Experience

Efficacy Worldwide

• India
• Advertising Services
• 1 - 100 Employee

• Co-Founder and Chief Operating Officer

  • Dec 2018 - Present



AARIANA MEDIA SERVICES PVT. LTD.

• Gurgaon, Haryana

• Founder

  • Apr 2018 - Present

  Successfully running a digital and offline media sales organisation handling portfolio of various new age and conventional media products. Specialising in - Performance Marketing - Influencer Marketing - Activation and webinars - Associated with new age startups for their marketing solutions Successfully running a digital and offline media sales organisation handling portfolio of various new age and conventional media products. Specialising in - Performance Marketing - Influencer Marketing - Activation and webinars - Associated with new age startups for their marketing solutions



Elara Group (Housing, PropTiger & Makaan)

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Director-Marketing

  • Jun 2015 - Mar 2018

  - Brand and Insight - Communication planning - Go To Market Strategy - Media Marketing - Experiential Marketing - Brand and Insight - Communication planning - Go To Market Strategy - Media Marketing - Experiential Marketing



Gokeyless®

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Head Marketing

  • Jul 2010 - May 2015

  - Media Planning and Budgeting - Brand Management - Internal & External Communication - Category & Consumer Insight’s - Experiential Marketing - Media Planning and Budgeting - Brand Management - Internal & External Communication - Category & Consumer Insight’s - Experiential Marketing



Madison World

• India
• Advertising Services
• 500 - 600 Employee

• Business Director

  • Dec 2006 - Jul 2010

  May 2008 –July 2010 Business Director P&L head for Brands - Max NewYork Life Insurance - Spice Mobility Ltd Dec 2006-May 2008 Account Director Buying & Implementation Head - Coca Cola India - Dominos Pizza May 2008 –July 2010 Business Director P&L head for Brands - Max NewYork Life Insurance - Spice Mobility Ltd Dec 2006-May 2008 Account Director Buying & Implementation Head - Coca Cola India - Dominos Pizza



STARCOM WORLDWIDE LIMITED

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • May 2003 - Nov 2006

  • Media Strategy,Planning & Implementation for Brands - Sony India - Radio Khaitan - Voltas Ltd - Hugo Boss - AICC • Media Strategy,Planning & Implementation for Brands - Sony India - Radio Khaitan - Voltas Ltd - Hugo Boss - AICC



McCann - Erickson

• New Delhi Area, India

• Media Planner

  • Jan 2001 - May 2003

  Media Planning for Brands - Nestle India - L'Oreal Media Planning for Brands - Nestle India - L'Oreal