Mairéad Victory

International Project Manager at Mark Anthony Brands International
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin, County Dublin, Ireland, IE
Languages
  • English -

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Barry Cullen

I had the privilege of meeting and working with Mairead through the Bord Bia Market Advisory programme for over 18 months. Mairead was appointed as our Market Advisor for South East Asia, and was based in Singapore for the duration of her contract. I found Mairead to be extremely diligent and hard working during her term, not just for Silver Hill, but for her other client companies also. She show great initiative whenworking on her own and delivered many successes for Silver Hill during her time in South East Asia. This dedication was rewarded with her being awarded "UCD & Bord Bia Outstanding Fellow Award" by her Tutors. Coupled with this she also completed a fulltime Masters of Science in International Marketing Practice and gradated with a 1.1. honours in December 2020. It was with great regret that Mairead's time with Silver Hill through this project had to end, but I would have no hesitation whatsoever in recommending her for a role in any company.

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Credentials

  • HACCP Implementation and Verification QQI Level 5
    SQT Training Ltd
    Dec, 2018
    - Nov, 2024
  • Advanced Thermal Processing
    TPASS
    Aug, 2018
    - Nov, 2024
  • Instructor Skills for the Food Industry
    SQT Training Ltd
    Apr, 2018
    - Nov, 2024
  • Internal Audit Training, QQI Level 6
    SQT Training Ltd
    Nov, 2017
    - Nov, 2024
  • Principles of Thermal Processing
    FDA
    Sep, 2017
    - Nov, 2024
  • BRC Food Safety Standard Issue 8
    SQT Training Ltd
  • Food Safety Culture
    SQT Training Ltd
  • M&S Product Integrity Course
    Adele Adams Associates Ltd

Experience

    • Ireland
    • Food & Beverages
    • 100 - 200 Employee
    • International Project Manager
      • Aug 2023 - Present

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Consultant (Manager)
      • Jan 2023 - Aug 2023

      Senior Consultant in EY-Parthenon's Strategy team working across commercial strategy and commercial due diligence (buy-side and sell-side). Senior Consultant in EY-Parthenon's Strategy team working across commercial strategy and commercial due diligence (buy-side and sell-side).

    • Ireland
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Market Development Manager
      • Jan 2021 - Dec 2022

      Business Development - Lead generation within Asian and European markets across various channels (retail, foodservice, industrial) to grow customer base across countries markets. Secured new leads, execution of go-to-market and sales in new growth markets and increasing revenue channels. Account Management - Managed and grew existing accounts across Southeast Asia and Europe, putting JBP's in place and monitoring these to continue to drive growth within the cheese division of the business. Strategic Marketing - Completed market research and prioritisation projects across Asian and European markets to drive growth and value add opportunities within the cheese business. Extensive research and defining of market strategies to drive growth. Marketing- Assisted to developed the B2B brand globally through marketing collateral and partnerships Monitored market trends and consumer insights to make informed commercial decisions Communicated with the wider team to foster innovation, culinary assignments, and NPD. Supported the expansion within digital development, virtual customer experiences and online presence Event participation and representation - travel to key industry events. Show less

    • Ireland
    • Food and Beverage Services
    • 200 - 300 Employee
    • Market Advisor (South East Asia)
      • Jul 2019 - Dec 2020

      Funded Masters and Research program in Singapore covering South East Asia. Awarded "UCD & Bord Bia Outstanding Fellow Award". Completed a fulltime Masters of Science in International Marketing Practice and gradated with a 1.1. honours in December 2020. Represented Irish food and beverage companies looking to begin exporting or grow their exports to the SEA region. Worked in a market research & strategy, account management and business development capacity for Irish companies in the region. Extensive market research carried out on Singapore, Malaysia, Indonesia, Vietnam, Thailand, Myanmar, Sri Lanka and other Asian markets. Secured revenue leads into new markets and grew market share and customer base in existing markets for clients in dairy, alcohol, seafood and poultry. Worked with the Bord Bia team on market activation projects, trade missions and market insights. Show less

    • Consumer Goods
    • 200 - 300 Employee
    • Assistant Quality Assurance Manager
      • Jun 2018 - Jun 2019

      - Key member of the HACCP team - Led site tours and audits from customers (retailers) and independent body audits (ISO and BRC)- Managed external cleaning contractor to ensure within budget and standards- Communicated and managed contractor, ensuring investigations were timely and scheduled - Managed Laboratory Technicians, 3 direct reports, in the on-site QA lab - Managed KPI’s on customer complaints, internal non-conformances and GMP score - Scheduled, managed and communicated with the internal audit team - Daily production meetings representing the Quality Department and liasing with production, procurement, engineering and health & safety - Carried out internal projects on efficiency of direct mechanisms to food safety standards and operations (e.g. cleaning) Show less

    • Quality Thermal Process Technologist
      • Jun 2017 - Jun 2018

      - Responsible for critical control point (CCP) thermal processing for all retorts on site (Steriflow & Lagarde) - Managed release and analysis of any non-conforming batches- Validation of all retorts on site - Ran all trials on validations of new SKU's

    • Ireland
    • Food and Beverage Services
    • 300 - 400 Employee
    • Laboratory Technician
      • Oct 2016 - Jun 2017

      Microbiology, effluent and production labortory experience Microbiology, effluent and production labortory experience

    • Ireland
    • Retail
    • 700 & Above Employee
    • Sales Assistant
      • Sep 2013 - Oct 2016

      Part-time college job Part-time college job

    • Ireland
    • Higher Education
    • 200 - 300 Employee
    • Work Placement
      • Jan 2015 - May 2015

  • St. Mary's National School
    • Edgeworthstown, Co. Longford
    • Special Needs Assistant
      • Jun 2013 - Jul 2013

      Volunteered for two months during June and July in the Autism Unit and gained new experience and responsibility. Volunteered for two months during June and July in the Autism Unit and gained new experience and responsibility.

Education

  • UCD Michael Smurfit Graduate Business School
    Masters of Science International Marketing Practice, Marketing
    2019 - 2020
  • Athlone Institute of Technology
    Bachelor’s Degree, Health Science and Nutrition
    2012 - 2016
  • Mean Scoil Mhuire, Longford
    2007 - 2012

Community

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