Experience

Helen of Troy

• United States
• Manufacturing
• 700 & Above Employee

• Copywriter, Beauty Brands

  • Nov 2021 - Present

  Bringing beauty brands — Hot Tools, Revlon and Bed Head — to life through email, social, digital ads and packaging copy. Write product descriptions and create content for new product launches. Lead editing of all assets, ensuring copy is accurate and on-brand. Bringing beauty brands — Hot Tools, Revlon and Bed Head — to life through email, social, digital ads and packaging copy. Write product descriptions and create content for new product launches. Lead editing of all assets, ensuring copy is accurate and on-brand.



Self employed

• Freelance Content Strategist, Writer + Editor

  • Aug 2010 - Nov 2021

  I create on-message copy that embodies your brand voice, conveys your product's value and calls readers to action. I edit copy to make it clear, tight and compelling, so the audience actually reads every last word and remembers your brand message. And I proof your copy, polishing it like a gem, ensuring it is free of style and grammar errors so your message leaps off the screen, or the page. I'm easy going, quick to learn your style and voice, and am always ready to jump into a new challenge. Contracts short or long, I get the work done with spunk and a red pen. Show less



Thrivent

• United States
• Financial Services
• 700 & Above Employee

• Writer

  • Nov 2020 - Sep 2021

  - Write lead gen and brand awareness copy for web, ads, print and social media. - Collaborate closely with designers, stakeholders and creative director to deliver on-brand material that meets objectives and engages the target audience. - Write lead gen and brand awareness copy for web, ads, print and social media. - Collaborate closely with designers, stakeholders and creative director to deliver on-brand material that meets objectives and engages the target audience.



KNOCK Inc.

• United States
• Design
• 100 - 200 Employee

• Sephora.com Product Copywriter

  • Dec 2019 - Apr 2020

  Created product pages featuring a meta description for SEO, a detailed long-form description, an ingredient list and usage directions while adhering to strict style guidelines and ensuring copy complied with FDA claim regulations. Created product pages featuring a meta description for SEO, a detailed long-form description, an ingredient list and usage directions while adhering to strict style guidelines and ensuring copy complied with FDA claim regulations.



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Content Marketing Writer

  • Dec 2018 - Nov 2019

  - Created content strategies to target R&D, product and design engineers, and C-suite executives and highlight the benefits of attending these niche industry events. - Wrote web and email content for national advanced manufacturing expos and conferences to increase YoY attendee registration and exhibitor sales. - Collaborated to create on-brand messaging that achieves department goals. Campaign efforts for The Battery Show resulted in a unique open rate that averaged 25% over the course of a 20-week campaign, and total sales increased by 19.75% YOY. Show less



Story Stick Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Proofreader

  • Feb 2014 - Jun 2019

  - Proofed copy for Fortune 100 clients. - Collaborated with project managers, writers and designers to ensure edits were correctly applied. - Proofed copy for Fortune 100 clients. - Collaborated with project managers, writers and designers to ensure edits were correctly applied.



Torrance Memorial

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Copywriter

  • Aug 2018 - Feb 2019

  - Overhauled content on thipa.net and www.tmphysiciannetwork.org to create scannable, conversational copy that attracts new members and engages current members - Created a consistent brand voice and tone, making complex member information understandable to readers - Worked closely with a key stakeholders to ensure copy meets their needs and accurately represents programs - Overhauled content on thipa.net and www.tmphysiciannetwork.org to create scannable, conversational copy that attracts new members and engages current members - Created a consistent brand voice and tone, making complex member information understandable to readers - Worked closely with a key stakeholders to ensure copy meets their needs and accurately represents programs



Olson

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Jan 2018 - Aug 2018

  - Developed and delivered effective and compelling web and email marketing copy that connects with target audience and motivates them to engage - Collaborated with designers, project managers and account executives to achieve shared goals - Proofed, edited and provided editorial recommendations for tight, action-oriented copy that resonates with readers - Infused SEO keywords and followed the latest SEO trends so that copy reads smooth and seamless for a natural reader experience that ranks high (never keyword stuffing or using awkward, unnatural phrasing for the sake of SEO rank) Show less



Regis Corporation

• United States
• Consumer Services
• 700 & Above Employee

• Senior Digital Copywriter

  • Jul 2016 - Apr 2018

  - Wrote engaging and informative advice, how-to and trend articles about hairstyling and hair products for Supercuts, Signature Style and SmartStyle brands. - Created content strategy and copy for email campaigns, lifecycle emails and flash sales resulting in an average open rate of 26.54% and 6.72% click rate. - Partnered with the graphic designer to bring concepts to life. - Wrote engaging and informative advice, how-to and trend articles about hairstyling and hair products for Supercuts, Signature Style and SmartStyle brands. - Created content strategy and copy for email campaigns, lifecycle emails and flash sales resulting in an average open rate of 26.54% and 6.72% click rate. - Partnered with the graphic designer to bring concepts to life.



