Digital Marketing Specialist

• Apr 2021 - Present

Digital Marketing Manager

• Jan 2019 - Apr 2021

At DMA, I worked with our offices in the US and Canada to fulfill their marketing needs. I worked on projects for print and digital avenues. I used marketing automation software, HubSpot, to help discover leads for our sales team, create company branded emails, and create forms and landing pages for our website. I also used HubSpot to manage our social media posting and calendar.I served as the Salesforce Administrator for three years. I maintained our user licenses for Salesforce and Pardot, maintain data integrity in Salesforce, reports and upload lists, and implement upgrades and changes. I served as the administrator for HubSpot. I added and removed users as needed as well as uploaded lists for campaigns. I also worked with our IT Support team to make sure data is syncing properly between HubSpot and our homegrown CRM.

Marketing and Communications Consultant

• Jan 2016 - Jan 2019

Communications Consultant

• Nov 2013 - Feb 2019

As the communications consultant, I assisted Let's Start in the management of their web site and social media sites. I used Google Apps to create a more efficient and secure email system. Through Google Apps, I also managed email users.

Client Services Associate

• Oct 2014 - Jan 2016

As a client services associate, I was one of the first touch points for potential buyers and sellers of classic cars. I kept all profiles in CRM up to date and used the information to help create targeted email blasts for our events. I assisted in event planning during the auctions as well as provide a high level of customer service to our clients. I helped manage the VIP program which entailed personalized invitation to each auction and special event as well as fulfilling requests from highly valued clients. I also assisted in editing digital and print materials.

Communications and Graphics Project Manager

• Jun 2014 - Oct 2014

As a project manager, I was tasked with projects for the marketing department. I fulfilled graphic requests and created white papers, brochures and other written materials. I kept the content calendar up to date and assisted with editing as needed.

Writer, Social Media Coordinator

• Aug 2011 - May 2014

I researched and wrote over 100 articles on NCAA basketball and the NFL. I also helped with social media by posting articles and responding to any questions or comments.

Freelance Communications Consultant

• Jan 2014 - Mar 2014

Account Coordinator

• Jun 2012 - Jan 2014

As an account coordinator, I was responsible for 6 clients in the midwest and east coast markets. I managed multiple social media accounts for each client and was responsible for posting content, responding to questions and comments, and running promotions. I was also responsible for creating custom HTML emails for up to 20 clients at a time. I maintained the relationship between the agency and client by keeping the clients informed of all content and promotions and by communicating with them on a regular basis.

Social Media Consulatant

• Dec 2012 - Feb 2013

Communications Specialist

• Feb 2011 - Jun 2012

As the communications specialist, I was responsible for the day to day operations of all social media sites, web site, blog and member emails. I created a content calendar to make sure all types of communications were accounted for and I had enough time to create content and graphics. I created many pieces of collateral material including the monthly member postcard, newsletters and flyers. I managed the website for Trailnet and for its partner organization The Confluence. In addition to those duties, I was responsible for tracking sponsorship agreements and fulfillment along with managing an intern.

Direct Service Representative

• Jan 2010 - Dec 2010

As a direct service representative, I was one of the first touch points for customers seeking to purchase of individual, party suite, all inclusive, and group ticket purchases. I was also responsible for answering any customer questions and invoicing for party suites. In addition to those duties, I was responsible for helping with special events and game time events.