Experience

Cardlytics

• United States
• Advertising Services
• 300 - 400 Employee

• Account Based Marketing Manager

  • Feb 2022 - Present

  Cardlytics is an advertising platform in banks' digital channels. Cardlytics partners with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. Partner with Sales to identify target enterprise accounts, develop a deep understanding of our customers and their buying journey, and provide insights on account engagement and intent to help win open opportunities Build and scale multichannel campaigns to build awareness, acquire and engage essential buyers Report on all marketing-specific KPIs (target account engagement, key contact acquisition, and MQL conversion rates), and ensure accurate reporting of pipeline influence and marketing-sourced opportunities Created presentations, speaking slots, marketing materials, and ROI goals for events Responsible for all marketing automation and marketing integrations in Salesforce and Pardot Partner with cross-functional teams including Ops, Sales Enablement, Design, Product, SDR, and CS on new product launches including building out marketing and sales playbooks Manage agency/vendor interactions and keep engagements on track and within budget Develop business cases for all external events with defined KPIs, and provide post-campaign reporting to leadership Show less



PartsSource Inc.

• United States
• Software Development
• 200 - 300 Employee

• Digital Marketing Specialist - B2B

  • Mar 2021 - Feb 2022

  PartsSource is the world’s largest provider of medical products and services. PartsSource partners with health systems and ISO organizations to raise the availability and quality of patient care. Responsible for ABM strategy development and execution for enterprise target accounts Create automation workflows and behavioral scores for target campaigns Implement digital campaigns specifically intended to both acquire new business as well as to upsell existing clients Day-to-day management of B2B digital campaigns, including email marketing, ABM automation, digital lead scoring, social media and CRM marketing Collaborate with sales on identification of target accounts and effectiveness of scoring Identify opportunities for improvement current lead scoring process Assist with the go-to-market strategy for B2B offerings specifically to reach target audiences Develop ad and emails copy and imagery recommendations based brand guidelines Develop and launch B2B lead generation campaigns Report on campaign performance Show less



Amotec Inc.

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Dec 2018 - Feb 2021

  Amotec Inc. is an executive search and staffing firm committed to Recruiting with Integrity. Headquartered in downtown Cleveland, Amotec provides services nationwide and offers a broad range of innovative talent acquisition and staffing resources.Lead all aspects of internal and external communications including website management, digital marketing, printedmaterials, strategy planning, budget management and event managementReviewed all print and digital materials to ensure company branding standards are metManaged one full-time direct report and seasonal marketing internsDrafted and schedule weekly blog post and daily social media posts to Facebook, Twitter, LinkedIn, and InstagramServed as point-of-contact for all press and community communicationsOversaw all marketing and advertising vendors and agencies to ensure cohesive branding and ROI trackingCrafted press releases, internal announcements, and award essaysProduced monthly analytic reports for all social media accounts, blog posts and website visitsWrote copy for ads, videos, and web pagesCreated and maintained an annual marketing budgetDeveloped and analyzed the effectiveness of new marketing materials with Amotec leadership and sales teamReported directly to Amotec President Show less

• Communications Coordinator

  • Nov 2017 - Nov 2018



Americhem Inc.

• United States
• Plastics Manufacturing
• 200 - 300 Employee

• Marketing Coordinator

  • Jun 2016 - Nov 2017

  Americhem is a global organization that delivers custom color and additive solutions for polymer products. As the Marketing Coordinator, I was responsible for positioning Americhem as an industry expert and ensuring consistent brand messaging through digital and print literature, event coordination and internal company development. Developed and presented Americhem U, an annual educational series for industry experts, in both webinar and in person formats. Wrote articles for internal and external newsletters Regularly updated company website to be consistent with company updates Assisted with annual color trends forecast including research, writing and creating and presenting forecast for customers and prospects Coordinated materials, personnel and company messaging goals for global tradeshows, conferences and other industry event Analyzed monthly social media reports and adjust strategies accordingly Updated Americhem’s social media outlets including LinkedIn, Twitter and Google+ Wrote and distributed press releases Monitored coverage in the trade media Designed brochures, newsletters, tech data sheets, white papers, infographics, case studies and other literature with Adobe InDesign, Illustrator and Photoshop. Maintained sales promotion items program, including purchasing, allocating to sales, shipping, etc. Show less



