Arthur Lobão
Global Creative Director at CUBO- Claim this Profile
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Inglês Full professional proficiency
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Espanhol Professional working proficiency
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Português Native or bilingual proficiency
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Bio
Louise Cooperstrom
I loved working with Arthur. It's difficult to find a creative director who is both a brilliant creative and also deeply driven by achieving the right business metrics. He takes the time to understand various perspectives, listens to feedback and still manages to maintain a lot of integrity in the creative process. He was a wonderful addition to our team!
Luiz Paccillo
Creatives like Lobão are hard to come by. The kind that believes in advertising as something bigger than itself: a way of changing society for the better. He's tried to make companies a little more honest with their clients by dropping the dreadful asterisk from their communications (#AsteriscoNão), taught people that the money they spend with TED transfers could be better used buying things like a teddy bead (Ted Lover), managed to get people closer to art in times of social distancing (NãoVisite.Art) and, more recently, he's taken on the challenge of getting the world to give up on animal products - honestly, I think he might be the one to finally achieve that. Lobão is incredibly talented and has an unparalleled eagerness to actually DO things. He's equal parts dreamer and doer. And he'll be there in every part of the process: from brainstorm to checking every single frame of the film with surgical precision. So, in conclusion, I would recommend Lobão to any tech company, art collective, creative in-house, movie studio, or anything creativity-related, really. If you are also interested in changing the world, I would suggest you bring him on board.
Louise Cooperstrom
I loved working with Arthur. It's difficult to find a creative director who is both a brilliant creative and also deeply driven by achieving the right business metrics. He takes the time to understand various perspectives, listens to feedback and still manages to maintain a lot of integrity in the creative process. He was a wonderful addition to our team!
Luiz Paccillo
Creatives like Lobão are hard to come by. The kind that believes in advertising as something bigger than itself: a way of changing society for the better. He's tried to make companies a little more honest with their clients by dropping the dreadful asterisk from their communications (#AsteriscoNão), taught people that the money they spend with TED transfers could be better used buying things like a teddy bead (Ted Lover), managed to get people closer to art in times of social distancing (NãoVisite.Art) and, more recently, he's taken on the challenge of getting the world to give up on animal products - honestly, I think he might be the one to finally achieve that. Lobão is incredibly talented and has an unparalleled eagerness to actually DO things. He's equal parts dreamer and doer. And he'll be there in every part of the process: from brainstorm to checking every single frame of the film with surgical precision. So, in conclusion, I would recommend Lobão to any tech company, art collective, creative in-house, movie studio, or anything creativity-related, really. If you are also interested in changing the world, I would suggest you bring him on board.
Louise Cooperstrom
I loved working with Arthur. It's difficult to find a creative director who is both a brilliant creative and also deeply driven by achieving the right business metrics. He takes the time to understand various perspectives, listens to feedback and still manages to maintain a lot of integrity in the creative process. He was a wonderful addition to our team!
Luiz Paccillo
Creatives like Lobão are hard to come by. The kind that believes in advertising as something bigger than itself: a way of changing society for the better. He's tried to make companies a little more honest with their clients by dropping the dreadful asterisk from their communications (#AsteriscoNão), taught people that the money they spend with TED transfers could be better used buying things like a teddy bead (Ted Lover), managed to get people closer to art in times of social distancing (NãoVisite.Art) and, more recently, he's taken on the challenge of getting the world to give up on animal products - honestly, I think he might be the one to finally achieve that. Lobão is incredibly talented and has an unparalleled eagerness to actually DO things. He's equal parts dreamer and doer. And he'll be there in every part of the process: from brainstorm to checking every single frame of the film with surgical precision. So, in conclusion, I would recommend Lobão to any tech company, art collective, creative in-house, movie studio, or anything creativity-related, really. If you are also interested in changing the world, I would suggest you bring him on board.
