Lauren B. Myers
Coordinator, Sponsorship & Marketing at NICE CROWD- Claim this Profile
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Bio
Experience
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NICE CROWD
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United States
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Entertainment Providers
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1 - 100 Employee
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Coordinator, Sponsorship & Marketing
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Oct 2023 - Present
Burbank, California, United States
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Coordinator, Sponsorships & Activations
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Apr 2023 - Oct 2023
Burbank, California, United States
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Look Back Give Back Foundation, Inc.
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United States
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Non-profit Organizations
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Vice President
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Aug 2020 - Present
Florida, United States
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Bully Pulpit International
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive, Digital Advertising & Strategic Communications
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May 2022 - Mar 2023
Washington DC-Baltimore Area Clients: Aon Insurance, Bridgewater Associates, SHRM, OneTen Org, NFL, Dalio Philanthropies, etc. - Provided strategic counsel to enhance brand communications & develop extensive campaigns across 9 corporate & political clients - Collaborated with paid media and creative teams to produce content, test messages, and ensure branding consistency among clients - Evaluated and interpreted qualitative and quantitative data to enhance social content strategy for political candidate(s) -… Show more Clients: Aon Insurance, Bridgewater Associates, SHRM, OneTen Org, NFL, Dalio Philanthropies, etc. - Provided strategic counsel to enhance brand communications & develop extensive campaigns across 9 corporate & political clients - Collaborated with paid media and creative teams to produce content, test messages, and ensure branding consistency among clients - Evaluated and interpreted qualitative and quantitative data to enhance social content strategy for political candidate(s) - Prepared bi-weekly, monthly, and quarterly portfolio reviews on ads and social performance to clients using Google Analytics, Meltwater, and in-platform tools - Managed calendars, scheduling meetings, and preparing + distributing pre and post-meeting minutes to clients and internal teams
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Client Services Fellow, Digital Advertising
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Mar 2022 - May 2022
Washington, District of Columbia, United States
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Martha's Vineyard African American Film Festival
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United States
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Entertainment Providers
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1 - 100 Employee
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Social & Culture Lead
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Aug 2019 - Sep 2022
Martha's Vineyard, Massachusetts - Managed the social and digital plan creation & focused on brand values, product, and storytelling in line with brand strategy - Maximized public visibility of the brand through social media strategy resulting in a 72% increase in account following and 49.7% in post interactions [via Instagram], surpassing the initial 10K target - Planned, invited, and hosted 63 Sony Pictures, Lionsgate, Paramount, Meta, and Ebony Mag. senior-level industry executives along with selected filmmakers in… Show more - Managed the social and digital plan creation & focused on brand values, product, and storytelling in line with brand strategy - Maximized public visibility of the brand through social media strategy resulting in a 72% increase in account following and 49.7% in post interactions [via Instagram], surpassing the initial 10K target - Planned, invited, and hosted 63 Sony Pictures, Lionsgate, Paramount, Meta, and Ebony Mag. senior-level industry executives along with selected filmmakers in partnership with Armand De Brignac brand - Developed 50+ concepts, graphic designs, and video content for festival and sponsors to include Amazon Prime Video, Hallmark, Ciroc, General Motors, and others to share across social media channels [using Canva and Adobe editing software] - Cultivated attendee participation by improving voting process efficiency 64% by introducing new software and deploying Google applications Show less
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NICE CROWD
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United States
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Entertainment Providers
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1 - 100 Employee
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PR & Media Coordinator
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Apr 2022 - Jul 2022
Miami, Florida, United States - Spearheaded talent check-in for the opening night red carpet, directing a team of 5 to escort over 60+ talent and ensure timely arrival to interview posts - Introduced & maintained master press conference schedule and format, coordinating a total of 18 film sessions with 62 outlets and 57 talent over a 5-day period - Created and managed internal and external lists of media, agency, and network contacts to include Disney+, Warner Bros. Discovery, Netflix, Deadline, Essence, Getty Images,… Show more - Spearheaded talent check-in for the opening night red carpet, directing a team of 5 to escort over 60+ talent and ensure timely arrival to interview posts - Introduced & maintained master press conference schedule and format, coordinating a total of 18 film sessions with 62 outlets and 57 talent over a 5-day period - Created and managed internal and external lists of media, agency, and network contacts to include Disney+, Warner Bros. Discovery, Netflix, Deadline, Essence, Getty Images, Rolling Out, and Variety - Compiled, tracked, and distributed press kits, 2 releases, and 4 media alerts - Trained and supervised 2 media volunteers to assist in the transportation of talent and media room preparation Show less
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USA Football
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United States
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Spectator Sports
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100 - 200 Employee
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Strategic Operations & Partnerships Intern
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Sep 2021 - Dec 2021
Indianapolis, Indiana - Pitched 2 corporate partnerships and created marketing campaigns to further the mission of USAFB - Coordinated 20+ grant awards with partners Riddell, BSN Sports, and the NFL. - Advanced the grants team with day-to-day grant partner activation deliverables for specific programs and campaigns - Researched potential applicants, partners, competing organizations, and industry trends - Analyzed, verified, and updated 200+ lines of data into USAFB internal databases
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Summer Institute for the Gifted (SIG)
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United States
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Education Administration Programs
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1 - 100 Employee
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UCLA Teaching Fellow
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Jun 2019 - Jul 2019
- Co-Led 189 students between the ages of 9-17 as they developed interpersonal skills and individual responsibility. - Promoted and sustained organic leadership by maintaining positive peer-leader relationships and supporting the goals of the residents.
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NAACP
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Civic and Social Organizations
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300 - 400 Employee
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Communications Assistant
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Jul 2018 - Jul 2018
San Antonio, Texas Area - Worked directly under the Vice President of Communications for the NAACP for the 109th Annual Convention. - Assisted with creating press releases, and office duties - Programmed and logged over 75+ events to the NAACP mobile app, which notified and set reminders for the convention's attendees.
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Education
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Howard University
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication