Experience

At Mind Group of Hotels and Residences

• Thailand
• Hospitality
• 1 - 100 Employee

• Group Director of Sales and Marketing

  • Sep 2018 - Present

  • 2020 & 2021 (COVID-19 Market) - Organize mixture of 7 hotels sales operation and strategies for Alternative Quarantine (AQ), Hospitel and normal operating hotels• Develop and implement annual sales goal to focus on goal-oriented and manage team for annual sales budget achievement in occupancy, ARR, and revenue• Overlook and supervise a group of 15 sales and marketing team members• Mentor and work closely with Assistant Director of Sales of each market segment to achieve budget goals• Design sales strategy for Corporate, Travel Agents, OTA and Hotel Website• Exercise account management and work flow for each market segment• Set monthly and quarterly sales KPI measurement • Coordinate with Group Director of Revenue to direct and manage all FIT, groups, and other sales activities to maximize revenue for the hotel• Monitor Property Management System (PMS), Distribution Channel Management System (SiteMinder), other affiliated partnered dashboards, etc.• Supervise and coordinate with Head of Marketing• Lead a hands on approach for all brand group book standards and corporate identity• Set annual marketing plans for all 7 hotels according to marketing budget assigned• Set annual social media calendar plan for 7 hotels• Monitor and manage all online presence channels for 7 hotels, i.e. Google My Business, Google Analytics, TripAdvisor, FB, IG, Line OA, etc. • Work and liaise with all marketing affiliates/partners/agencies • Communicate and work across all 7 hotels and inter-departmental and team boundaries • Participate in various industry events, meetings and networking• Manage all other day-to-day concerned sales and marketing work scopes Show less

• Director of Marketing

  • Jan 2016 - Aug 2018

  •Design, implement, and facilitate annual marketing plan for the hotel•Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc. •Supervise the web site design and maintenance •Implement SEO on all web sites •Create creative packages in order to boost reservation •Create special promotions on Social Media •Liaise with all managed properties to promote group image and brand awareness •Create and send emailing newsletter on a monthly basis •Create events in the hotel during the year (parties, launching events) •Establish relationship with intra-departmental managers in order to create synergies and promotional activities •Establish all the strategy of (Social Media, FB, Instagram, Pinterest, Google+, etc.) •Establish marketing strategies to meet hotel objectives •Evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed •Manage the Marketing department budget. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are devolved. •Recommend appropriate policies regarding pricing, promotion, product and market evaluations and marketing plans •Maintain and strengthen both the relationship and annual revenues with an existing account base through extensive account penetration•Conduct hotel presentations to Online Travel Agents (OTA), Travel Agencies (TA), corporate companies, and other market segments of the hotel •Submit monthly Marketing Activity Reports in an agreed format to GM and owners of the hotel•Negotiate and administer all marketing contracts•Work closely on Trip Advisor Business Listings to boost hotel ranking and direct booking •Work closely with the sales manager and reservations department Show less



Dusit Thani College

• Thailand
• Education Administration Programs
• 1 - 100 Employee

• Lecturer

  • Jan 2015 - Dec 2017

  • Coaching and mentoring is focused on hotel top management level, hotel executives, hotel entrepreneurs and general public who are interested in hospitality management • Specialized on sales and marketing management module • Coaching on designing effective marketing plan, marketing decision, marketing research, e-marketing and internet marketing to gain competitive advantages • Discussing on fast changing environment and consumers’ behavior • Brainstorming all executives and motivating them to share real working experiences, feedback, solutions, and communications • Engaging all executives for interactive learning via role play, on the job case study, interviewing and analyzing feedback Show less



Holiday Inn Arlington at Ballston

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jul 2009 - Jun 2014

  •Adhered to Intercontinental Hotel Group (IHG) franchisee code of conduct •Proofread all sales and marketing contracts to comply with IHG rules and regulations •Communicated and trained sales and marketing staff on updated guidelines from IHG on day to day operations and meeting. •Met with IHG Reginal Sales Director monthly to reinstate, incorporate, and adjust on any issues raised from the sales team. •Assisted GM on Annual Holiday In Franchise Audit •Responsible for $2million goal for group room night production and $200K in catering •Established direct marketing and sales program for the hotel •Responsible for total hotel room night production for all market segments (government, corporate, association, tour and travel and SMERF) for both group and transient business as well as event and catering aspects from these segments •Managed the top accounts - National Science Foundation, Department of State, Management Science for Health, Fedrooms, SATOTravel, etc. •Worked daily with sales staff to review status of business, schedules, priority assignments and all information pertinent to the department operation •Established annual room revenue budget, sales and marketing budget and marketing plan with the General Manager •Developed quarterly sales action plan and keep all sales staff in line for their own strategies and plan in each quarter •Established special packages or programs to boost occupancy during slow or needed periods •Solicited business both directly and indirectly with outside sales calls or prospecting calls •Conducted quarterly phone blitz to solicit for repeated or new businesses •Determined additional business and/or market segments the hotel should pursue but still knowledgeable and understand the current customers and accounts that are producing •Monitored each sales manager’s productivity through their daily sales activity, weekly one-on-one report and quarterly action plan •Motivated team and maintain relationship bot Show less