Candace Frederiksen
Partner at Hinge Strategy- Claim this Profile
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Bio
Experience
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Hinge
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United States
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Advertising Services
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1 - 100 Employee
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Partner
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Jan 2008 - Present
Reston, VA Hinge is a leading branding and marketing firm that specializes in the professional services. We regularly publish ground-breaking, original research that explores the marketing characteristics of high growth firms. Using this information, we help firms refocus, re-brand, launch new services, expand into new markets, and take their game to a higher level. Services include research, strategy, award-winning creative, and online marketing. We serve the architecture, engineering, construction… Show more Hinge is a leading branding and marketing firm that specializes in the professional services. We regularly publish ground-breaking, original research that explores the marketing characteristics of high growth firms. Using this information, we help firms refocus, re-brand, launch new services, expand into new markets, and take their game to a higher level. Services include research, strategy, award-winning creative, and online marketing. We serve the architecture, engineering, construction, technology, government contracting, accounting, finance, and consulting industries. Show less
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Director of Special Projects
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Oct 2001 - Jan 2008
Assisted in the development of a business product focused on helping CEOs of mid-sized businesses take the next step in sustainable growth. Product included a research based benchmarking, step by step program and management team coaching used to help businesses develop an infrastructure to support their aspirations. My role was to conduct the original research and to develop and promote opportunities to present the program to business owners. Once the program was underway I recruited coaches… Show more Assisted in the development of a business product focused on helping CEOs of mid-sized businesses take the next step in sustainable growth. Product included a research based benchmarking, step by step program and management team coaching used to help businesses develop an infrastructure to support their aspirations. My role was to conduct the original research and to develop and promote opportunities to present the program to business owners. Once the program was underway I recruited coaches who support business owners as they go through the program. Show less
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VP Client Service
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Aug 1991 - Aug 2001
Co-founder of B to C direct response agency. Developed production and campaign management departments. Managed bi-coastal teams creating national direct response TV campaigns. Grew from start up to $20 million firm.
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Research Associate
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1985 - 1991
First employee of start up company that merged computer technology and behaviorally based stop smoking program to create a consumer product. Ran initial beta tests and managed subjects for SBIR grant programs. Grew into assistant producer role and worked on dozens of infomercials. Worked for company from startup to $80 million in six years.
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Special Education Teacher
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1971 - 1976
Taught special education in Athens, Ohio and Jackson, Mississippi
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Education
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Augustana University (SD)
BA, Special Education -
Mankato High School