Shivika Gupta ✨
Digital Marketing and Communications Officer at The Housing Connection- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Thai Full professional proficiency
Topline Score
Bio
Raj Sodhi
Shivika delivered creative and innovative ideas for the marketing team at RASHAYS. Her copywriting skills were excellent and always engaged the audience on social media platforms like Instagram and Facebook. She also demonstrated leadership skills while valuing teamwork and collaboration to meet targets and goals. Shivika also possesses a great bubbly and humble personality, I had a great time working with her!
Shivram Bhardwaj
I had the opportunity, as an alumni of Macquarie Business School, to work with Shivika as part of her Masters coursework and have continued my contact with her in a mentoring capacity since. Shivika, in my opinion, is a conscientious individual who prides herself on her professional approach, attention to detail and desire to learn. I was quite impressed with the caliber of questions Shivika brings to the table as well as her diverse skill set. These make for an incredibly hard working, talented individual. In the absence of hiring Shivika for the right opportunity, I would gladly recommend her as a valuable asset to any organisation.
Raj Sodhi
Shivika delivered creative and innovative ideas for the marketing team at RASHAYS. Her copywriting skills were excellent and always engaged the audience on social media platforms like Instagram and Facebook. She also demonstrated leadership skills while valuing teamwork and collaboration to meet targets and goals. Shivika also possesses a great bubbly and humble personality, I had a great time working with her!
Shivram Bhardwaj
I had the opportunity, as an alumni of Macquarie Business School, to work with Shivika as part of her Masters coursework and have continued my contact with her in a mentoring capacity since. Shivika, in my opinion, is a conscientious individual who prides herself on her professional approach, attention to detail and desire to learn. I was quite impressed with the caliber of questions Shivika brings to the table as well as her diverse skill set. These make for an incredibly hard working, talented individual. In the absence of hiring Shivika for the right opportunity, I would gladly recommend her as a valuable asset to any organisation.
Raj Sodhi
Shivika delivered creative and innovative ideas for the marketing team at RASHAYS. Her copywriting skills were excellent and always engaged the audience on social media platforms like Instagram and Facebook. She also demonstrated leadership skills while valuing teamwork and collaboration to meet targets and goals. Shivika also possesses a great bubbly and humble personality, I had a great time working with her!
Shivram Bhardwaj
I had the opportunity, as an alumni of Macquarie Business School, to work with Shivika as part of her Masters coursework and have continued my contact with her in a mentoring capacity since. Shivika, in my opinion, is a conscientious individual who prides herself on her professional approach, attention to detail and desire to learn. I was quite impressed with the caliber of questions Shivika brings to the table as well as her diverse skill set. These make for an incredibly hard working, talented individual. In the absence of hiring Shivika for the right opportunity, I would gladly recommend her as a valuable asset to any organisation.
Raj Sodhi
Shivika delivered creative and innovative ideas for the marketing team at RASHAYS. Her copywriting skills were excellent and always engaged the audience on social media platforms like Instagram and Facebook. She also demonstrated leadership skills while valuing teamwork and collaboration to meet targets and goals. Shivika also possesses a great bubbly and humble personality, I had a great time working with her!
Shivram Bhardwaj
I had the opportunity, as an alumni of Macquarie Business School, to work with Shivika as part of her Masters coursework and have continued my contact with her in a mentoring capacity since. Shivika, in my opinion, is a conscientious individual who prides herself on her professional approach, attention to detail and desire to learn. I was quite impressed with the caliber of questions Shivika brings to the table as well as her diverse skill set. These make for an incredibly hard working, talented individual. In the absence of hiring Shivika for the right opportunity, I would gladly recommend her as a valuable asset to any organisation.
Credentials
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UX/UI
Monash UniversityAug, 2021- Oct, 2024 -
Google Ads (AdWords) Essential Training
LinkedInAug, 2020- Oct, 2024 -
Google Analytics Essential Training
LinkedInAug, 2020- Oct, 2024 -
Introduction to Web Design and Development
LinkedInAug, 2020- Oct, 2024 -
Reports and dashboards for Lightning Experience
Trailhead by SalesforceAug, 2020- Oct, 2024 -
SEO Foundations
LinkedInJul, 2020- Oct, 2024 -
Social Media Marketing Foundations
LinkedInJul, 2020- Oct, 2024
Experience
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The Housing Connection
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Australia
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Civic and Social Organizations
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1 - 100 Employee
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Digital Marketing and Communications Officer
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Jan 2022 - Present
✅ Leading Email Marketing campaigns and nurture sequences using HubSpot. ✅ Creating and scheduling content for Social Media platforms using Canva/ Adobe and Meta Business ✅ Leading paid ad campaigns for Facebook & Instagram using Ads Manager ✅ Copywriting for organic social posts and website SEO ✅ Leading a UX Design Project for the website and responsible for all website updates and improvements on WordPress. ✅ Compiling key statistics and reporting essential figures for bi-monthly Marketing Board Reports ✅ Video editing and graphic designing for marketing resources and assets to share digitally and at disability expos. Show less
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The Creative Hustle
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Australia
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Co-Founder
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Aug 2022 - Present
Marketing Agency providing unique and creative solutions to generate sales for Fitness and Martial Arts studios across Australia. Marketing Agency providing unique and creative solutions to generate sales for Fitness and Martial Arts studios across Australia.