Louise Cooperstrom
I loved working with Arthur. It's difficult to find a creative director who is both a brilliant creative and also deeply driven by achieving the right business metrics. He takes the time to understand various perspectives, listens to feedback and still manages to maintain a lot of integrity in the creative process. He was a wonderful addition to our team!
Luiz Paccillo
Creatives like Lobão are hard to come by. The kind that believes in advertising as something bigger than itself: a way of changing society for the better. He's tried to make companies a little more honest with their clients by dropping the dreadful asterisk from their communications (#AsteriscoNão), taught people that the money they spend with TED transfers could be better used buying things like a teddy bead (Ted Lover), managed to get people closer to art in times of social distancing (NãoVisite.Art) and, more recently, he's taken on the challenge of getting the world to give up on animal products - honestly, I think he might be the one to finally achieve that. Lobão is incredibly talented and has an unparalleled eagerness to actually DO things. He's equal parts dreamer and doer. And he'll be there in every part of the process: from brainstorm to checking every single frame of the film with surgical precision. So, in conclusion, I would recommend Lobão to any tech company, art collective, creative in-house, movie studio, or anything creativity-related, really. If you are also interested in changing the world, I would suggest you bring him on board.
Experience
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CUBO
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United States
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Advertising Services
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1 - 100 Employee
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Global Creative Director
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Sep 2023 - Present
As Global Creative Director, I lead dynamic creative sprints and campaigns for global projects with clients including Spotify, KFC, and Motorola, among others. As Global Creative Director, I lead dynamic creative sprints and campaigns for global projects with clients including Spotify, KFC, and Motorola, among others.
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GALERIA.ag
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Brazil
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Advertising Services
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300 - 400 Employee
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Creative Director
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Jan 2023 - Sep 2023
Creative Director who oversaw all creative efforts for the largest bank in Latin America. . Led the most significant rebranding campaign for Banco Itaú in the past three decades. . Managed a team of over 10 creative talent. Creative Director who oversaw all creative efforts for the largest bank in Latin America. . Led the most significant rebranding campaign for Banco Itaú in the past three decades. . Managed a team of over 10 creative talent.
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Betterfly
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Chile
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Wellness and Fitness Services
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300 - 400 Employee
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Global Creative Director
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Jun 2022 - 2023
At Betterfly, the first Social Unicorn in Latin America, I was responsible for building and leading Betterfly Creative Studio, a global team of creatives and brand designers in Miami, Mexico City, and all of LatAm. . Led the first global campaign for the brand across multiple markets and channels. . Launched the Betterfly brand in four new markets: Mexico, Brazil, Ecuador, and Peru. . Helped initiate and drive the largest rebrand in the brand's history At Betterfly, the first Social Unicorn in Latin America, I was responsible for building and leading Betterfly Creative Studio, a global team of creatives and brand designers in Miami, Mexico City, and all of LatAm. . Led the first global campaign for the brand across multiple markets and channels. . Launched the Betterfly brand in four new markets: Mexico, Brazil, Ecuador, and Peru. . Helped initiate and drive the largest rebrand in the brand's history
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Stone
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Brazil
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IT Services and IT Consulting
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700 & Above Employee
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Creative Director
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Jun 2021 - Jun 2022
As the creative leader of a 12-person team, I was responsible for implementing StoneLab, which served as Stone's hub for creativity and innovation. I also oversaw all earned media initiatives, campaigns, and brand positioning for Stone. . Leading the effort for Stone's brand refresh. . Achieving "top of mind" recognition in the category after several years. . Winning a Bronze Brazil Design Award. . Executing the largest brand positioning campaign in the company's history, which resulted in the best-earned media outcome results ever measured for the brand. Show less
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Nubank
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Brazil
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Financial Services
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700 & Above Employee
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Creative Director - LatAm
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Jun 2020 - Jun 2021
Leading the international creative team, I was responsible for implementing and developing the Nubank CreativeStudio in Mexico and throughout Latin America. . Launched the brand in the Mexican market. . Executed the first earned media campaign for Nubank outside of Brazil. . Successfully implemented the entire creative operation across Latin America. Leading the international creative team, I was responsible for implementing and developing the Nubank CreativeStudio in Mexico and throughout Latin America. . Launched the brand in the Mexican market. . Executed the first earned media campaign for Nubank outside of Brazil. . Successfully implemented the entire creative operation across Latin America.
