Experience

Yes& | Lipman Hearne

• Advertising Services
• 1 - 100 Employee

• Associate Vice President

  • Mar 2022 - Present

• Account Director

  • Oct 2019 - Present

  • Manage the execution of websites, microsites/landing pages, direct mail, print collateral, brand strategy and standards, marketing plan development, qualitative and quantitative research, and advertising and media campaigns from start to finish • Lead client engagements including relationship with core client team and University leadership • Develop financial projections and ROI analyses for reporting on campaign success • Manage project cost estimates and timelines including… Show more • Manage the execution of websites, microsites/landing pages, direct mail, print collateral, brand strategy and standards, marketing plan development, qualitative and quantitative research, and advertising and media campaigns from start to finish • Lead client engagements including relationship with core client team and University leadership • Develop financial projections and ROI analyses for reporting on campaign success • Manage project cost estimates and timelines including oversight of internal agency resources for client projects • Supervise account executives including mentoring, performance management, and career development • Conduct competitive landscape assessments and develop creative briefs and project briefs for client engagements • Clients Include: Brigham Young University; Bridgewater College; Notre Dame College of Engineering; Northern Arizona University

• Account Supervisor

  • Jul 2018 - Oct 2019

  Ann Arbor, MI

• Business Development Director (Interim)

  • Apr 2018 - Jun 2018

  Managed agency’s new business response efforts while the acting director was on leave Responsibilities included oversight of new business sales funnel and RFP response process including proposals and pitch presentations

• Senior Account Executive

  • Apr 2016 - Jun 2018

  Greater Chicago Area

• Account Executive

  • Apr 2015 - Mar 2016

  Greater Chicago Area

• Marketing Specialist

  • Jan 2014 - Apr 2015

  Chicago Developed and organized new business proposals and presentations in response to RFP’s from prospective clients; managed projects that added over $2.4 million in new business revenue for 2014-2015 Managed Salesforce database; led Salesforce database overhaul including development of new reporting systems for the new business sales funnel and marketing campaign implementation; successfully reorganized database including an update of 15,000 individual contacts and 3,000 client… Show more Developed and organized new business proposals and presentations in response to RFP’s from prospective clients; managed projects that added over $2.4 million in new business revenue for 2014-2015 Managed Salesforce database; led Salesforce database overhaul including development of new reporting systems for the new business sales funnel and marketing campaign implementation; successfully reorganized database including an update of 15,000 individual contacts and 3,000 client accounts Maintained marketing materials and website information; developed marketing materials for new business efforts Oversaw Marketing department budget, including reconciliation of invoices and budgets



Wagstaff Worldwide

• Public Relations Intern

  • Sep 2013 - Dec 2013

  Chicago Crafted press releases, media alerts, biographies, and pitches for restaurant and hospitality clientele Created media lists and identified key pitch targets; maintained client activity reports for all secured media coverage Managed social media efforts across all platforms for selected clients



The HGA Group

• Account Coordinator

  • Dec 2011 - Jul 2013

  Brighton, MI Managed 25+ projects per week for clients, consultants, and regional dealers Developed budget estimates for client projects based on project specifications and technical design drawings Worked with project consultants and dealers to determine product functionality based on client’s needs and environment Coordinated with manufacturers to determine product availability, functionality, and design cost Demonstrated extensive project management skills and ability to work with… Show more Managed 25+ projects per week for clients, consultants, and regional dealers Developed budget estimates for client projects based on project specifications and technical design drawings Worked with project consultants and dealers to determine product functionality based on client’s needs and environment Coordinated with manufacturers to determine product availability, functionality, and design cost Demonstrated extensive project management skills and ability to work with cross-functional teams

• Inside Sales Representative

  • Jun 2011 - Jan 2012

  Brighton, MI Edited and processed purchase orders for territory dealers and developed purchase orders for requested clients Tracked budgets across client projects and managed all client requests, order issues, and logistics for dealers and end users Maintained company order tracking database and created all new job files



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Intern, Sports Marketing

  • Jan 2010 - Apr 2011

  Maintained Excel database and reward distribution for 3,500-member rewards program Successfully added basketball ticket holders through sales calls and implemented promotional activities at athletic events