Natalie Salerno
Director of Lifecycle Marketing at Zola.com- Claim this Profile
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Bio
Experience
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Zola
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United States
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Internet Publishing
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100 - 200 Employee
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Director of Lifecycle Marketing
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Mar 2022 - Present
New York City Metropolitan Area
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CRM Marketing Senior Manager
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Oct 2020 - Mar 2022
New York, New York, United States
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CRM Marketing Manager
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Jul 2019 - Oct 2020
Greater New York City Area
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M.Gemi
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United States
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Retail
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1 - 100 Employee
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Retention Marketing Manager
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Feb 2018 - Jun 2019
Greater New York City Area
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Senior CRM Associate
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Jul 2017 - Feb 2018
Greater New York City Area
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Birchbox
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United States
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Technology, Information and Internet
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1 - 100 Employee
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CRM Marketing Associate
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Apr 2016 - Jul 2017
Greater New York City Area
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Digital Marketing Associate
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Oct 2015 - Mar 2016
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Fordham University
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United States
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Higher Education
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700 & Above Employee
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Campus Activities Board President
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May 2014 - May 2015
Greater New York City Area As the President of Fordham's Campus Activities Board, I am responsible for leading and advising an executive board consisting of 26 students and 11 committees, as well as a general board of 50 students. I manage and allocate an annual budget of over $350,000 to offer programming and large scale campus events to students. In conjunction with the board and the Office of Student Leadership and Community Development, I coordinate, plan and organize major multi day events.
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University Ambassador
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Aug 2012 - May 2015
Greater New York City Area As a University Ambassador for the Rose Hill Society, I use my public speaking skills and knowledge of Fordham’s campus to give tours to prospective students and their families weekly. I also represent the school during student open houses and on student panels.
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Campus Activities Board Chair
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Apr 2011 - May 2014
Greater New York City Area Through my position on Fordham’s Campus Activities Executive Board, I plan and implement events that require extreme attention to detail. As Culture Affairs Co-Chair, I am responsible for, among other things, planning ticket raffles for students. This requires purchasing bulk tickets, making sure the tickets arrive or are picked up on time, handling the funds generated from each raffle, as well as keeping a detailed budget.
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Mattel, Inc.
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United States
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Manufacturing
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700 & Above Employee
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American Girl Retail Intern
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Jun 2014 - Aug 2014
Greater New York City Area As an American Girl Retail Intern, I facilitated daily store operations in conjunction with the retail management, marketing, visual merchandising and operations teams. I worked closely with the marketing department to organize tasks for large events, including an off property movie premiere. On a team of interns, I created and developed a proposal to increase foot traffic into the New York City flagship store which was ultimately presented to senior management.
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Sales Associate
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Jun 2013 - Aug 2013
Greater Philadelphia Area Through my sales associate position at C. Wonder, I worked to achieve personal and store sales goals, while cultivating client relationships. Always with high energy and enthusiasm, I strove to convey the brand’s aesthetic, philosophy and lifestyle to our clientele. I became skilled in the art of creating floor sets, as well as maintaining visual standards and fully understand their importance in any retail environment.
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Zer0 to 5ive
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Assistant Strategist
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May 2013 - Aug 2013
Greater Philadelphia Area During my time as a Public Relations and Marketing Intern at Zer0 to 5ive, I drafted pitches and conducted pitch related research for major client accounts including Pearson, OraSure and NovaSom. I also contacted publications for article opportunities related to clients, as well as created editorial calendars and publication lists based on specific client needs. Further, I assisted in a product activation for a client involving a guerrilla marketing campaign in New York City.
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Burch Creative Capital
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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E-Commerce and Production Intern
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Mar 2013 - May 2013
Greater New York City Area As an E-Commerce and Production Intern at Burch Creative Capital, I helped to develop C. Wonder’s presence on social media including Instagram, Facebook and Twitter. I also completed an in depth research report involving the brands expansion to Google+. On photo shoots, I handled the merchandise, assisting stylists with operations to keep the shoot running smoothly.
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Education
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Fordham University
Bachelor of Science, Business Administration, Marketing and Accounting Concentration, Visual Arts Minor -
Fordham University London Centre
Bachelor of Science, Business Administration, Marketing and Entrepreneurship Concentration