Senior Digital Media Executive

• Dec 2022 - Present

Digital Media Executive

• May 2022 - Nov 2022

Proposing and implementing media plans for Samsung's marketing activities across their different divisions (mobile devices, home appliances, AV, Ecommerce) Working with different ad serving platforms- Search: Google Ads, Bing Ads, Amazon- Social: Facebook, Linkedin, Pinterest, Snapchat, Tiktok, Twitter, Reddit- Display & Youtube ad.

Activation Executive

• Oct 2021 - Apr 2022

Operated and optimised cross-channel advertising campaigns including (paid social, paid search, Youtube & display campaigns) for clients in different sectors. Provided data-based recommendations to troubleshoot and improve the performance of the activities. Client portfolios: Estee Lauder, Citrix, Australian Turf Club, NSW Government. . Paid search: - Developed and implemented SEM campaign builds including keywords, ad copies, site links, etc using Ad Editor. - Monitored pacing and troubleshot errors in campaigns on a daily basis to ensure a smooth flight. - Reported and analysed campaign performance to provide actionable recommendations using Google Data Studio and SA 360. . Paid Social: - Experienced in setting up and managing multiple campaigns (traffic, awareness, conversions, lead generation, catalog sales, dynamic ads, etc) on different social channels including Facebook, Tiktok, Snapchat, Pinterest, and LinkedIn. - Developed A/B test for different elements (audience groups, creatives, budget allocation) to figure out best practices for clients. . Youtube & Display: - Experienced in setting up and managing Youtube Trueview and Display campaigns using DV360 Enhanced professional skills. . Developed mental toughness to handle multiple strict deadlines. . Developed greater attention to detail to eliminate errors and ensure smooth execution. . Developed a stronger time management skill to boost efficiency while maintaining a reasonable work-life balance. . Strengthened interpersonal skills to be proactive, and responsive while collaborating with client-facing teams to manage clients’ requirements. . Acquired a greater sense of ownership while working closely with other team members on the same projects and training other juniors. Show less

Digital Account Executive

• Apr 2021 - Oct 2021

Operated and optimised multiple paid social media and paid search campaigns for different clients in different industries. Provided data-driven solutions to achieve the business goals of clients. Client portfolios: Decathlon, Lounge Lovers, Vitable, Sesion Tequila. . Paid search: - Created keywords and bidding strategy for Google Search, Shopping, Display campaigns which spend over $150,000/month. - Reported and analysed campaign performance (keywords, ad formats, ad text) to provide actionable recommendations. - Implemented Google Data Studio, Supermetrics to extract, consolidate, visualise data across platforms to develop interactive and insightful dashboards. - Experienced in Google Analytics to analyse traffic sources, campaign performance and users’ behaviours. . Paid Social - Experienced in setting up and managing multiple campaigns (traffic, awareness, conversions, lead generation, catalog sales, etc) on different social channels including Facebook, Tiktok, Snapchat, Pinterest, and LinkedIn. - A/B testing different elements (audience groups, creatives, content) to provide optimal solutions. Show less

Digital Marketing Specialist

• Nov 2019 - Apr 2021

Supported in developing and implementing new digital marketing strategies for the company across multiple channels (Social Media, SEM, EDM campaigns, CRM). Improved the company's social media presence. • Social Media: Facebook - Managed Facebook Fanpage. - Liaised with Education Consulting team to promote training sessions. - Designed basic materials for Facebook posts (image, short video, carousel, canvas). LinkedIn - Liaised with Product Managers, Product Partners to develop social media content strategies to promote products/solutions, and other company activities. Youtube& Instagram: - Daily update and monitor. • SEM: - Conducted keyword research to develop search campaign plans for key products. - Monitored, analyzed and optimized the performance of Google Search campaigns. • EDM campaigns & CRM - Liaised with direct supervisor to manage, update, transfer customer database from the internal CRM system to Mailchimp. - Created automation email campaigns, developed landing pages, opt-in forms. Show less

Marketing Assistant Internship

• Apr 2019 - Aug 2019

Developed and implemented a new digital marketing strategy for the company throughout multiple channels (Social Media, SEM, EDM campaigns, partnership marketing). Managed and improved website performance. Supported in offline marketing activities. • Social Media (Organic): Facebook - Managed fan page in terms of content, visuals, and interaction with customers. - Increased the number of Page likes of https://www.facebook.com/AdactinGroup/- (a 6-year-old page) organically from 250 to 334 within 4 months. - Increased the average number of organic post reach in comparison with the previous period (697 vs 172) - Earned 3,000-4,000 organic reach per post in avg. The best performance post acquired up to 10K organic reach with 136 post clicks. LinkedIn - Created content and visual materials to promote company activities: training courses, recruitment posts, professional blogs, corporate events, etc - Increased page views from 1,000 to 1,600 ; Impressions from 6,250 to 15,000 within 1 month (From Apr to May). • SEM: - Created and monitored Google Search Advertising campaign in 1 month (July-Aug) acquired 270 clicks, Avg CPC: AUD 2.5 (For IT service/training keywords) • EDM campaigns: - Managed customer database, tailored marketing emails sent to different customer segments • Partnership marketing: - Utilized digital marketing management platforms developed by product partners (Eg: Atlassian) • Website management: - Liaised closely with outsourcing SEO, Web Dev companies in order to improve SEO performance (Web ranking, user experience, content, etc) • Supported other offline marketing activities: - Prepared paperwork, logistics for workshop, exhibitions, award nominations. Show less