Ohio University

• United States
• Higher Education
• 700 & Above Employee

• Social Media Intern

  • Aug 2015 - Apr 2016

  Managed all social media for Alden Library including scheduling posts and creating visuals Created and execute social media contest on Instagram Assisted in promoting special events at the Library Collaborated on special promotions during Finals Week Wrote blog posts on a variety of Library events Analyzed social media analytics on a regular basis Managed all social media for Alden Library including scheduling posts and creating visuals Created and execute social media contest on Instagram Assisted in promoting special events at the Library Collaborated on special promotions during Finals Week Wrote blog posts on a variety of Library events Analyzed social media analytics on a regular basis



Delta Zeta Sorority

• United States
• Non-profit Organization Management
• 300 - 400 Employee

• Public Relations Chair

  • Jan 2014 - Jan 2016

  Received 2013-2014 award for Outstanding Public Relations Effort from Ohio University's Greek Life Office Managed and create content for Facebook, Twitter, Instagram and Tumblr social media accounts for the Omicrom Gamma Chapter of Delta Zeta Sorority at Ohio UniversityCreated new social media profiles such as our @OUDeltaZeta Instagram and TumblrCollaborated with our philanthropy chair to promote and execute service eventsIncreased awareness of Delta Zeta and our philanthropies among Ohio University students and staffKept up with all social media trends and implement new strategies as deemed necessary by the PR industry Show less

• Risk Manager

  • Nov 2013 - Nov 2014

  Received 2013-2014 Outstanding Risk Management Program from Ohio University's Greek Life OfficeWorked alongside the eight other members on the Delta Zeta Executive Board to address chapter problemsMonitored the multiple social media accounts of all 125 members Planned health and wellness events for all 125 membersCollaborated with social chairs to improve sorority eventsHandled any crisis that arise at sorority sponsored events

• Assitant Secretary

  • Dec 2012 - Dec 2013

  -Helped the current Secretary monitor and organize the attendance of all 125 members at various events throughout the year-Helped Philanthropy and Recruitment chairs with promoting member attendance at Delta Zeta events along with other sorority and fraternity philanthropy events.-Took minutes at all events that the Secretary was not present at.



Odyssey

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Campus Social Media Director

  • May 2015 - Nov 2015

  Managed the Facebook, Twitter and Instagram accounts for The Odyssey at Ohio University Created and share relevant content daily Garnered an average of 200,000+ monthly page views for Ohio University articles Provided story ideas and feedback to the editorial team Interacted with readers on social media platforms Recruited applicants for writer and sales positions Managed the Facebook, Twitter and Instagram accounts for The Odyssey at Ohio University Created and share relevant content daily Garnered an average of 200,000+ monthly page views for Ohio University articles Provided story ideas and feedback to the editorial team Interacted with readers on social media platforms Recruited applicants for writer and sales positions



Ohio University's Women's Panhellenic Association

• Athens, Ohio

• Executive Vice President

  • Dec 2014 - Nov 2015

  Performed the duties of the president in her absence Headed the Judiciary board and manage any infractions and their sanctions throughout the year Changed and update the bylaws and constitution Monitored each chapter's social media presence Provided written documentation and distribute to the chapters on areas of risk management Planned Bid Day to accommodate over 1,000 collegiate women Assisted in planning the annual scholarship banquet Performed the duties of the president in her absence Headed the Judiciary board and manage any infractions and their sanctions throughout the year Changed and update the bylaws and constitution Monitored each chapter's social media presence Provided written documentation and distribute to the chapters on areas of risk management Planned Bid Day to accommodate over 1,000 collegiate women Assisted in planning the annual scholarship banquet



Emerge Inc.

