Manager Digital Marketing

• Oct 2022 - Present

- Work on the launch of Tim Hortons in Pakistan and curating a digital strategy that creates a buzz amongst the masses and stand out amongst the competition. - Develop multi-channel digital marketing and creative strategies to build a foundation for the launch as well as long-term growth to ensure brand equity and increased customer stickiness. - Identify and prioritize new audience segments and personas, leveraging both paid and organic channels. - Plan and execute all digital marketing, including SEO/ SEM, social media and display advertising campaigns. - Design, build and maintain social media presence of Tim Hortons in Pakistan. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROl and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Budgeting and spending on paid media channels for effective reach and engagement, ensuring an excellent ROI. - Work with the senior management and key team members to refine our understanding of core customer segments, brand/product positioning and communication. - Analyze key traffic and conversion trends through analysis and monitoring. - Lead regular agency and vendor reviews, capturing key action items and ensuring follow ups. - Utilize data-driven methodology, analysis and measurement to improve the effectiveness and efficiency of Tim Horton’s performance on digital platforms. - Come up with new ideas and initiatives to raise brand awareness across all digital platforms. - Ensure all content and communication are within the brand guidelines. Show less

CEO and Founder

• Apr 2020 - Present

Manager Digital Communications

• May 2022 - Sep 2022

Creative Manager

• May 2021 - May 2022

Senior Creative Executive

• Mar 2020 - Apr 2021

Digital Strategy and Planning Executive - JazzCash

• Oct 2018 - Oct 2019

Management Trainee

• Feb 2018 - Sep 2018

Social Media Executive

• Aug 2017 - Oct 2017

-Creating Design & Content - Digital, Print, OOH -Social Media Management -Creating storyboards for video shoots -Generating ideas for content -Creating Design & Content - Digital, Print, OOH -Social Media Management -Creating storyboards for video shoots -Generating ideas for content

Intern

• Dec 2016 - Jun 2017

-Graphic Designing -Media Strategy development -Blogging -Social Media Management (Incl. Zarpash Mustapha- Makeup Artist) -Graphic Designing -Media Strategy development -Blogging -Social Media Management (Incl. Zarpash Mustapha- Makeup Artist)

Creative Intern

• Jun 2016 - Jul 2016

-Worked with the Creative Director at Blitz Advertising agency's creative department -Copywriting (Eid & Ramadan Greeting cards for Cookania & Askari Bank) -Conceptualizing -Visualizing -Digital conceptualizing(clients: Standard Chartered Go Green, Askari Investments & Faysal Bank) -Worked on Rooh Afza's Ramadan social media campaign -Assisted the seniors in the creative department -Worked with the Creative Director at Blitz Advertising agency's creative department -Copywriting (Eid & Ramadan Greeting cards for Cookania & Askari Bank) -Conceptualizing -Visualizing -Digital conceptualizing(clients: Standard Chartered Go Green, Askari Investments & Faysal Bank) -Worked on Rooh Afza's Ramadan social media campaign -Assisted the seniors in the creative department