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RASHAYS
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Australia
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Restaurants
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100 - 200 Employee
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Digital Marketing Specialist
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May 2021 - Jan 2022
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Health Generation
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Australia
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Hospitals and Health Care
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1 - 100 Employee
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Marketing and Operations Coordinator
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Jul 2020 - May 2021
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Pool Perfect
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Sydney, New South Wales, Australia
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Digital Marketing Executive
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Aug 2019 - Aug 2020
✅ Redesigned and restructured the e-commerce website on Shopify to improve its usability and user experience ✅ Improved website ranking by 25% using SEO to target keywords ✅ Ran paid socials on Facebook ✅ Developed a new logo and promotional ads using Canva ✅ Redesigned and restructured the e-commerce website on Shopify to improve its usability and user experience ✅ Improved website ranking by 25% using SEO to target keywords ✅ Ran paid socials on Facebook ✅ Developed a new logo and promotional ads using Canva
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Finoptix
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Sydney, Australia
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Administrator
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Feb 2020 - Jun 2020
➢ Data entry and accounting of daily operations on MS Excel for tax purposes ➢ Internal/external communication to coordinate meetings and organize client information ➢ Generating quotes on insurance providers such as TAL, Zurich, and MLC ➢ Data entry and accounting of daily operations on MS Excel for tax purposes ➢ Internal/external communication to coordinate meetings and organize client information ➢ Generating quotes on insurance providers such as TAL, Zurich, and MLC
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Meetup
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Event Organizer
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Jul 2019 - Feb 2020
➢ Articulating event ideas and expediting them on numerous Meetup groups (Alive in Sydney, After work social club, Walks around Sydney) ➢ Promoting events on social media platforms (Facebook, Instagram) and creative writing on event’s page ➢ Liaising with venue managers to formulate ways that enhance the experience for guests; Ensuring food is served, interacting with guests, requesting feedback, improvising services ➢ Articulating event ideas and expediting them on numerous Meetup groups (Alive in Sydney, After work social club, Walks around Sydney) ➢ Promoting events on social media platforms (Facebook, Instagram) and creative writing on event’s page ➢ Liaising with venue managers to formulate ways that enhance the experience for guests; Ensuring food is served, interacting with guests, requesting feedback, improvising services
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Forcast Official
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Australia
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Retail
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1 - 100 Employee
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Retail Sales Associate
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Jan 2019 - Dec 2019
➢ Store management and supervision in situations of high customer traffic ➢ Applied knowledge of fit, trends and fashion to provide consultation to each customer ➢ Systemizing store software, EFTPOS system and stock merchandising ➢ Store management and supervision in situations of high customer traffic ➢ Applied knowledge of fit, trends and fashion to provide consultation to each customer ➢ Systemizing store software, EFTPOS system and stock merchandising
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Wizcraft International Entertainment Pvt. Ltd.
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India
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Events Services
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400 - 500 Employee
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Public Relations Coordinator
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Jun 2018 - Jun 2018
➢ Actively participated with the PR team to enhance and manage relations with media companies ➢ Collaborating with different internal departments to ease the flow of the events ➢ Maintained strong team synergy through delegating tasks in a fast-paced environment ➢ Actively participated with the PR team to enhance and manage relations with media companies ➢ Collaborating with different internal departments to ease the flow of the events ➢ Maintained strong team synergy through delegating tasks in a fast-paced environment
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GoPomelo
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Thailand
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IT Services and IT Consulting
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1 - 100 Employee
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HR Assistant
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Apr 2017 - Jun 2017
➢ Powered G Suite and HR systems with employee turnover, employee absentees and companywide events ➢ Spearheaded recruitment alongside the company CEO and delivered induction training & support to new employees ➢ Researched HR policies and potential improvements for the existing system ➢ Powered G Suite and HR systems with employee turnover, employee absentees and companywide events ➢ Spearheaded recruitment alongside the company CEO and delivered induction training & support to new employees ➢ Researched HR policies and potential improvements for the existing system
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Education
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2021 - 2021
Monash University Boot Camps
UX/UI Design, User Experience Design -
2018 - 2020
Macquarie Graduate School of Management
Master of Management, Business, Management, Marketing, and Related Support Services -
2015 - 2018
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
Bachelor of Management Studies, Marketing -
2012 - 2014
St Andrews International School Bangkok
International Baccalaureate (IB Diploma)
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