• United States
• Software Development
• 1 - 100 Employee

• Social Media and Content Specialist Intern

  • May 2015 - Jul 2015

  Managed day to day maintenance of client site: LorainCounty.com Created content for LCExplorer.com, an extension site from LorainCounty.com Developed and maintain social media presence for LC Explorer on Twitter, Facebook and Instagram Researched Lorain County events and programs Assisted in event promotion and management Created and monitor social media contests Managed day to day maintenance of client site: LorainCounty.com Created content for LCExplorer.com, an extension site from LorainCounty.com Developed and maintain social media presence for LC Explorer on Twitter, Facebook and Instagram Researched Lorain County events and programs Assisted in event promotion and management Created and monitor social media contests



ImPRessions

• Ohio University

• Account Executive

  • May 2014 - Jan 2015

  ImPRessions is a student-run PR firm based in Athens. It is the sister organization to the Hugh M. Culbertson chapter of the Public Relations Student Society of America (PRSSA) at Ohio University. Led all public relations efforts for my account, the Athens County Humane Society Managed communications between my client, my associates and the ImPRessions administration Oversaw all social media activity Planned fundraising events such as our ACHS Puppy Kissing Booth ImPRessions is a student-run PR firm based in Athens. It is the sister organization to the Hugh M. Culbertson chapter of the Public Relations Student Society of America (PRSSA) at Ohio University. Led all public relations efforts for my account, the Athens County Humane Society Managed communications between my client, my associates and the ImPRessions administration Oversaw all social media activity Planned fundraising events such as our ACHS Puppy Kissing Booth



SEO Inc

• United States
• Advertising Services
• 500 - 600 Employee

• Social Media and Copywriting Intern

  • Jun 2014 - Aug 2014

  Search Engine Optimization Inc. has been a leading internet marketing firm for over 17 years. Located in Carlsbad, California, SEO Inc. specializes in SEO, PPC, web development and social media. Wrote blog posts for seoinc.com website. One of which was picked up by marketingland.com Wrote whitepapers on a variety of industry topics Monitored SEO Inc. social media accounts Managed SEO Inc's Pinterest and Instagram. Grew Pinterest followers by 26% with the creation of new boards Found redirect links for one client's 404 error pages Show less



GoBus ImPRessions Account

• Ohio University

• Account Associate

  • Aug 2013 - Apr 2014

  Work with a PR team to plan, promote and execute events and promotions for GoBus at Ohio University. Job include creating social media calendars, campus-wide events and social media contest. Work with a PR team to plan, promote and execute events and promotions for GoBus at Ohio University. Job include creating social media calendars, campus-wide events and social media contest.



St. Jude at Ohio University

• Ohio University

• Production Chair

  • Apr 2013 - Mar 2014

  Help plan, promote and execute the St. Jude's fundraising event, "Up Til Dawn," at Ohio University. Tasks include running the organizations Twitter account @OhioUTD, recruiting and training team captains and presenting to student organizations on campus. Help plan, promote and execute the St. Jude's fundraising event, "Up Til Dawn," at Ohio University. Tasks include running the organizations Twitter account @OhioUTD, recruiting and training team captains and presenting to student organizations on campus.



Flowerama

• Parma, Ohio

• Salesperson

  • Mar 2011 - Jan 2014

  -Made and sold flower arrangements -Promoted specials and events throughout the year -Learned strong customer relations skills including phone skills -Took and processed online and telephone orders -Worked busy holidays including, Christmas Eve and Mother’s Day -Assisted customers with complex or unique order requests -Learned time management skills in high-stress environments -Assisted customers in ordering at emotional times such as funerals -Made and sold flower arrangements -Promoted specials and events throughout the year -Learned strong customer relations skills including phone skills -Took and processed online and telephone orders -Worked busy holidays including, Christmas Eve and Mother’s Day -Assisted customers with complex or unique order requests -Learned time management skills in high-stress environments -Assisted customers in ordering at emotional times such as funerals