Wingnut, Inc.

• Freelance Copywriter

  • Aug 2015 - Jul 2016

  - Composed copy and content for digital, print and cross-platform campaigns for clients including the University of Minnesota – Morris, Earle Brown Heritage Center and Glacier Tek. - Developed copy based on each brand’s voice and each project’s unique objective. - Crafted creative copy for multiple tactics, including print, email, banner ads and social media. - Composed copy and content for digital, print and cross-platform campaigns for clients including the University of Minnesota – Morris, Earle Brown Heritage Center and Glacier Tek. - Developed copy based on each brand’s voice and each project’s unique objective. - Crafted creative copy for multiple tactics, including print, email, banner ads and social media.



Versique Search & Consulting

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Content Strategist and Content Marketing Writer

  • Jan 2016 - Apr 2016

  Content marketing writer embedded with the client company to support new SEO strategy. - Developed content marketing strategy to increase keyword growth and web traffic to boost sales revenue. - Wrote content marketing copy to support marketing strategy and introduce customers to the benefits of products. Content marketing writer embedded with the client company to support new SEO strategy. - Developed content marketing strategy to increase keyword growth and web traffic to boost sales revenue. - Wrote content marketing copy to support marketing strategy and introduce customers to the benefits of products.



Olson

• United States
• Advertising Services
• 1 - 100 Employee

• Proofreader

  • Jun 2011 - Feb 2016

  - Proofed copy for clients such as Target, Best Buy, Amtrak, General Mills and Ecolab. - Collaborated with project managers, writers and designers to ensure edits were correctly made and arguing for corrections, when necessary, to ensure accurate and on-brand copy. - Proofed copy for clients such as Target, Best Buy, Amtrak, General Mills and Ecolab. - Collaborated with project managers, writers and designers to ensure edits were correctly made and arguing for corrections, when necessary, to ensure accurate and on-brand copy.



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Editor, Project Atlas

  • Oct 2015 - Jan 2016

  - Wrote, edited and/or revised existing content to create scannable, conversational copy that maintains a consistent brand voice and tone, while simultaneously communicating pertinent information to designated audiences. - Followed digital writing best practices and specific standards. - Incorporated SEO keywords into copy and draft posts for social channels as needed. - Organized and packaged digital content for client reviews, translations and placement into CMS tool (Adobe Experience Manager). - Worked directly with a variety of domestic and international stakeholders to ensure copy meets their needs. - Assisted with website quality assurance. Show less



Azure Property Management Ltd

• Real Estate

• Web Copywriter

  • Jun 2015 - Nov 2015

  Crafted fresh real estate property descriptions for new Azure website to capture the interest of potential residential and commercial tenants. Crafted fresh real estate property descriptions for new Azure website to capture the interest of potential residential and commercial tenants.



Ensia

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Proofreader

  • Sep 2012 - Nov 2015

  Proofed and edited University of Minnesota publication, Ensia Magazine. Proofed and edited University of Minnesota publication, Ensia Magazine.



Sleep Number Corporation

• United States
• Retail
• 700 & Above Employee

• Web Copywriter

  • May 2015 - Jul 2015

  Wrote copy and strategic content for new Sleep Number website, email and social media. Wrote copy and strategic content for new Sleep Number website, email and social media.



Hanley Wood (now Zonda)

• United States
• Real Estate
• 100 - 200 Employee

• Writer

  • Jun 2011 - Jun 2015

  - Wrote brand-sponsored content for monthly FedEx enewsletter, FedEx Updates.

• Writer/Copy Editor/Proofreader

  • Aug 2010 - Jun 2011

  - Proofed and edited copy for clients such as FedEx, Sherwin-Williams and Moen.- Collaborated with project managers, account managers, writers and designers to ensure edits went through and arguing for corrections, when necessary, to ensure accurate and on-brand copy.- Wrote, proofed and edited brand-sponsored content for print, email and web use, including websites, custom publications, social media platforms, e-newsletters and more.



RedBrick Health (now Virgin Pulse)

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Freelance Copy Writer and Proofreader

  • Sep 2014 - Apr 2015

  - Concepted, pitched and wrote health communication campaigns to inform and motivate engagement in RedBrick programs. - Proofed copy, ensuring accurate and on-brand copy for all company and client marketing and communication materials. - Concepted, pitched and wrote health communication campaigns to inform and motivate engagement in RedBrick programs. - Proofed copy, ensuring accurate and on-brand copy for all company and client marketing and communication materials.



