Experience

Vernon Company

• United States
• Advertising Services
• 1 - 100 Employee

• President & Chief Executive Officer

  • Oct 2006 - Present

  Founded and manage a highly successful firm specializing in development, growth, and expansion strategies for a wide variety of lifestyle brands, with a focus on technology & platforms that aid customer engagement, convert campaigns to sales, grow revenue, & prepare for the future of retail. Provide exceptional Social Media Marketing, E-commerce Development, Creative/Branding, Affiliate Marketing, Public Relations, SEO, and Digital Marketing. Work with Leadership teams and Boards on 2-3 year strategic planning, providing recommendations for growth. SPOTLIGHT: ➥ Working with Founders and Executives of SCALAPAY, EU. Increased brand exposure by making direct contact with luxury brand executives leading to platform adoption by world renowned luxury brands. Lead voice in positioning & marketing. ➥ Working with Founder & Executive team of AFTERPAY, then publicly traded payment platform in the USA & UK. Built overall brand positioning for the USA market, creatively & strategically. Afterpay transacted to Square, now Block in Feb 2022, $26B market cap. ➥ Serve on Advisory Board of Catch, VC backed loyalty fintech, and MonoChain, a platform using Blockchain technology to authenticate & connect fashion products to re-sale platforms. ➥ Led Executive Search for 6 key Icebreaker Management positions across Retail, Ecommerce, Marketing, Public Relations, Product Development, Sales & Design. ➥ Participated in several Due Diligence reviews of top National brands raising capital, including $40MM Bailey44 and $150MM Peter Millar. ➥ Led the development and launch of several brand eCommerce sites, including design, navigation, best practices, content development, SEO etc. Sample of Client Brands: CATCH AFTERPAY SCALAPAY EVERYWEAR MONOCHAIN DIGITAL MATTER JEFFREY RUDES SUPRA FOOTWEAR ICEBREAKER J BRAND JEANS PETER MILLAR IPPOLITA BAILEY44 CHAIKEN BERTRAM CAPITAL NORWEST VENTURE PARTNERS ALLEGRA HICKS AKKAD for HSN MARVIN TRAUB ASSOCIATES



Calvin Klein

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Chief Marketing Officer

  • 2000 - 2005

  ➥ Played a key role in navigating the transition from private to public to enable sales growth from $4B to $7B. ➥ Developed global, multi-year strategic plans for all product categories while also serving on PVH Management Committee. ➥ Oversaw a team of 80 across 4 countries, owning consumer-facing marketing, branding, and licensing. ➥ Worked directly with Calvin Klein on world-renowned global advertising campaigns. ➥ Managed all licensing and product launches with 40+ partners across 60+ countries, leading the launch of the most successful fragrances (breaking industry sales records), CK One and Euphoria. ➥ Delivered global growth across several product categories by leading the brand launch into the Chinese territory.



iLook.com

• IT Services and IT Consulting

• Founding Partner & Chief Marketing Officer

  • Jan 1999 - Jan 2000



Prada Group

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Vice President of Advertising & Communications

  • Dec 1996 - Dec 1998

  ➥ Worked directly with Patrizio Bertelli and Miuccia Prada to grow the well-known international brand in the U.S. Market. ➥ Made introductions and managed relationships with industry leaders, including A. Wintour. ➥ Worked directly with Patrizio Bertelli and Miuccia Prada to grow the well-known international brand in the U.S. Market. ➥ Made introductions and managed relationships with industry leaders, including A. Wintour.



Calvin Klein

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Vice President of Global Advertising

  • Jun 1992 - Nov 1996

  ➥ Managed large budgets and maximized ROI through a series of ground-breaking ads during rapid expansion, leading an innovative media buying strategy using non-traditional vehicles. ➥ Managed large budgets and maximized ROI through a series of ground-breaking ads during rapid expansion, leading an innovative media buying strategy using non-traditional vehicles.



Escada USA Inc

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Retail Marketing

  • Mar 1990 - Jun 1992

  ➥ Conceptualized and directed the two highest-profile projects, opening stores in New York City and Beverly Hills. ➥ Worked with high-profile philanthropic organizations and cultural institutions such as The Frick Collection, Carousel of Hope Ball, Memorial Sloan Kettering Cancer Center and more. ➥ Conceptualized and directed the two highest-profile projects, opening stores in New York City and Beverly Hills. ➥ Worked with high-profile philanthropic organizations and cultural institutions such as The Frick Collection, Carousel of Hope Ball, Memorial Sloan Kettering Cancer Center and more.



Bergdorf Goodman

• Retail
• 700 & Above Employee

• Advertising Manager

  • Sep 1986 - Aug 1989

  ➥ As a college grad, helped turn a small in-house marketing and advertising department from a cost to a profit center for the world renowned luxury retailer. ➥ As a college grad, helped turn a small in-house marketing and advertising department from a cost to a profit center for the world renowned luxury retailer.