Pernille Kok-Jensen
Director Cultural Insights at Fitzroy Amsterdam- Claim this Profile
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English, Dutch, Danish, French, Swedish -
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Bio
Erick Smet
Throughout the years of working with Pernille, she never ceased to amaze me with her deep knowledge on consumer trends and anything else future forward for that matter. Her ability to turn insight into opportunity combined with her tour de force storytelling skills are truly a sight to behold, and I feel very fortunate to have been mentored by her. Fingers crossed that we get to work alongside each other again.
Annemijn van Ginneken
Pernille has many faces, and some of them seem contradictiory, but in fact are complementary. For example, while being creative, she also is sharp. While offering her client the very best, she does not forget to make the project a success for the company she represents. I love to work with Pernille, a genuine, lovable person who brings you a smile every moment you work with her.
Erick Smet
Throughout the years of working with Pernille, she never ceased to amaze me with her deep knowledge on consumer trends and anything else future forward for that matter. Her ability to turn insight into opportunity combined with her tour de force storytelling skills are truly a sight to behold, and I feel very fortunate to have been mentored by her. Fingers crossed that we get to work alongside each other again.
Annemijn van Ginneken
Pernille has many faces, and some of them seem contradictiory, but in fact are complementary. For example, while being creative, she also is sharp. While offering her client the very best, she does not forget to make the project a success for the company she represents. I love to work with Pernille, a genuine, lovable person who brings you a smile every moment you work with her.
Erick Smet
Throughout the years of working with Pernille, she never ceased to amaze me with her deep knowledge on consumer trends and anything else future forward for that matter. Her ability to turn insight into opportunity combined with her tour de force storytelling skills are truly a sight to behold, and I feel very fortunate to have been mentored by her. Fingers crossed that we get to work alongside each other again.
Annemijn van Ginneken
Pernille has many faces, and some of them seem contradictiory, but in fact are complementary. For example, while being creative, she also is sharp. While offering her client the very best, she does not forget to make the project a success for the company she represents. I love to work with Pernille, a genuine, lovable person who brings you a smile every moment you work with her.
Erick Smet
Throughout the years of working with Pernille, she never ceased to amaze me with her deep knowledge on consumer trends and anything else future forward for that matter. Her ability to turn insight into opportunity combined with her tour de force storytelling skills are truly a sight to behold, and I feel very fortunate to have been mentored by her. Fingers crossed that we get to work alongside each other again.
Annemijn van Ginneken
Pernille has many faces, and some of them seem contradictiory, but in fact are complementary. For example, while being creative, she also is sharp. While offering her client the very best, she does not forget to make the project a success for the company she represents. I love to work with Pernille, a genuine, lovable person who brings you a smile every moment you work with her.
Credentials
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Research Agency of the Year 2010, Netherlands
MOAJan, 2010- Nov, 2024 -
BEST PRESENTATION: How We Became Curators of Cool - What the Tumblr generation can teach us about doing research
ESOMARJan, 2015- Nov, 2024 -
Best speaker of the day MIE 5 Feb. 2015
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Experience
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Fitzroy Amsterdam
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Netherlands
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Advertising Services
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1 - 100 Employee
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Director Cultural Insights
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Jan 2019 - Present
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MARE Amsterdam
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Netherlands
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Market Research
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1 - 100 Employee
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Trend Director
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Jan 2008 - Present
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Keynote speaker
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Jan 2010 - Present
Speaker at conferences, events, product launches
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Masterclass klantgericht innoveren
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Nyenrode Business University
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Guestlecturer
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Jan 2015 - Present
A two hour Masterclass that provides a deep-dive into emerging mindsets and expectations amongst Millennials and how marketers can cater to them. A two hour Masterclass that provides a deep-dive into emerging mindsets and expectations amongst Millennials and how marketers can cater to them.
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Contributing Writer
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2008 - 2009
Contributing Writer Speaker Contributing Writer Speaker
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Deux d'Amsterdam
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Amsterdam Area, Netherlands
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Performer
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2004 - 2008
Dance Acts, Entertainment, Conceptual performances, Hosting Dance Acts, Entertainment, Conceptual performances, Hosting
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Streative Branding
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Netherlands
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Market Research
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1 - 100 Employee
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Design Manager & Trend Researcher
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2005 - 2007
Streative Branding is a small international trend/brand agency also specialized in design recruitment, management and product innovation. Streative Branding is a small international trend/brand agency also specialized in design recruitment, management and product innovation.
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FRAME
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Netherlands
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Book and Periodical Publishing
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1 - 100 Employee
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Assistant Editor
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2004 - 2006
Assistant Editor by Frame Magazine and Mark- Another Architecture
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Assistant Editor
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2004 - 2006
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FRAME
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Netherlands
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Book and Periodical Publishing
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1 - 100 Employee
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Assistant Editor Mark Magazine
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2000 - 2002
Assistent Editor, Art Buyer, writer Assistent Editor, Art Buyer, writer
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Education
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2002 - 2005
University of Amsterdam
Master of Arts, Media en Culture -
1996 - 1999
Roskilde Universitetscenter
Bachelor, International Culture and Communication -
1994 - 1995
Université de Bourgogne
Master of the Arts, Art History, Theatre, Gastronomy
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