Augsburg Fortress Publishers

• Freelance Proofreader

  • Nov 2014 - Feb 2015

  - Proofed copy, ensuring grammatically correct and style-compliant copy for children's literature - Proofed copy, ensuring grammatically correct and style-compliant copy for children's literature



Rocket Man Digital

• United States
• Advertising Services

• Copywriter and Copy Editor for World Kitchen

  • Jun 2013 - Jan 2015

  - Brought World Kitchen products to life with real-kitchen applications, while ensuring on-brand, on-message copy that's grammatically correct. - Concepted, pitched, wrote, proofed and edited copy for World Kitchen brands including Pyrex, Corelle, Corningware, Baker’s Secret, Chicago Cutlery and Snapware. - Brought World Kitchen products to life with real-kitchen applications, while ensuring on-brand, on-message copy that's grammatically correct. - Concepted, pitched, wrote, proofed and edited copy for World Kitchen brands including Pyrex, Corelle, Corningware, Baker’s Secret, Chicago Cutlery and Snapware.



StayWell (Now WebMD Ignite)

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Writer and editor

  • Jun 2014 - Sep 2014

  - Wrote and copy edited emails, letters and other pieces of marketing collateral to motivate individuals to engage in StayWell Wellness programs. - Wrote and copy edited emails, letters and other pieces of marketing collateral to motivate individuals to engage in StayWell Wellness programs.



Blue Cross and Blue Shield of Minnesota

• United States
• Insurance
• 700 & Above Employee

• Copywriter

  • Jan 2014 - Sep 2014

  - Wrote web copy that strategically repositioned the brand’s message and tone to connect with a new target audience: individual consumers who are shopping for healthcare for the first time. - Crafted clear and compelling content that explained program features and benefits to increase health plan enrollment. - Wrote web copy that strategically repositioned the brand’s message and tone to connect with a new target audience: individual consumers who are shopping for healthcare for the first time. - Crafted clear and compelling content that explained program features and benefits to increase health plan enrollment.



Catapult Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Proofreader

  • Nov 2013 - Sep 2014

  - Proofed copy for clients such as Hormel, ConAgra, Johnson & Johnson, Bayer and Nestle. - Collaborated with project managers, writers and designers to ensure edits were correctly made and arguing for corrections, when necessary, to ensure accurate and on-brand copy. - Proofed copy for clients such as Hormel, ConAgra, Johnson & Johnson, Bayer and Nestle. - Collaborated with project managers, writers and designers to ensure edits were correctly made and arguing for corrections, when necessary, to ensure accurate and on-brand copy.



ShopHQ

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Copywriter

  • Jun 2013 - Aug 2013

  - Developed concise, product-focused copy to entice readers to buy. Products included watches, jewelry, makeup, skincare, clothing, handbags, electronics and workout equipment with brands ranging from Apple to Versace. - Wrote copy for ShopNBC.com landing page, as well as department- and brand-specific pages. - Crafted content for event-, sale- and product-specific emails to compel shoppers to visit the site to learn more and make a purchase. - Developed concise, product-focused copy to entice readers to buy. Products included watches, jewelry, makeup, skincare, clothing, handbags, electronics and workout equipment with brands ranging from Apple to Versace. - Wrote copy for ShopNBC.com landing page, as well as department- and brand-specific pages. - Crafted content for event-, sale- and product-specific emails to compel shoppers to visit the site to learn more and make a purchase.



BringMeTheNews

• United States
• Online Media
• 1 - 100 Employee

• Content Coordinator

  • Nov 2011 - Aug 2013

  - Wrote and posted sponsored content to site - Monitored site to maintain sponsored content presence and quality control - Wrote and posted sponsored content to social media sites - Assisted in client relations - Assisted with overall BringMeTheNews content marketing strategy - Wrote marketing copy - Wrote and posted sponsored content to site - Monitored site to maintain sponsored content presence and quality control - Wrote and posted sponsored content to social media sites - Assisted in client relations - Assisted with overall BringMeTheNews content marketing strategy - Wrote marketing copy



Periscope

• United States
• Advertising Services
• 100 - 200 Employee

• Proofreader

  • Aug 2011 - Jun 2013

  - Proofed copy for clients such as Target, Minnesota Twins, UnitedHealthcare, Red Robin, Valspar, Arctic Cat and Papa Murphy's. - Collaborated with project managers, writers and designers to ensure edits were correctly made and arguing for corrections, when necessary, to ensure accurate and on-brand copy. - Proofed copy for clients such as Target, Minnesota Twins, UnitedHealthcare, Red Robin, Valspar, Arctic Cat and Papa Murphy's. - Collaborated with project managers, writers and designers to ensure edits were correctly made and arguing for corrections, when necessary, to ensure accurate and on-brand copy.



creem magazine

• Copy Editor

  • Jul 2011 - Jul 2012

  - Proofed and edited copy for the international fashion magazine. - Created magazine style guide. - Proofed and edited copy for the international fashion magazine. - Created magazine style guide.