Project Intern

• Oct 2018 - Feb 2019

Acquired fundamental skill set in Market Research and updated new knowledge, tactics in Digital Marketing. Project 1: •Developed an market analysis report on Australian Confectionery Industry and Australian Organic Packaged Food Industry, including: - Market overview - Consumer behaviour - Competitors analysis - Market access requirements • Developed two reflective blogs based on key findings of the market research report: - Sugar Confectionery Industry: Is There Any Hope For New Entrants? - ‘Simple Is Best’ The Secret Of Sustainable Success Project 2: • Developed a digital marketing strategy for Export Connect, including: - Reviewed and analysed current digital marketing practices of Export Connect on various social media platforms such as Linked In, Facebook, Instagram and website performance. - Researched for the best digital marketing practices within B2B sector and best implements of competitors. - Gave recommendations to improving digital marketing performance in terms of: expanding customer database via LinkedIn, increasing engagement rate on social media, increasing quality website traffics and improving user interface/user experience. - Developed a detailed action plan with specific KPIs, timeline for each key objective. Show less

Digital Media Executive

• Jun 2017 - Jan 2018

• Attained practical knowledge related to: - Digital Advertising, Social Media Platforms. - Performance metrics, Tracking tools. - Concepts of programmatic, DSP. • Specialised in Facebook Ad and Google Adwords: - Set up, monitored and optimized multiple advertising campaigns on Facebook and Google Adwords for many brands in various industries (FMCG, Consumer Electronics, Hi-Tech, Finance, Pharmaceutical), such as, Tuong An Cooking Oil, Three Lady Cooks, Lif, Pepperidge Farm, Vivo, Manulife, Home Credit and Soya-ng, etc. - Achieved 100% planned KPI or higher, saved the cost to achieve the best profit margin for the company. • Involved directly in planning process: - Estimated and offered the most competitive prices for each buying types (impressions, likes, clicks, engagements, views, etc on Facebook and Google Adwords). - Collected data and analyzed consumer behaviours by using Keywords Planner, Consumer Barometer • Supported other processes: - Acted as an intermediator between clients and external publishers to book PR articles. - Collaborated with other teams (Account, Creative, Content, Finance) to offer and deliver the best outcome to clients. Show less

Social Media Executive

• May 2017 - Jun 2017

• Managed multiple fanpages of brands, such as Sony Alpha Vietnam, Vinhomes Metropolis, Maggi, Calcheese, etc. • Set up, monitored and prepared reports for Facebook ad campaigns. • Proposed lists of influencers, KOLs which are suitable for specific brands' messages. • Managed multiple fanpages of brands, such as Sony Alpha Vietnam, Vinhomes Metropolis, Maggi, Calcheese, etc. • Set up, monitored and prepared reports for Facebook ad campaigns. • Proposed lists of influencers, KOLs which are suitable for specific brands' messages.

Marketing Fresher

• Dec 2016 - May 2017

• Managed Google Adwords advertising account for a number of MMORPG/SLG games: 'Cửu Âm Chân Kinh'/'Age of Wushu', Ngọa Long /'Three Kingdoms', Thiện Nữ Ưu Hồn'/'A Chinese Ghost Story'. • Set up advertising campaigns (SEM,GDN, UAC), optimized CPA to acquire more profitable quality installs. • Attained foundation understanding about generating profit in Gaming Industry. • Got familiar with the process of business data analytics. • Enhanced teamwork, communication skills. Show less

Integrated Communication plan & Activation Intern

• Nov 2016 - Dec 2016

• Wrote and updated bulletins for internal website. • Executed events among staff. • Wrote and updated bulletins for internal website. • Executed events among staff.

Member of Public Relations and Communications Department

• Mar 2013 - Jul 2016

• Administrated fanpage: https://www.facebook.com/IBC.BUH/ • Supported in holding events. • Administrated fanpage: https://www.facebook.com/IBC.BUH/ • Supported in holding events.

Digital Media Intern

• Dec 2015 - Apr 2016

• Developed content and set up ads on Facebook and Google Adwords. • Kept track and developed reports for advertising campaigns by using Facebook Ad Manager and Google Analytics. • Conducted research and developed a reference list of recent successful digital advertising campaigns of competitors. • Developed content and set up ads on Facebook and Google Adwords. • Kept track and developed reports for advertising campaigns by using Facebook Ad Manager and Google Analytics. • Conducted research and developed a reference list of recent successful digital advertising campaigns of competitors.

Content Development Intern

• Jul 2015 - Oct 2015

• Developed content and templates of soft-skill online training sessions at: http://www.kynangchuyennghiep.vn/ • Supported Marketing-Sales team in optimizing effectiveness of the website: http://www.internship.edu.vn/ and its FB fanpage • Was the main coordinator in Career Guide Seminar for freshmen at HCMUT. • Developed content and templates of soft-skill online training sessions at: http://www.kynangchuyennghiep.vn/ • Supported Marketing-Sales team in optimizing effectiveness of the website: http://www.internship.edu.vn/ and its FB fanpage • Was the main coordinator in Career Guide Seminar for freshmen at HCMUT.