Ella Selen Toklu

Head of Marketing at Mayadem
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Contact Information
us****@****om
(386) 825-5501
Location
Turkey, TR
Languages
  • Türkçe Native or bilingual proficiency
  • İngilizce Professional working proficiency
  • Hebrew Elementary proficiency

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Bio

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Experience

    • Türkiye
    • Computer Games
    • 1 - 100 Employee
    • Head of Marketing
      • Nov 2022 - Present

    • Business Development Manager
      • Mar 2022 - Jan 2023

    • Germany
    • Internet Publishing
    • 1 - 100 Employee
    • Delegation Leader
      • Apr 2018 - Present

      Delegation Leader of Israel - Turkey DLD Festival- I introduce entrepreneurs in Turkey to the Israeli entrepreneurship ecosystem- We discuss organizational process improvements with DLD organization managers Delegation Leader of Israel - Turkey DLD Festival- I introduce entrepreneurs in Turkey to the Israeli entrepreneurship ecosystem- We discuss organizational process improvements with DLD organization managers

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Manager
      • Sep 2021 - Dec 2021

      - Owned and prioritized product backlog. Oversaw entire product deployments from vision and creation to rollout and delivery.- Closely collaborated with project members to identify and quickly address problems.- Agile Product Management - Fostered relationships with vendors to promote positive working relationships.- Reined in project costs while meeting key milestones.- Updated operational methods, oversaw accounting procedures, tracked information and compiled data to improve efficiency.- Oversaw high profile projects for by planning, designing, and scheduling phases.- Modified and directed project plans to meet organizational needs.- Provided management for internal personnel, contractors and vendors.- Identified, reviewed and applied policies and procedures.- Headed project teams specializing in design and launch activities.

    • United States
    • IT Services and IT Consulting
    • Project Manager
      • Sep 2020 - Sep 2021

      Project Management - Agile- Define the product vision, strategy, and roadmap.- Creating go-to-market plan, working to ensure that product management, marketing, and sales have what they need to be successful.- Tracking Development Process,* I track the sprint backlog for assigned products- I control and manage the marketing team* Planning and budgeting of advertisements* Control of ad content and new suggestions* Influencer marketing- UX Designer of Web and Mobile Apps* I Lead the product functional design process based on an intimate knowledge of the users and technology.- I Create Roadmap and Financial Projection* Tracking and reporting of product performance post-launch to evaluate future investment.

    • Türkiye
    • Information Technology & Services
    • 1 - 100 Employee
    • Product Owner
      • Apr 2020 - Sep 2020

      Agile Project Management - Product Owner / Manager- I work in an Agile environment and continuously reviews the business needs, refines priorities, outlines milestones and deliverables, and identifies opportunities and risks- Planning sprints with developers every 2 weeks and review every week with directors- I develop, own, and execute product roadmap- Translate product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria.- I responsible for innovation and end-to-end launch of products.- Work with UX Designers and organize developers

    • Türkiye
    • E-Learning Providers
    • 1 - 100 Employee
    • Founder - Product Owner
      • Mar 2018 - Apr 2020

      Lella Kids is an application for children aged 2 - 8, where there will find safe videos approved by psychologistsFounder - Agile Project Manager- Help to development team as a product owner- Create Marketing strategy and projection of digital marketing- Get connect with investors and get investment for our mobile app- We make projects with Turkcell for kids Lella Kids is an application for children aged 2 - 8, where there will find safe videos approved by psychologistsFounder - Agile Project Manager- Help to development team as a product owner- Create Marketing strategy and projection of digital marketing- Get connect with investors and get investment for our mobile app- We make projects with Turkcell for kids

    • Türkiye
    • Non-profit Organizations
    • 1 - 100 Employee
    • Alumni
      • Oct 2016 - Jun 2018

      I was among the 40 most entrepreneurial people among 200,000 applications from Turkey.Meeting the most important people in the entrepreneurship ecosystem in Turkey for 2 years, receiving consultancy and mentoring and training I was among the 40 most entrepreneurial people among 200,000 applications from Turkey.Meeting the most important people in the entrepreneurship ecosystem in Turkey for 2 years, receiving consultancy and mentoring and training

    • Türkiye
    • Motor Vehicle Parts Manufacturing
    • 1 - 100 Employee
    • Project Management Intern
      • May 2017 - Apr 2018

      I worked as a trainee of the General ManagerProject management,I learned about team management and innovationI was in charge of mailing with international general managers and sending financial projections to Hella Headquarters.I gave the idea to establish a strategy team to spread intrapreneurship.I participated in studies for corporate identity design renewal and increase in intrapreneurship activities.I did design thinking training and various workshops (such as marshmellow challenge to improve communication within the team)

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Oct 2015 - Dec 2016

      I first worked in the customer communication department in the company that provides social media control and management services to companies.Content creation and development,Visual work suitable for the content,I worked in local advertising and digital marketing. I first worked in the customer communication department in the company that provides social media control and management services to companies.Content creation and development,Visual work suitable for the content,I worked in local advertising and digital marketing.

Education

  • Stanford University
    Master of Business Administration - MBA, Business Administration and Management, General
    2019 - 2019
  • Sakarya Üniversitesi
    Bachelor's degree, Industrial Engineering
    2014 - 2018

Community

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