Experience

SuperfluidTeam

• Italy
• Marketing Services
• 1 - 100 Employee

• CEO & Co-Founder

  • Apr 2020 - Present

  Our mission: empower brands to stay at the top of the marketing game. Assess. First of all we identify, quantify and expose opportunities for you across 30+ marketing areas. Execute. We can join your company and execute like an extension of your own team, incentivized by results. We can do this because we have first-hand experience in building marketing teams and marketing machines. A track record in solving C-level problems and delivering results. The best talent… Show more Our mission: empower brands to stay at the top of the marketing game. Assess. First of all we identify, quantify and expose opportunities for you across 30+ marketing areas. Execute. We can join your company and execute like an extension of your own team, incentivized by results. We can do this because we have first-hand experience in building marketing teams and marketing machines. A track record in solving C-level problems and delivering results. The best talent, insights and execution capabilities can come from everywhere in the world. That's why we pull them from an international network of 50+ vetted professionals and microcompanies on top of our nimble full-time team. Show less Our mission: empower brands to stay at the top of the marketing game. Assess. First of all we identify, quantify and expose opportunities for you across 30+ marketing areas. Execute. We can join your company and execute like an extension of your own team, incentivized by results. We can do this because we have first-hand experience in building marketing teams and marketing machines. A track record in solving C-level problems and delivering results. The best talent… Show more Our mission: empower brands to stay at the top of the marketing game. Assess. First of all we identify, quantify and expose opportunities for you across 30+ marketing areas. Execute. We can join your company and execute like an extension of your own team, incentivized by results. We can do this because we have first-hand experience in building marketing teams and marketing machines. A track record in solving C-level problems and delivering results. The best talent, insights and execution capabilities can come from everywhere in the world. That's why we pull them from an international network of 50+ vetted professionals and microcompanies on top of our nimble full-time team. Show less



Scalapay

• Ireland
• Financial Services
• 100 - 200 Employee

• Shareholder

  • Jun 2022 - Present



ARTKNIT STUDIOS

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Shareholder

  • 2020 - Present



Kampaay

• Italy
• Software Development
• 1 - 100 Employee

• Shareholder

  • 2019 - Present



Everli

• Italy
• Internet Marketplace Platforms
• 100 - 200 Employee

• Shareholder

  • 2017 - Present

• Chief Marketing, Analytics and Product Officer

  • Jan 2017 - Nov 2018

  Everli allows customers to shop groceries online from any retailer like Carrefour and Lidl and get them in one hour. I joined the company at its early stage, contributed to the scale-up phase and the €11M Series B fundraising. During this period Gross Merchandise Value annual run rate went from €3M to €17M while employees went from 15 to 90. Call-outs - Creation of 3 functions (Marketing, Product, Analytics), hiring and management of ~20 people - Lead the International… Show more Everli allows customers to shop groceries online from any retailer like Carrefour and Lidl and get them in one hour. I joined the company at its early stage, contributed to the scale-up phase and the €11M Series B fundraising. During this period Gross Merchandise Value annual run rate went from €3M to €17M while employees went from 15 to 90. Call-outs - Creation of 3 functions (Marketing, Product, Analytics), hiring and management of ~20 people - Lead the International Expansion. Market-entry scoring across 40 countries, business plan and presentation to the board - Creation of a new business line with the CEO called ‘Market Research’, i.e. selling insights to Consumer Brands - Marketing Management Covered areas like customer awareness/acquisition/retention across online/offline channels and PR Resul example: Monthly New Customers +400% (industry average at +30% per year) - Product Management Managed Designers and Product Managers, defined roadmap for all products, ongoing delivery management Result example: established an agile process that increased Tech Team efficiency by 30% - Analytics Management Prioritize analytical tools and insights for all functions Result example: created the first Cohort, CLTV, P&L reports



