Experience

Jaspal Group

• Thailand
• Retail Apparel and Fashion
• 200 - 300 Employee

• Marketing Communications Department Manager

  • Jan 2022 - Present

  - Creating marketing campaigns advertising and communications strategy for all collection launching- Collaborate and create content with influencers to create the appropriate content to for the marketing campaign- Conduct all the fashion shootings of Jaspal brand- Generating, engaging content to support content-driven integrated strategy- Trends research across men’s and women’s product content those suit Jaspal brand- Responsible for media plan, editorial calendar and external communications- Social media and digital advertising tactics- Strategizing and implementing campaigns leveraging both traditional and digital Show less

• Marketing Communications Section Manager

  • Sep 2020 - Present

• Digital Marketing Manager

  • Sep 2018 - Aug 2020

  - Managing online communication plan through social media content & creation & online activation campaign- Responsible on all the fashion shootings of Jaspal brand - Translating marketing objectives into clear content strategies- Lead and direct the team in the production of all marketing collaterals- Managing advertising and media agencies under planned timeline to achieve marketing objectives- Managing online PR through social media, influencer, and other online PR websites

• Assistant Marketing Manager

  • Dec 2016 - Aug 2018

  - Managing and developing marketing strategy, promotional campaign, and PR activity for Jaspal brand- Creating marketing campaigns with sales activities on both digital and traditional media channels- Overseeing the marketing budget- Monitor and report on effectiveness of marketing communications- Achievemment project: Karl Lagerfeld for Jaspal



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Social Planner (Freelance)

  • Jul 2016 - Oct 2016

  - Develop digital communication strategy for online campaign, Always-On platform, IMC, and media optimization - Research and analyze project performance, industry/ business issues - Synthesize findings into insights - Suggest the ideas of how to make clients’ campaigns to be more effective within the given budget - Develop digital communication strategy for online campaign, Always-On platform, IMC, and media optimization - Research and analyze project performance, industry/ business issues - Synthesize findings into insights - Suggest the ideas of how to make clients’ campaigns to be more effective within the given budget



Pacifica Elements Co., Ltd.

• Bangkok Metropolitan Area, Thailand

• Assistant Marketing & PR Manager

  • Aug 2013 - Jun 2016

  - Developing marketing, communications, and media plans for all brands under company portfolio - Current brands in portfolio: Coach, Camper, Coccinelle, Kenneth Cole, Keds, Sperry, Alberta Ferretti, Philosophy, Joe’s Jeans, and Shanghai Tang - Analyzing brand performance, competitor movements, market trends, and market opportunities - Managing brand activities to align with brand strategies and directions - Coordinating and networking with principle marketing teams on new collection launches and promotional campaigns Show less



Konaka (Thailand) Co., Ltd.

• Thailand and Singapore

• Assistant Marketing & Sales Manager

  • Aug 2012 - Jul 2013

  - Supporting the marketing manager with the creation, execution, and delivery of marketing campaigns to achieve the business plan - Assisting in the delivery of day-to-day running of projects, such as communications, project coordination, and plan progress - Liaison with shopping malls, the media, and other third parties to ensure successful campaign delivery - Managing the annual advertising schedule with various publications, out-of-home media, and digital media - Budget management support, including monitoring and reporting to ensure effective use of budgets Show less



Central Pattana (CPN)

• Thailand
• Real Estate
• 500 - 600 Employee

• Marketing Executive

  • Aug 2010 - Jul 2012

  - Developing and executing marketing campaigns, including advertisement planning, promotional campaign development, and event coordination - Liaison with fashion brand tenants for the most effective implementation of marketing activities - Assist and handle day-to-day operations related to fashion brand activities - List of fashion accounts – international brands and local brands; Club 21, Jaspal group, Minor group, Uniqlo, Forever 21, AT Luxury group, LME group, Thai Designer brands, etc. Show less