Megha Singh
Lead- Brand & Performance Marketing at nurture.farm- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Bengali Professional working proficiency
Topline Score
Bio
Indrani Bhuyan
Megha is a great mix of talent and heart/passion in equal measures. Highly self-driven, curious & updated, coupled with her passion for her brands and a 'challenge accepted' attitude, helps Megha drives outcomes with excellence in execution. Megha has been a trusted collaborator and friend.... her authenticity, focus, solutions-driven mindset and ability to maintain good humour at all times, especially under stressful times, makes working with Megha a delight! My best wishes are with Megha in all her present and future endeavours.
Geetha Iyer
Megha is one of the few Brand Managers at Diageo who integrated digital at the core of brand strategy be it for Signature or Royal Challenge brand. She is diligent and fun to work with. Open to new ideas and actively keeps tab of new innovations across the media. She in fact encourages agency teams to bring in fresh ideas for her brands and well, she is a good task master; but gives complete flexibility and freedom to the capable team. She actively tracks performance and the 360 degree strategy including social virality for RC - RCB MyCovidHeroes campaign definitely worth a mention. An avid gamer, thoroughly enjoys socializing and never hesitates to express her thoughts. She is indeed a great asset to the team and I wish her all the best in her future endeavors.
Indrani Bhuyan
Megha is a great mix of talent and heart/passion in equal measures. Highly self-driven, curious & updated, coupled with her passion for her brands and a 'challenge accepted' attitude, helps Megha drives outcomes with excellence in execution. Megha has been a trusted collaborator and friend.... her authenticity, focus, solutions-driven mindset and ability to maintain good humour at all times, especially under stressful times, makes working with Megha a delight! My best wishes are with Megha in all her present and future endeavours.
Geetha Iyer
Megha is one of the few Brand Managers at Diageo who integrated digital at the core of brand strategy be it for Signature or Royal Challenge brand. She is diligent and fun to work with. Open to new ideas and actively keeps tab of new innovations across the media. She in fact encourages agency teams to bring in fresh ideas for her brands and well, she is a good task master; but gives complete flexibility and freedom to the capable team. She actively tracks performance and the 360 degree strategy including social virality for RC - RCB MyCovidHeroes campaign definitely worth a mention. An avid gamer, thoroughly enjoys socializing and never hesitates to express her thoughts. She is indeed a great asset to the team and I wish her all the best in her future endeavors.
Indrani Bhuyan
Megha is a great mix of talent and heart/passion in equal measures. Highly self-driven, curious & updated, coupled with her passion for her brands and a 'challenge accepted' attitude, helps Megha drives outcomes with excellence in execution. Megha has been a trusted collaborator and friend.... her authenticity, focus, solutions-driven mindset and ability to maintain good humour at all times, especially under stressful times, makes working with Megha a delight! My best wishes are with Megha in all her present and future endeavours.
Geetha Iyer
Megha is one of the few Brand Managers at Diageo who integrated digital at the core of brand strategy be it for Signature or Royal Challenge brand. She is diligent and fun to work with. Open to new ideas and actively keeps tab of new innovations across the media. She in fact encourages agency teams to bring in fresh ideas for her brands and well, she is a good task master; but gives complete flexibility and freedom to the capable team. She actively tracks performance and the 360 degree strategy including social virality for RC - RCB MyCovidHeroes campaign definitely worth a mention. An avid gamer, thoroughly enjoys socializing and never hesitates to express her thoughts. She is indeed a great asset to the team and I wish her all the best in her future endeavors.
Indrani Bhuyan
Megha is a great mix of talent and heart/passion in equal measures. Highly self-driven, curious & updated, coupled with her passion for her brands and a 'challenge accepted' attitude, helps Megha drives outcomes with excellence in execution. Megha has been a trusted collaborator and friend.... her authenticity, focus, solutions-driven mindset and ability to maintain good humour at all times, especially under stressful times, makes working with Megha a delight! My best wishes are with Megha in all her present and future endeavours.
Geetha Iyer
Megha is one of the few Brand Managers at Diageo who integrated digital at the core of brand strategy be it for Signature or Royal Challenge brand. She is diligent and fun to work with. Open to new ideas and actively keeps tab of new innovations across the media. She in fact encourages agency teams to bring in fresh ideas for her brands and well, she is a good task master; but gives complete flexibility and freedom to the capable team. She actively tracks performance and the 360 degree strategy including social virality for RC - RCB MyCovidHeroes campaign definitely worth a mention. An avid gamer, thoroughly enjoys socializing and never hesitates to express her thoughts. She is indeed a great asset to the team and I wish her all the best in her future endeavors.
