Senior Financial Analyst

• Jun 2023 - Present

Senior Analyst - Digital Marketing & eCommerce

• May 2021 - Jun 2023

- Construct and maintain over 30 ETL pipelines, automated tasks and reports- Provide analysis, insights and support ad hoc requests on website and application usage, digital campaign, retail event, ePayment, loyalty program, hotel production and media performance etc. - Plan and implement tracking tags on more than 10 websites and 2 applications to provide data for analytic purpose- Design, maintain and manage multiple million scale datasets and prepare easy access data for business users Show less

Integrated Resort Business Analyst

• Jul 2019 - Apr 2021

➢ 1 of the 20 trainees in a elite program for business analyst talents ➢ Rotate across 3 departments with a duration of six months each• 1st Rotation - Audit Service Group:- Assist in developing RPA methods to improve auditing procedures- Assist in conducting internal audit in Sarbanes-Oxley compliance and IT Audits• 2nd Rotation - Strategic Analysis:- Assist in preparing non-gaming campaign’s pro forma, daily tracking and post event analysis- Assist in maintaining ETL pipelines- Assist in analysing company’s casino and non-gaming element performance and design performance dashboards• 3rd Rotation - Digital Marketing & eCommerce:- Assist in constructing and maintaining ETL pipelines and managing datasets- Assist in automating tasks and reports- Prepare regular reports and support ad hoc requests- Provide analysis and insights on websites and applications usage, digital campaigns and retail events performance, and hotel production etc. Show less