Experience

AlfredCamera

• Taiwan
• Technology, Information and Internet
• 1 - 100 Employee

• Deputy Data Team Lead

  • Mar 2022 - Present

  In an effort to fortify the data-driven decision-making culture within our organization, we have implemented a Data Analysis Sprint that focuses on augmenting the value, validity, quality, and efficiency of our data research initiatives, which encompass: • Continuously align team goals with organizational objectives, reviewing and adjusting as needed • Conduct bi-weekly team planning and training sessions • Plan and discuss research at all stages of analysis lifecycle • Evaluate internal and external validity of studies through a dedicated committee • Accumulate a knowledge base and create a documentation system • Facilitate team sharing, discussions, and training sessions to boost critical thinking and data literacy skills Continuously explored and applied statistical methods, study design, causal inference, and data science techniques in the business domain, assisting teams in developing iterative approaches to achieve business goals, improve productivity, address user pain points, and foster stronger monetization capabilities. • Through a natural experiment, we investigated the causal relationship between positive experiences and subscription conversion, demonstrating that exceptional user experience and high satisfaction do not guarantee improved business outcomes. This underscores the need to harmonize service quality with business objectives during product development in order to achieve optimal results. • Under circumstances where user attribution is unattainable, we utilized Interrupted Time Series Design to investigate the on-boarding conversion of users from different channels. Our findings revealed that brand recognition effect the traffic of branded search keywords, subsequently leading to varying registration rates across different countries. This has prompted us to focus on product development goals tailored for specific market segments moving forward. Show less