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NotCo
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Chile
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Biotechnology
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500 - 600 Employee
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Global Creative Director
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2019 - Jun 2020
Responsible for creating and implementing NotAgency, a global team of creatives and brand designers in New York, São Paulo, Buenos Aires and Santiago. . Responsible for launching the brand in the US market and for all the internationalization efforts. . Leading the brand's entry into the Brazilian market and coordinating all PR and Social Stunts for the brand in the country. . Spearheaded the repositioning campaign of the NoticeCream / NotBurger in Chile and Brazil. Responsible for creating and implementing NotAgency, a global team of creatives and brand designers in New York, São Paulo, Buenos Aires and Santiago. . Responsible for launching the brand in the US market and for all the internationalization efforts. . Leading the brand's entry into the Brazilian market and coordinating all PR and Social Stunts for the brand in the country. . Spearheaded the repositioning campaign of the NoticeCream / NotBurger in Chile and Brazil.
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Nubank
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Brazil
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Financial Services
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700 & Above Employee
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Lead Copywriter
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2016 - 2019
In 2017, I played a pivotal role in launching and building Nubank CreativeStudio, growing the team from 3 to 50 creatives, and fostering a culture of creativity from within. Led the copywriting team at Nubank CreativeLab and developed the company's brand guidelines. As a creative, I designed campaigns and strategies for Nubank across Latin America. . One of the most creative brands of the year in Brazil - M&M . (Nubank TED) The best campaign of 2019 - B9 Grand Prix . Berlin Commercial - Craft, Direction - Gold . Berlin Commercial - Production Design - Gold . El Ojo - Audiovisual Production - Merit . Ciclope Latino - Best Production Design - Shortlist . Ciclope Latino - Best Direction - Shortlist Show less
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Crispin Porter + Bogusky
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United States
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Advertising Services
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200 - 300 Employee
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Copywriter
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2015 - Jul 2016
Clients: NETFLIX, Sony Pictures, UFC, Johnnie Walker, Stella Artois, Tanqueray, Cîroc, Easy Taxi. . Brazil’s Creative Club Yearbook - Cîroc Spotify Bottle Clients: NETFLIX, Sony Pictures, UFC, Johnnie Walker, Stella Artois, Tanqueray, Cîroc, Easy Taxi. . Brazil’s Creative Club Yearbook - Cîroc Spotify Bottle
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NEOOH
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Brazil
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Advertising Services
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100 - 200 Employee
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Copywriter
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2013 - Jun 2015
Clients: Hyundai, Citibank and Nikon. Clients: Hyundai, Citibank and Nikon.
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Casasanto
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Brazil
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Advertising Services
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1 - 100 Employee
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Copywriter
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2011 - 2013
Client: 99taxi and Nike. . Cannes ACT Responsible Exhibition . Best of the Year SEESP – Smoke Day Campaign Client: 99taxi and Nike. . Cannes ACT Responsible Exhibition . Best of the Year SEESP – Smoke Day Campaign
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Teledata Informações e Tecnologia S/A | Telecheque
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Financial Services
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1 - 100 Employee
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Junior Economist
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Jan 2010 - 2011
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Education
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2012 - 2016
Pontifícia Universidade Católica de Minas Gerais
Bachelor's degree, Advertising and Marketing -
2010 - 2013
Centro Universitário Newton Paiva
Bachelor's degree, Economics -
2009 - 2010
Faculdade Técnica SENAI - MG
Bachelor of Technology - BTech, Business Management
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