Rosy Messina
Vice President, Sales & Marketing at ICI Homes- Claim this Profile
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Bio
Chris Bare
I had the great pleasure of working with Rosy Messina while I was at Engauge Communications (formerly TenUnited). We were Rosy's advertising agency of record and worked on multiple real estate projects with her. I can honestly say that it was one of the best working relationships I have ever had. Rosy expects the best from herself and from those around her. She is a dynamic person who accomplishes a mountain of tasks everyday, yet never seems to be tired or discouraged. She is the kind of person who is open to new ideas and is willing to take risks to achieve success. Over the time that we worked together, I observed that Rosy had (and still has) the respect of her peers and total dedication from her exceptional team of marketing and sales professionals. She certainly earned the devotion of our team. I'm pleased to say that Rosy was not only a great client, but is also a friend. I respect and admire all that she has done and continues to do. I look forward to working with her again.
Leah Turner
Rosy Messina is a dynamo! Her strong leadership, training and problem-solving abilities have made her an outstanding manager throughout her career. She has the unique ability to enthusiastically and clearly communicate ideas, policies and procedures in a positive, effective and timely manner. I have personally known Rosy for over 14 years, and say she is one of the most creative and resourceful people I have ever had the pleasure of working with. Her creativity and *outside of the box* thinking has propelled her throughout her career. She is innovative, resourceful, and has the power to motivate others to get things done! Plus, she is just awesome to work with!
Chris Bare
I had the great pleasure of working with Rosy Messina while I was at Engauge Communications (formerly TenUnited). We were Rosy's advertising agency of record and worked on multiple real estate projects with her. I can honestly say that it was one of the best working relationships I have ever had. Rosy expects the best from herself and from those around her. She is a dynamic person who accomplishes a mountain of tasks everyday, yet never seems to be tired or discouraged. She is the kind of person who is open to new ideas and is willing to take risks to achieve success. Over the time that we worked together, I observed that Rosy had (and still has) the respect of her peers and total dedication from her exceptional team of marketing and sales professionals. She certainly earned the devotion of our team. I'm pleased to say that Rosy was not only a great client, but is also a friend. I respect and admire all that she has done and continues to do. I look forward to working with her again.
Leah Turner
Rosy Messina is a dynamo! Her strong leadership, training and problem-solving abilities have made her an outstanding manager throughout her career. She has the unique ability to enthusiastically and clearly communicate ideas, policies and procedures in a positive, effective and timely manner. I have personally known Rosy for over 14 years, and say she is one of the most creative and resourceful people I have ever had the pleasure of working with. Her creativity and *outside of the box* thinking has propelled her throughout her career. She is innovative, resourceful, and has the power to motivate others to get things done! Plus, she is just awesome to work with!
Chris Bare
I had the great pleasure of working with Rosy Messina while I was at Engauge Communications (formerly TenUnited). We were Rosy's advertising agency of record and worked on multiple real estate projects with her. I can honestly say that it was one of the best working relationships I have ever had. Rosy expects the best from herself and from those around her. She is a dynamic person who accomplishes a mountain of tasks everyday, yet never seems to be tired or discouraged. She is the kind of person who is open to new ideas and is willing to take risks to achieve success. Over the time that we worked together, I observed that Rosy had (and still has) the respect of her peers and total dedication from her exceptional team of marketing and sales professionals. She certainly earned the devotion of our team. I'm pleased to say that Rosy was not only a great client, but is also a friend. I respect and admire all that she has done and continues to do. I look forward to working with her again.
Leah Turner
Rosy Messina is a dynamo! Her strong leadership, training and problem-solving abilities have made her an outstanding manager throughout her career. She has the unique ability to enthusiastically and clearly communicate ideas, policies and procedures in a positive, effective and timely manner. I have personally known Rosy for over 14 years, and say she is one of the most creative and resourceful people I have ever had the pleasure of working with. Her creativity and *outside of the box* thinking has propelled her throughout her career. She is innovative, resourceful, and has the power to motivate others to get things done! Plus, she is just awesome to work with!
Chris Bare
I had the great pleasure of working with Rosy Messina while I was at Engauge Communications (formerly TenUnited). We were Rosy's advertising agency of record and worked on multiple real estate projects with her. I can honestly say that it was one of the best working relationships I have ever had. Rosy expects the best from herself and from those around her. She is a dynamic person who accomplishes a mountain of tasks everyday, yet never seems to be tired or discouraged. She is the kind of person who is open to new ideas and is willing to take risks to achieve success. Over the time that we worked together, I observed that Rosy had (and still has) the respect of her peers and total dedication from her exceptional team of marketing and sales professionals. She certainly earned the devotion of our team. I'm pleased to say that Rosy was not only a great client, but is also a friend. I respect and admire all that she has done and continues to do. I look forward to working with her again.
Leah Turner
Rosy Messina is a dynamo! Her strong leadership, training and problem-solving abilities have made her an outstanding manager throughout her career. She has the unique ability to enthusiastically and clearly communicate ideas, policies and procedures in a positive, effective and timely manner. I have personally known Rosy for over 14 years, and say she is one of the most creative and resourceful people I have ever had the pleasure of working with. Her creativity and *outside of the box* thinking has propelled her throughout her career. She is innovative, resourceful, and has the power to motivate others to get things done! Plus, she is just awesome to work with!
Experience
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ICI Homes
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United States
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Real Estate
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100 - 200 Employee
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Vice President, Sales & Marketing
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Jun 2002 - Present
Responsible for recruiting, hiring, motivating and leading a sales organization through challenging market conditions by supporting, motivating and training the people with whom I work. Am knowledgable in all aspects of real estate marketing, advertising and merchandising from land acquisition, initial market research, feasibility, product development, and budget planning to design and execution of a strategic marketing plan. Enthusiastically and clearly communicate ideas and policy in a positive, effective and timely manner.
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Vice-President, Electronic Marketing
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Jun 1998 - Jun 2002
Together with my technical partner, responsible for design and implementation and management of company web site including its nine divisions and six regions. Reponsible for training the company's 4,000 plus sales agents and managing online lead system. Also acted as internal communication director for the 150 managers through a major transition period for the company. Together with my technical partner, responsible for design and implementation and management of company web site including its nine divisions and six regions. Reponsible for training the company's 4,000 plus sales agents and managing online lead system. Also acted as internal communication director for the 150 managers through a major transition period for the company.
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Retention Consultant
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2002 - 2002
Retain sales agents for CB who acquired Arvida Realty Services Retain sales agents for CB who acquired Arvida Realty Services
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Marketing Director
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Apr 1993 - Jun 1998
Provided marketing support for the ten branch managers and the 750 real estate agents in the Broward County region. Responsibilites included planning special events, conducting sales and marketing training, putting together Luxury Home Educational conferences, and creating the region's annual budgets and marketing plans. Provided marketing support for the ten branch managers and the 750 real estate agents in the Broward County region. Responsibilites included planning special events, conducting sales and marketing training, putting together Luxury Home Educational conferences, and creating the region's annual budgets and marketing plans.
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Education
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1973 - 1975
Florida State University
Bachelor of Arts (BA), Graphic Design -
1970 - 1972
Indian River State College
AA, Art
Community
