Toni Ferrari

Member at Women of the Vine & Spirits
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Credentials

  • Certified, Personal Trainer
    (ISSA) International Sports Sciences Association

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Member
      • Aug 2022 - Present

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Regional Manager, Great Lakes - IL, MO,
      • May 2022 - Present

      Regional/Area Manager responsible for the following states: IL, MO Regional Account Manager leads Disaronno’s retail initiatives through coordinating regional call points, division sales, marketing functions, and the wholesaler network. This position ascertains the Disaronno opportunities with his/her regional call points and takes responsibility for collaborating with corporate and/or divisional marketing and sales functions to exploit these opportunities. Regional/Area Manager responsible for the following states: IL, MO Regional Account Manager leads Disaronno’s retail initiatives through coordinating regional call points, division sales, marketing functions, and the wholesaler network. This position ascertains the Disaronno opportunities with his/her regional call points and takes responsibility for collaborating with corporate and/or divisional marketing and sales functions to exploit these opportunities.

    • United Kingdom
    • Wine & Spirits
    • 1 - 100 Employee
    • Key Account Manager
      • Jul 2021 - May 2022

      Building brand engagement with the trade in both off premise channels within the the enitre state of IL and Detroit MI. Accomplished by executing monthly KPI goals for off premise accounts as set forth by Regional Sales manager. Responsible for driving consumer engagement, brand awareness, and visibility in top accounts. Assisting in executing any marketing initiatives & programs within key footprint metro cities for new brand launches. Building brand engagement with the trade in both off premise channels within the the enitre state of IL and Detroit MI. Accomplished by executing monthly KPI goals for off premise accounts as set forth by Regional Sales manager. Responsible for driving consumer engagement, brand awareness, and visibility in top accounts. Assisting in executing any marketing initiatives & programs within key footprint metro cities for new brand launches.

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • On Premise Area Manager for IL
      • Jul 2018 - Jan 2021

      Specializes in superior brands from around the world that drive innovation within their category. Manager on the supplier side of a top global spirit company working with distributors; Set up sales strategies educational training to market the portfolio accurately; Researched competitors and market trends to established more competitive deals and coordinated sales to push portfolio; Organized/Designed POS general sales meetings; Reported weekly from the VIP/IDIG program for depletion and sales, taking the company from around 10,000 cases in sales to five times that number; Created and oversaw events showcasing brands at stand-alone events, in participation with liquor establishments, or Chicagoland events; Managed an A&P budget for all brands of $20,000 plus. Show less

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • Sep 2016 - May 2018

      American Liberty Division Make regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided. Demonstrate consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items and the expansion of business. Exhibit discipline and resourcefulness to meet/exceed assigned monthly quotas and placement objectives. Participate in sales meetings, on-site training to remain educated in company policy and industry trends/developments. Research, organize and present sales reports/quota attainment results as required by District Manager in team or division meeting environment. Review customers' credit status, collect monies owed for product and partner with Customer Assistance Department on a weekly basis to ensure accounts remain in good standing. Assist customers with inventory management responsibilities (product availability/new product placement and rotation of stock). Merchandise off-sale/retail accounts and reset shelf space, cold box and build displays to correspond with supplier promotions and incentive programs. Perform one wine tasting per week at an account on your team. Customer service will be a top priority. Present self with integrity, professionalism and commitment to Southern Glazer's Wine & Spirits salesperson responsibilities and policies. Work flexible hours which include early morning, evenings, and/or weekends. Additional hours required during the peak season of October, November and December. Perform other work related duties and special projects as assigned. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Marketing Associate
      • 2015 - Jul 2016

      • Coordinated with the midnight marketing manager to ensure that bars in the area featured Jack Daniels liquor products. • Collaborated with liquor representatives on a weekly basis to execute in-house promotional initiatives. • Played a key role in fostering collaboration and creating initiatives during weekly sales and promotions meetings with the President and executive management members. • Served as a VIP judge for A-List Startenders Chicago’s Modern Bartending School. • Coordinated with the midnight marketing manager to ensure that bars in the area featured Jack Daniels liquor products. • Collaborated with liquor representatives on a weekly basis to execute in-house promotional initiatives. • Played a key role in fostering collaboration and creating initiatives during weekly sales and promotions meetings with the President and executive management members. • Served as a VIP judge for A-List Startenders Chicago’s Modern Bartending School.

    • Owner
      • 2008 - Jul 2016

      • Founded and operated a personal training business, Ferrari Fitness LLC. • Structured a sales strategy to generate revenue for fitness session segments. • Founded and operated a personal training business, Ferrari Fitness LLC. • Structured a sales strategy to generate revenue for fitness session segments.

    • Lead Bartender
      • 2008 - Jul 2016

      • Organized meetings with the manager to review promotional liquor opportunities, analyze revenue and profit margins, create marketing strategies, restructure the menu, and design specialty drinks. • Oversaw a team of bartenders as well as a security staff spanning three floors. • Maintained payouts, banking, deposits, and inventory management. • Enhanced daily sales by administering efficient and quality customer service. • Administered training to bartenders in upselling food orders and specialty drinks. Show less

    • Executive Assistant & Territory Sales Associate
      • 2009 - 2015

      • Maintained a client base, managing a territory encompassing Melrose Park. • Professionally developed new sales associates. • Maintained a client base, managing a territory encompassing Melrose Park. • Professionally developed new sales associates.

Education

  • Arizona State University
    Bachelor's degree, Drama and Dramatics/Theatre Arts, General
    1992 - 1996

Community

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