Manager - Marketing & Ideation

• Oct 2021 - Present

Founder

• Sep 2020 - Present

Account Director

• Jun 2019 - Dec 2019

Worked on British American Tobacco Worked on British American Tobacco

Account Director

• Jul 2017 - Dec 2018

- Spearheaded the agency team in the Pepsi Generations Campaign that spanned across multiple consumer engagement platforms while leveraging the global equity of the brand- Successfully rolled out the IMC for Pepsi Battle Of The Bands Season 3 Promo campaign with the objective of gaining brand recall and building brand equity - Re-launched Rose Petal Maxob with a holistic campaign that yielded incremental sales that exceeded the forecast- Led the agency team in Launching Sabroso Aquabuddies campaign that activated the brand message in the Target group through multiple touch points - Launched Rose Petal Perfumed Tissues IMC with results that further enhanced the brand as the market leader with substantial expansion in market share. - Launched Stylo’s Bridal & Winter ’17 campaigns and Eid & Summer ’18 campaigns that exceeded desired increments in brand imagery parameters

Group Account Manager

• May 2012 - 2017

- Won 2 Pakistan Advertisers Society awards for effectively launching the Summer Campaigns of Borjan Shoes that achieved outstanding results in the form of record sales, higher market share & improved top of mind recall- Launched multiple Samsung Galaxy Series phones through 360 degree consumer engagement platforms leveraging the global equity of the brand - Successfully launched Diamond Paints Ace Duraflex, a first of its kind paint, amongst influencers & consumers through a 360 degree consumer engagement platform- Led the initiative for Diamond Paints Durasilk Series to create a point of interaction with consumers, opinion leaders and influencers- Launched equity building campaigns for Diamond Paints with new brand positioning based on it being the category leader - Successfully Bon Vivant - a premium cola in the CSD category with a campaign driven through a holistic engagement plan to successfully achieve desired increments in brand imagery parameters for Gourmet Foods- Part of the team that won the pitch for Rupali Foods and worked through and through with the client and research agency on focus groups, consumer surveys and concept testing

Associate Account Manager

• Sep 2010 - May 2012

- Effective Strategic Planning for Haier achieved outstanding results for their corporate and product campaigns- Managed the “Annual Dealers Summit 2011” for Haier at Pearl Continental Hotel- Successfully launched Defence Raya 10 Marla, 1 & 2-Kanal houses campaign and achieved 50% sales within the first month- Managed the Monthly medal Golf Tournament for Haier at Defence Raya- Successfully managed and presented as an MC at the event of Re-launching of the brand “Power” for Bata Pakistan

Junior Media Planner

• Sep 2009 - Aug 2010

- Developed analysis that led to the optimization recommendations for the client during media planning- Media buying and negotiating deals that are best suitable for the clients budget- Managed the timely and accurate execution of the approved plans - Planned the electronic & print campaign for Servis Shoes Corporation and executed the approved plans- Managed the electronic media (TV & radio) and press releases on the PR activity “Total Service Day” for Total