Brianna R.
Digital Communications Coordinator at ACLU of Texas- Claim this Profile
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Bio
Credentials
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Certificate Member
Sigma Lambda Gamma National Sorority, Inc.Apr, 2018- Nov, 2024
Experience
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ACLU of Texas
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Digital Communications Coordinator
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Jan 2023 - Present
Develops and supports digital strategies with goals that include mobilizing volunteers, coordinating public education, outreach, and more. Collaborates and creates new content for advocacy initiatives. Participates in infrastructure building for new processes that maximize quality outputs from all digital platforms. Develops and supports digital strategies with goals that include mobilizing volunteers, coordinating public education, outreach, and more. Collaborates and creates new content for advocacy initiatives. Participates in infrastructure building for new processes that maximize quality outputs from all digital platforms.
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Texans Care for Children
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United States
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Public Policy Offices
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1 - 100 Employee
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Communications Associate for Analytics and Engagement
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Jan 2022 - Dec 2022
Spearheaded digital campaigns for various projects, including social marketing for the 2022 Founder's Award Luncheon. This included graphic creation, maintaining reporter relationships, press releases. Established the organization's first analytics review process. Reviewed and tracked progress for various online platforms each month. Intensive training with digital ad consulting firm - focus on buying ads using geolocation services, interests and demographic information + crafting target audiences. Key Accomplishments: Increased engagement on all platforms, including an almost 2000% organic engagement increase on LinkedIn, within the first six months of employment. Partnered with brands like Scholastic Inc. to create content highlighting both organizations. Pushed to ensure accessibility on all platforms, leading to usage of captions, image descriptions and more on all materials that are placed on digital platforms. Show less
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Texas Institute for Excellence in Mental Health
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United States
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Research Services
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1 - 100 Employee
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Public Affairs Representative
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Jul 2020 - Jan 2022
Managed communications for the Institute as well as two other teams within the organization, the South Southwest Mental Health Technology Transfer Center and Texas System of Care. Cultivated media strategies and creative solutions for multiple conferences and events as well as develop materials for 7 social media accounts belonging to the different grants. Edited videos and website content. Supplied several community centers and nonprofits related to each grant with marketing assistance. Key Accomplishments: Project lead for the Children’s Mental Health Awareness Day campaign in Texas. Lead a committee of 30+ members from different organizations including Texas HHSC, Children Living Well and Dell Children’s. Managed site development, invited and corresponded with speakers (including a Tik Tok account with over 100k followers), introduced new ideas for diverse and inclusive activities and presence, and launched after 5 months of planning. Show less
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Texas House of Representatives
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United States
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Legislative Offices
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700 & Above Employee
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Digital Communications Manager for State Representative Donna Howard (District 48)
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Sep 2019 - Mar 2020
Developed and implemented communications/digital marketing strategies for Representative as well as internal communications plans for the office, including workshops with staffers. Researched legislation extensively to be able to break down legal and political jargon for public in easy-to-understand mediums like infographics or videos optimized for social media channels. Boosted engagement with constituents and followers by implementing social media and e-mailing campaigns and compiling data reports measuring the success of each campaign. Secured interviews with media outlets in Central Texas for Representative. Show less
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Communications Intern for State Representative Alex Dominguez (District 37)
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Jun 2019 - Sep 2019
Formulated media and communication plans positioned to demonstrate Rep. Dominguez’s community engagement and political stances, heavily utilizing social media platforms and analytics. Authored press releases and compiled notes and information for outbound newsletters updating constituents, media contacts and Rep. Dominguez's House colleagues. Assisted in researching information for bills authored by Rep. Dominguez.
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Texas Democratic Party
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Political Organizations
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1 - 100 Employee
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Intern
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Jul 2019 - Aug 2019
Analyzed and systematized financial data from campaign reports for local, state and federal candidates. Corresponded with media by fact checking, verifying press release information and working with Communications Director daily. Maximized revenue from Party contributors by utilizing persuasive communication skills during phone banks. Analyzed and systematized financial data from campaign reports for local, state and federal candidates. Corresponded with media by fact checking, verifying press release information and working with Communications Director daily. Maximized revenue from Party contributors by utilizing persuasive communication skills during phone banks.
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KEYE-TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Intern
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Sep 2018 - Nov 2018
Shadowed reporters and did intensive note taking to recreate the articles in my own voice. Reviewed, consolidated and verified data from live 2018 midterm elections allowing easy access for staff. Succeeded at shooting and editing enough stand-ups and mock live shots to create a demo reel, learning new editing techniques on Adobe Premiere Pro CC and FinalCut. Advocated for community and solutions-oriented journalism by pitching and supporting stories centering underserved and marginalized communities. Show less
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Texas Student Television
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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General Assignment Reporter
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Sep 2016 - Aug 2018
Produced original multimedia content for news shows aired on Texas Student Television - the country's only FCC-licensed, student-run broadcast station. Duties included writing articles, editing on Adobe Premiere Pro CC, and shooting video with cameras like Canon Vixia and Canon XF100. Produced original multimedia content for news shows aired on Texas Student Television - the country's only FCC-licensed, student-run broadcast station. Duties included writing articles, editing on Adobe Premiere Pro CC, and shooting video with cameras like Canon Vixia and Canon XF100.
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CBS News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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News Intern
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Jun 2018 - Jul 2018
Assisted in the production of packages, interviews and live shots between London and other CBS bureaus including the NY location. These were used for the following CBS platforms: CBS This Morning, CBS Evening News, CBSN and Newspath. Used social media and the wire services to track ongoing and break new stories. Transcribed interviews to help with Closed Captioning and editing, leading to basic knowledge of Avid. Assisted in the production of packages, interviews and live shots between London and other CBS bureaus including the NY location. These were used for the following CBS platforms: CBS This Morning, CBS Evening News, CBSN and Newspath. Used social media and the wire services to track ongoing and break new stories. Transcribed interviews to help with Closed Captioning and editing, leading to basic knowledge of Avid.
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Education
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2016 - 2020
The University of Texas at Austin
Bachelor of Journalism, Government Minor -
2012 - 2016
G.W. Carver Magnet High School
Community