Experience
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nurture.farm
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India
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Farming
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400 - 500 Employee
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Lead- Brand & Performance Marketing
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Oct 2021 - May 2023
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DIAGEO India
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India
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Consumer Goods
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700 & Above Employee
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General Manager- Marketing (Royal Challenge Trademark)
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May 2019 - Oct 2021
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Senior Brand Manager- Signature & Antiquity
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May 2017 - May 2019
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Freecharge
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India
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Technology, Information and Internet
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700 & Above Employee
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Marketing- Brand & Consumer Insights
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Dec 2015 - Mar 2017
• Demonetization (2016) led to immediate boom of wallet category, which entailed high speed planning of creative inputs, ATL & BTL planning, media activities for maximum impact. Launched brand campaign ‘FreeCharge Kiya Matlab Cash Diya’ which resulted in growth of 40% in transactions, 700%in wallet loads and brand measures like SPONT, MOUB and future purchase intention • Part of the team that rolled out high decibel 360 marketing campaign ‘Lo Do Khatham Karo’ as official partner of IPL 2016.… Show more • Demonetization (2016) led to immediate boom of wallet category, which entailed high speed planning of creative inputs, ATL & BTL planning, media activities for maximum impact. Launched brand campaign ‘FreeCharge Kiya Matlab Cash Diya’ which resulted in growth of 40% in transactions, 700%in wallet loads and brand measures like SPONT, MOUB and future purchase intention • Part of the team that rolled out high decibel 360 marketing campaign ‘Lo Do Khatham Karo’ as official partner of IPL 2016. The campaign won Bronze in Effie Awards 2016 & was also recognized by many independent agencies as the best during IPL 2016 • Played a crucial role in the overall social media campaign ideation for FreeCharge during IPL 2016. The overall campaign performed extremely well and FreeCharge was identified as the number one brand in social media by Brand Equity during the IPL period • Developed the new brand visual identity & guidelines to bring consistency in communication. • Made 3D audio visuals for product/features like FreeCharge Go card, Pay offline Merchant, Split Bill, Send and Request Money etc • Developed the BTL collateral deck & guidelines for major offline merchants like McDonald's, CCD, Shoppers stop, Crossword, Pantaloons, HPCL, IOCL etc • Responsible for planning ad hoc and long-term research and presenting the findings – BHR, product testing, script testing, ad testing & campaign evaluation. Worked on several projects related to communication & product concept development. Show less • Demonetization (2016) led to immediate boom of wallet category, which entailed high speed planning of creative inputs, ATL & BTL planning, media activities for maximum impact. Launched brand campaign ‘FreeCharge Kiya Matlab Cash Diya’ which resulted in growth of 40% in transactions, 700%in wallet loads and brand measures like SPONT, MOUB and future purchase intention • Part of the team that rolled out high decibel 360 marketing campaign ‘Lo Do Khatham Karo’ as official partner of IPL 2016.… Show more • Demonetization (2016) led to immediate boom of wallet category, which entailed high speed planning of creative inputs, ATL & BTL planning, media activities for maximum impact. Launched brand campaign ‘FreeCharge Kiya Matlab Cash Diya’ which resulted in growth of 40% in transactions, 700%in wallet loads and brand measures like SPONT, MOUB and future purchase intention • Part of the team that rolled out high decibel 360 marketing campaign ‘Lo Do Khatham Karo’ as official partner of IPL 2016. The campaign won Bronze in Effie Awards 2016 & was also recognized by many independent agencies as the best during IPL 2016 • Played a crucial role in the overall social media campaign ideation for FreeCharge during IPL 2016. The overall campaign performed extremely well and FreeCharge was identified as the number one brand in social media by Brand Equity during the IPL period • Developed the new brand visual identity & guidelines to bring consistency in communication. • Made 3D audio visuals for product/features like FreeCharge Go card, Pay offline Merchant, Split Bill, Send and Request Money etc • Developed the BTL collateral deck & guidelines for major offline merchants like McDonald's, CCD, Shoppers stop, Crossword, Pantaloons, HPCL, IOCL etc • Responsible for planning ad hoc and long-term research and presenting the findings – BHR, product testing, script testing, ad testing & campaign evaluation. Worked on several projects related to communication & product concept development. Show less
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Idea Cellular Ltd
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India
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Telecommunications
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700 & Above Employee
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Assistant Brand Manager
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Nov 2014 - Nov 2015
