designed to drive growth, mitigate risk, accelerate innovation, and improve margins in the life sciences industry. I work with clients to understand and identify areas where our highly experienced experts can help solve complex problems on the R&D side of the business. YourEncore is a leading provider of premier strategic and technical advisory solutions designed to drive growth, mitigate risk, accelerate innovation, and improve margins in the life sciences industry. I work with clients to understand and identify areas where our highly experienced experts can help solve complex problems on the R&D side of the business.
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Kantar
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Market Research
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700 & Above Employee
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VP, Senior Client Partner - Health Division
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Jul 2019 - Dec 2019
Drove Kantar brand and revenue growth through effective sales planning, relationship management and value creation for top-tier pharma clients.
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VP, Client Consulting Services
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May 2015 - Jul 2019
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AbbVie
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Manager, Market Research
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Feb 2013 - May 2015
Primary research specialist focused on integrating patient insights into strategic planning for the 2014 launch of AbbVie’s Hepatitis C treatment therapy. Projects include consumer segmentation, patient ethnography research, online patient community management, advertising campaign development and website usability testing. Primary research specialist focused on integrating patient insights into strategic planning for the 2014 launch of AbbVie’s Hepatitis C treatment therapy. Projects include consumer segmentation, patient ethnography research, online patient community management, advertising campaign development and website usability testing.
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Gold Eagle Company
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United States
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Chemical Manufacturing
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100 - 200 Employee
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Brand Manager/Consumer Insights
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Mar 2010 - Jan 2013
Led all consumer insights and research for Marketing, and managed strategic growth brand, Start Your Engines!®.
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Associate Brand Manager/Consumer Insights
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Jan 2009 - Mar 2010
Led all consumer insights and research for Marketing, in addition to management of 4 non-strategic brands.
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Associate Marketing Research Manager
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Aug 2007 - Jan 2009
Established annual research for marketing and sales to benchmark performance and improve category management.
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IRI
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United States
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Market Research
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700 & Above Employee
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Manager
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2006 - 2007
Provided on-site consultation, custom research and market analysis for Dairy Management, Inc, a multi-billion dollar research consortium representing dairy farmers aimed at increasing overall dairy consumption.
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Project Manager
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2004 - 2006
Provided category management and market analysis for Kellogg’s Snacks Division ($500MM+), and Pepsico (Quaker Foods, $1B+).
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Chicago White Sox
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United States
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Spectator Sports
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400 - 500 Employee
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Sales Intern
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2002 - 2003
Customer service representative for over 5,000 season ticket accounts; sales experience with season ticket and group sales management Customer service representative for over 5,000 season ticket accounts; sales experience with season ticket and group sales management
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Education
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2008 - 2011
Northwestern University - Kellogg School of Management
MBA, Entrepreneurship & Innovation; International Business/Management & Strategy/Marketing -
1998 - 2002
University of Wisconsin-Madison - School of Business
BS, Marketing
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