Martha Lucía Chávez Cárdenas
Ecommerce Graphic Designer at PRO BAGS PERU S.A.C.- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Enterprise Design Thinking Practitioner
IBMJul, 2022- Nov, 2024 -
Personal Shopper
Centro de Altos Estudios de la Moda - CEAMMay, 2022- Nov, 2024 -
Programa Especializado - Analista de Marketing
APEMMar, 2021- Nov, 2024 -
Fundamentos de Marketing Digital
Google ActívateFeb, 2021- Nov, 2024 -
Lettering
Elliot TupacJan, 2015- Nov, 2024 -
Advanced English
International House LondonJan, 2011- Nov, 2024 -
First Certificate in English
University of CambridgeJan, 2010- Nov, 2024
Experience
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PRO BAGS PERU S.A.C.
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Peru
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Wholesale Import and Export
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1 - 100 Employee
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Ecommerce Graphic Designer
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Jul 2022 - Present
My responsibilities in this position include: - Research, conceptualization and creation of Marketing and Sales campaigns (creation of logos, visual identities and graphic lines that could be applied in-store and digitally) - Design and implementation of email marketing campaigns in Woowup - Content Management in VTEX (banners, sliders, products, stock, prices) - Design of paid media (carousel ads and traffic ads) - OOH media - E-commerce photo edition My responsibilities in this position include: - Research, conceptualization and creation of Marketing and Sales campaigns (creation of logos, visual identities and graphic lines that could be applied in-store and digitally) - Design and implementation of email marketing campaigns in Woowup - Content Management in VTEX (banners, sliders, products, stock, prices) - Design of paid media (carousel ads and traffic ads) - OOH media - E-commerce photo edition
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Topitop
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Peru
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Apparel & Fashion
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400 - 500 Employee
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Graphic Web Designer
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Jun 2021 - Jun 2022
Responsible for the web design and paid media. My main duties were: - Research, conceptualization and creation of online sales campaigns, including the creation of logos and graphic lines that could be applied to multiple digital formats - Email and paid media design for each campaign - Redesign of the brand's website considering overall user experience, visual identity and visual hierarchy - Creation of landing pages for new product collections, special campaigns and live streamings - Supporting the Marketing department Show less
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MBC Intercorp
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Peru
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Retail
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1 - 100 Employee
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Community Manager / Graphic Designer
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Mar 2021 - Jun 2021
I was in charge of the community management and graphic design for the brand's Social Media platforms. My responsibilities included: - Designing posts for BeSifrah's Instagram and Facebook profiles, keeping in mind engagement rates, interaction with followers and brand awareness - Research of popular trends and topics that could be applied to the brand's stories with the purpose of increasing interaction, website traffic and conversion rates - Monthly Data Analysis and report presentation, including actions that could be taken in the future to improve the numbers and achieve Markenting objectives Show less
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Oechsle
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Peru
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Retail
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700 & Above Employee
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Freelance Photo Editor
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Jul 2019 - Apr 2020
E-commerce Photo Editor. I worked with product and model photographs. My main duties were: - Balancing color, saturation, tone and lights on each photo, making products look as close to reality as possible - Removing blemishes and smoothing skin texture on model photographs - Giving every photo an even background color - Exporting pictures in bulk following guidelines E-commerce Photo Editor. I worked with product and model photographs. My main duties were: - Balancing color, saturation, tone and lights on each photo, making products look as close to reality as possible - Removing blemishes and smoothing skin texture on model photographs - Giving every photo an even background color - Exporting pictures in bulk following guidelines
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Yanbal
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Personal Care Product Manufacturing
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700 & Above Employee
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Graphic Designer
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Mar 2018 - Jan 2019
Corporate Communications Graphic Designer, working with a team of designers and copywriters. My duties included: - Working alongside copywriters developing print and digital media following the brand's identity and guidelines. - Creation of display counters and gondolas for new products and collections - Conceptualization and design for corporate events, meetings and workshops, including the creation of activities, games and necessary material for the attendees - Design of printed and digital material for Human Resources and General Management Show less
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IASACORP INTERNATIONAL
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Retail
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100 - 200 Employee
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Graphic Designer
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Dec 2015 - Oct 2017
Graphic Designer for the Marketing and E-commerce departments. I was in charge of the creation of digital and printed material for both of the company's brands: DoIt! and D!MakeUp. My responsibilities were: - Photography and photo editing for E-commerce - Photography and photo editing for Social Media - Social Media design and management - Conceptualization and design behind Marketing and Online Sales campaigns - Creation of emails, landing pages, paid ads and in-store advertising - Research of new design and fashion trends - Packaging design for new makeup and jewelry collections with creative freedom and following guidelines. - Visual merchandising (window display, POP material) - Corporate communications design Show less
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Walt Disney World
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United States
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Entertainment Providers
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700 & Above Employee
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Quick Service Food & Beverage
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Nov 2011 - Feb 2012
College Program. I was assigned to the stands in Disney's Theme Park Magic Kingdom. This experience allowed me to practice and perfect the English language. My responsibilities were: - Customer service - Stock replenishment - Problem solving - Helping customers with directions, suggestions and other required information - Keeping the stand and surrounding areas clean and organized College Program. I was assigned to the stands in Disney's Theme Park Magic Kingdom. This experience allowed me to practice and perfect the English language. My responsibilities were: - Customer service - Stock replenishment - Problem solving - Helping customers with directions, suggestions and other required information - Keeping the stand and surrounding areas clean and organized
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Education
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2022 - 2022
Universidad Adolfo Ibáñez
Diplomatura, Design Thinking & Branding -
2022 - 2022
Repensar Educativo
Product Design / UX/UI -
2010 - 2014
Universidad San Ignacio de Loyola
Bachelor’s Degree, Arts & Graphic Design
Community