• Made the brand plan for Maharashtra & Goa circle for the year 2015-16 • Responsible for monitoring BHR, CSAT & RSAT for Idea- Maharashtra and Goa circle and present the findings to the top management • Successfully launched a 360 degree (except TV) perception campaign on achieving a milestone of “2 Crore customers” in Maharashtra & Goa. Amplified it further with PR coverage in all major publications • On ground activations like Cantor Activity & Smartfone Mela to further tap Rural… Show more • Made the brand plan for Maharashtra & Goa circle for the year 2015-16 • Responsible for monitoring BHR, CSAT & RSAT for Idea- Maharashtra and Goa circle and present the findings to the top management • Successfully launched a 360 degree (except TV) perception campaign on achieving a milestone of “2 Crore customers” in Maharashtra & Goa. Amplified it further with PR coverage in all major publications • On ground activations like Cantor Activity & Smartfone Mela to further tap Rural Market. These activations aimed to engage with locals and increase internet awareness • Major co-branding initiative with Maharashtra Police at the Kumbh Mela, Nashik. Only brand to be present at all the major Kumbh areas Show less • Made the brand plan for Maharashtra & Goa circle for the year 2015-16 • Responsible for monitoring BHR, CSAT & RSAT for Idea- Maharashtra and Goa circle and present the findings to the top management • Successfully launched a 360 degree (except TV) perception campaign on achieving a milestone of “2 Crore customers” in Maharashtra & Goa. Amplified it further with PR coverage in all major publications • On ground activations like Cantor Activity & Smartfone Mela to further tap Rural… Show more • Made the brand plan for Maharashtra & Goa circle for the year 2015-16 • Responsible for monitoring BHR, CSAT & RSAT for Idea- Maharashtra and Goa circle and present the findings to the top management • Successfully launched a 360 degree (except TV) perception campaign on achieving a milestone of “2 Crore customers” in Maharashtra & Goa. Amplified it further with PR coverage in all major publications • On ground activations like Cantor Activity & Smartfone Mela to further tap Rural Market. These activations aimed to engage with locals and increase internet awareness • Major co-branding initiative with Maharashtra Police at the Kumbh Mela, Nashik. Only brand to be present at all the major Kumbh areas Show less
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Racold
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India
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Manufacturing
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100 - 200 Employee
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Assistant Manager - Marketing
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Mar 2011 - Oct 2014
Joined the early marketing team as the youngest team member, just out of college. In 3 yrs 7 months learned plenty and also led multiple key projects. During this stint, worked on complete revamping of brand identity, architecture, tonality to implementing it at all key touch points like on product, TVC, other ATL, on-ground, retail stores etc. Led social media marketing, app marketing, website and online lead generation. Was tasked to lead and launch a new product line i.e… Show more Joined the early marketing team as the youngest team member, just out of college. In 3 yrs 7 months learned plenty and also led multiple key projects. During this stint, worked on complete revamping of brand identity, architecture, tonality to implementing it at all key touch points like on product, TVC, other ATL, on-ground, retail stores etc. Led social media marketing, app marketing, website and online lead generation. Was tasked to lead and launch a new product line i.e. solar water heaters. Show less Joined the early marketing team as the youngest team member, just out of college. In 3 yrs 7 months learned plenty and also led multiple key projects. During this stint, worked on complete revamping of brand identity, architecture, tonality to implementing it at all key touch points like on product, TVC, other ATL, on-ground, retail stores etc. Led social media marketing, app marketing, website and online lead generation. Was tasked to lead and launch a new product line i.e… Show more Joined the early marketing team as the youngest team member, just out of college. In 3 yrs 7 months learned plenty and also led multiple key projects. During this stint, worked on complete revamping of brand identity, architecture, tonality to implementing it at all key touch points like on product, TVC, other ATL, on-ground, retail stores etc. Led social media marketing, app marketing, website and online lead generation. Was tasked to lead and launch a new product line i.e. solar water heaters. Show less
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MarketsandMarkets™
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India
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Business Consulting and Services
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700 & Above Employee
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Business Development
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May 2010 - Mar 2011
Part of business development team to get Fortune 100 companies buy syndicated research reports. Closed a few big accounts like Baxter Healthcare. Early in my career learned cold calling, which is helpful even today! Part of business development team to get Fortune 100 companies buy syndicated research reports. Closed a few big accounts like Baxter Healthcare. Early in my career learned cold calling, which is helpful even today!
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Education
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2008 - 2010
University of Pune
Masters in Marketing Management + PGDBM (HR) -
2004 - 2007
Calcutta University
Bachelors of Arts, English Honours -
2002 - 2004
GHH Vidyamandir
Higher Secondary, Arts -
2022 -
GrowthX®
Product & Growth Marketing -
TTV
Senior Secondary
Community