Manebí

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Chief Operating Officer

  • Sep 2019 - Apr 2020

  Manebi sells fashion products across 3 channels: - wholesale (e.g. Net-a-porter, Galeries LaFayette) - retail (a dozen mono-brand shops across multiple European countries) - ecommerce Call-outs - Business plan update, forecasting and planning models improvement - Scout and launch of a list of projects to support revenues growth, profitability, business scalability - Team management and Hiring - Logistics turnaround resulting in 7 incremental percentage points of… Show more Manebi sells fashion products across 3 channels: - wholesale (e.g. Net-a-porter, Galeries LaFayette) - retail (a dozen mono-brand shops across multiple European countries) - ecommerce Call-outs - Business plan update, forecasting and planning models improvement - Scout and launch of a list of projects to support revenues growth, profitability, business scalability - Team management and Hiring - Logistics turnaround resulting in 7 incremental percentage points of e-commerce EBITDA Show less Manebi sells fashion products across 3 channels: - wholesale (e.g. Net-a-porter, Galeries LaFayette) - retail (a dozen mono-brand shops across multiple European countries) - ecommerce Call-outs - Business plan update, forecasting and planning models improvement - Scout and launch of a list of projects to support revenues growth, profitability, business scalability - Team management and Hiring - Logistics turnaround resulting in 7 incremental percentage points of… Show more Manebi sells fashion products across 3 channels: - wholesale (e.g. Net-a-porter, Galeries LaFayette) - retail (a dozen mono-brand shops across multiple European countries) - ecommerce Call-outs - Business plan update, forecasting and planning models improvement - Scout and launch of a list of projects to support revenues growth, profitability, business scalability - Team management and Hiring - Logistics turnaround resulting in 7 incremental percentage points of e-commerce EBITDA Show less



brumbrum

• Italy
• Automotive
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2019 - Sep 2019

  Brumbrum wants to become the leader in online car sales by providing a hassle-free online purchase experience for leased and used cars. All sold cars are guaranteed and delivered at home. I joined after Accel led the Series B funding round of €23M. Call-outs: - Team management of 7 people from Marketing to UX - Multi-million marketing budget management spanning across online and offline media - Business Intelligence development to make the marketing team more analytical and… Show more Brumbrum wants to become the leader in online car sales by providing a hassle-free online purchase experience for leased and used cars. All sold cars are guaranteed and delivered at home. I joined after Accel led the Series B funding round of €23M. Call-outs: - Team management of 7 people from Marketing to UX - Multi-million marketing budget management spanning across online and offline media - Business Intelligence development to make the marketing team more analytical and efficient - Focus on the ‘Search Engine Marketing’ channel, grew 3x within months - Focus on the ‘Search Engine Optimization’ channel led to a €100k investment and a journalist hire Show less Brumbrum wants to become the leader in online car sales by providing a hassle-free online purchase experience for leased and used cars. All sold cars are guaranteed and delivered at home. I joined after Accel led the Series B funding round of €23M. Call-outs: - Team management of 7 people from Marketing to UX - Multi-million marketing budget management spanning across online and offline media - Business Intelligence development to make the marketing team more analytical and… Show more Brumbrum wants to become the leader in online car sales by providing a hassle-free online purchase experience for leased and used cars. All sold cars are guaranteed and delivered at home. I joined after Accel led the Series B funding round of €23M. Call-outs: - Team management of 7 people from Marketing to UX - Multi-million marketing budget management spanning across online and offline media - Business Intelligence development to make the marketing team more analytical and efficient - Focus on the ‘Search Engine Marketing’ channel, grew 3x within months - Focus on the ‘Search Engine Optimization’ channel led to a €100k investment and a journalist hire Show less



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Senior Online Marketing Analyst

  • Aug 2014 - Dec 2016

  - Management, analysis, optimization of a nine-digit worldwide marketing budget which led to 100% YoY revenue growth (3X marketplace benchmark) - Management of a reporting suite consisting in ETL and data validation processes, reporting views - Ongoing analysis to help top management understand performance and act on drivers - Management, analysis, optimization of a nine-digit worldwide marketing budget which led to 100% YoY revenue growth (3X marketplace benchmark) - Management of a reporting suite consisting in ETL and data validation processes, reporting views - Ongoing analysis to help top management understand performance and act on drivers



Google

• United States
• Software Development
• 700 & Above Employee

• Strategic Partnerships Manager

  • Sep 2013 - Jun 2014

  Responsible for establishing new partnerships in terms of ad-serving and monetization.

• Associate Product Marketing Manager

  • Oct 2012 - Oct 2013

  Marketing, Analytics, Mediaplan Management



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Online Marketing Specialist

  • Feb 2012 - Oct 2012



Babotel

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing & Web Development

  • Sep 2011 - Jan 2012



IRI

• United States
• Market Research
• 700 & Above Employee

• Analyst Trainee

  • Mar 2011 - Aug 2011



dentsu Japan

• Japan
• Advertising Services
• 700 & Above Employee

• Intern

  • Oct 2008 - Dec 2008