WomenVenture

• Non-profit Organizations
• 1 - 100 Employee

• Communication and Marketing Manager

  • Feb 2009 - Apr 2010

  - Created and implemented communications strategies that identified target audiences; outreach methods and key messaging ensuring organization goals were achieved.- Created, launched and managed online personality and community with Facebook, Twitter, LinkedIn and blog, cultivating relationships with target audiences. - Produced twice-annual 32-page class catalog, describing programs to maximize attendance.- Secured visibility by managing all aspects of advertising, from negotiating rates to writing copy.- Wrote, assigned and edited copy for blog and bimonthly e-newsletter, to inform and maintain relationships with stakeholders, as well as encourage participation in events and classes. Show less

• Program Marketing Specialist

  • Sep 2006 - Feb 2009

  - Wrote and designed marketing materials ensuring maximum class attendance and revenue.- Wrote client success stories, news articles and web copy to articulate the positive impact of WomenVenture services on targeted communities.- Managed website ensuring relevant and up-to-date information was available to clients.



Tiger Oak Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Writer

  • Jun 2005 - Jan 2009

  - Wrote for Minnesota Bride and Minnesota Meetings and Events magazines. - Wrote for Minnesota Bride and Minnesota Meetings and Events magazines.



Nemer Fieger

• United States
• Advertising Services
• 1 - 100 Employee

• Movie Screening Representative

  • Jan 2006 - Jan 2008

  - Manage advance movie screenings - Collect audience feedback and response to films - Write screening reports

• Motion Picture Marketing and Promotions Associate

  • Sep 2005 - Jan 2006

  - Promoted and publicized the films of nine studios within four markets. Studios included: New Line, Universal, Focus Features, Warner Independent, Touchstone and Disney - Managed advance movie screenings - Managed distribution of promotional and press materials - Participated in development, coordination and implementation of promotional campaigns - Monitored and documented press coverage



Greenspring Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Writer

  • Mar 2006 - Sep 2006

  - Researched, interviewed and wrote for Meetings: Minnesota’s Hospitality Journal, Chicago Living, Where Twin Cities, and Minneapolis & St. Paul: Official Visitors Guide to the Twin Cities Area - Researched, interviewed and wrote for Meetings: Minnesota’s Hospitality Journal, Chicago Living, Where Twin Cities, and Minneapolis & St. Paul: Official Visitors Guide to the Twin Cities Area



KTTB-FM

• Sales Assistant

  • Jan 2006 - Aug 2006

  - Wrote copy for advertising spots - Wrote and edited monthly station newsletter - Assisted with maintaining and updating station Web site Implemented station promotions and events - Provided support to sales and promotions departments - Wrote copy for advertising spots - Wrote and edited monthly station newsletter - Assisted with maintaining and updating station Web site Implemented station promotions and events - Provided support to sales and promotions departments



Nemer Fieger

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations and Marketing Associate

  • Jan 2005 - Jun 2005

  - Publicized and promoted key agency clients including: Subway Restaurants, The Rake, TDS Metrocom, Blue Bunny Ice Cream, Disney On Ice and Minnesota Street Rod Association - Wrote, edited and distributed press releases and media kits - Tracked media coverage, created publicity reports for clients and maintained archives - Assisted with planning, preparation and execution of events - Coordinated media trades with metro and out‐state radio stations - Publicized and promoted key agency clients including: Subway Restaurants, The Rake, TDS Metrocom, Blue Bunny Ice Cream, Disney On Ice and Minnesota Street Rod Association - Wrote, edited and distributed press releases and media kits - Tracked media coverage, created publicity reports for clients and maintained archives - Assisted with planning, preparation and execution of events - Coordinated media trades with metro and out‐state radio stations



WomenVenture

• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communication Assistant

  • May 2004 - Aug 2004

  - Assisted Directors of Communication and Development with event planning and execution - Managed event registration - Wrote and distributed marketing materials - Monitored and documented press coverage - Assisted Directors of Communication and Development with event planning and execution - Managed event registration - Wrote and distributed marketing materials - Monitored and documented press coverage



Compass Point Books Coughlan Companies

• Editorial Assistant

  • May 2002 - Aug 2002

  - Assisted editor with proofing and fact checking book copy - Researched, cataloged and classified photographs and digital images - Assisted editor with proofing and fact checking book copy - Researched, cataloged and classified photographs and digital images



Rural Challenge

• Content Administrator

  • Nov 1997 - Aug 1999

  - Researched, interviewed and wrote about organization members - Wrote copy for the organization website and newsletter - Created and launched Web site marketing campaign - Researched, interviewed and wrote about organization members - Wrote copy for the organization website and newsletter - Created and launched Web site marketing campaign