Experience

HSHS St. Nicholas Hospital

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of HSHS St. Nicholas Foundation

  • Jan 2019 - Present



Awana ®

• United States
• Religious Institutions
• 200 - 300 Employee

• Acquisition Manager

  • Jun 2017 - Jan 2019

  Oversee acquisition strategy, specializing in multi-channel and multi-medium communications program. Specialize in cross-organizational alignment and collaborative leadership, including executive strategies and advocacy opportunities.Lead annual giving campaigns responsible for 1.8 million in revenue. Implemented new budgeting procedures, customer relationships processes and data analytics programs for organization.Lead all collateral creation, including print material, website, DRM/CRM tracking, data analytics, automated communications and social media management. Show less

• Global Advocacy Manager

  • May 2015 - Jun 2017

  - Manage team responsible for significant annual donor revenue, empower team in acquisition goals. Priority in cross-organizational alignment and collaborative leadership, including executive strategies and advocacy opportunities.- Create and balance operational and personnel budget, implemented department budget ownership and new budgeting procedures.- Oversee acquisition strategy for the Awana donor base, specializing in multi-channel marketing communications program (including paid and organic) to engage mass, mid and major donors.I managed development channels and applied best practices and strategic development to branding and market positions, including social media, digital and print materials, and work to create and implement comprehensive plans for development and marketing activities. The dollars raised go to reach kids in 119+ countries around the world, providing opportunity for individual leadership training, spiritual discipleship, and community development. Show less



Moody Publishers

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Audience Development

  • Oct 2011 - May 2015

  Marketing work for an evangelical publishing house. Includes work in resource management, developing target audiences for marketing strategies, creating measurable converting strategies for online marketing, and managing return analytics and internet resources to organize and evaluate channels for direct marketing. Research includes building lists and investing in social organizations and influencers in the christian communication audience and church ministries. Responsibilities include mass e-blasts, print and online ad management, social media marketing, BaseCamp Project Management Software, Amazon Marketplace Analytics, Google Adwords and Google Analytics. -Worked with Moody Global Initiative team to build business plan for new publishing markets in Russia, China, South America and India. -Evaluated current publishing trends, resources, relationship channels and international B2B trends. Built business plan for new sales initiatives. Show less



MissionCare Collective (myCNAjobs, CoachUp Care, MissionCare)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Acquisition Marketing

  • Jul 2014 - Dec 2014

  Acquisition Marketing in healthcare recruitment site. My position focused on crafting content that assessed and converted channels to get caregivers into quality job opportunities. I provided input on how to improve each one, while at the same time work to identify new traffic sources. Responsibilities included growing and building new affiliate program, sales prospecting, accurate, real time reporting to allow the greatest opportunity for sales, recruitment, and ultimately, getting qualified healthcare workers into great positions. Show less



National 4-H Council

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Program Assistant

  • May 2012 - Aug 2012

  Served as one of eight Program Assistants for the youth development program Citizenship Washington Focus in Washington D.C. As a certified District of Columbia Tour guide, led tours with youth from across the country of the capitol city at historical sites and memorials. Taught daily leadership and communication development sessions on bill-writing, community development and engagement, and legislation related education. Key skills include program planning, large group organization, educational development tools and creation of opportunities for students to take leadership roles. Show less



GrandCare Systems®

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2009 - 2012

  Start-up company for caregiving technology that created an interactive communication portal for aging and healing support. Managed bi-weekly webinar on webex.com for speakers to educate on aging and technology topics. Responsibilities included booking speakers, engaging audience, distributing information, networking and advertising at no cost through internet opportunities. Emphasis in marketing skills was placed on social media outreach, using free and effective communication through sites like Facebook, Twitter, LinkedIn and more. Show less