Experience

Zip

• United States
• Software Development
• 200 - 300 Employee

• Senior Field Marketing Manager

  • Sep 2023 - Present



Fairmarkit

• United States
• Software Development
• 100 - 200 Employee

• Senior Field Marketing Manager

  • Jan 2023 - Aug 2023

  • Managed field and event marketing program of over $600k, scaling sponsored and hosted events 2x to 20+. • Developed and drove regional ABM strategy with sales organization, outlining playbooks for target accounts in different areas of the funnel; utilizing programs such as 6Sense, Zoominfo, Linkedin Sales Navigator, Drift, Swagup, social, paid ads, partner enablement, and Salesloft. • Point of contact for sales: launching integrated campaigns with clear steps of action, with continuous… Show more • Managed field and event marketing program of over $600k, scaling sponsored and hosted events 2x to 20+. • Developed and drove regional ABM strategy with sales organization, outlining playbooks for target accounts in different areas of the funnel; utilizing programs such as 6Sense, Zoominfo, Linkedin Sales Navigator, Drift, Swagup, social, paid ads, partner enablement, and Salesloft. • Point of contact for sales: launching integrated campaigns with clear steps of action, with continuous reporting on program results and ROI. Leveraging Salesforce and Marketo reporting and dashboard creations for each sales team. • Partnered strategically with channel and partner teams to advance pipeline with joint campaigns and events. Show less



Tipalti

• United States
• Software Development
• 700 & Above Employee

• Senior Corporate Events Manager

  • Feb 2022 - Jan 2023

  San Francisco Bay Area ● Marketing MVP of the Quarter Q3 2022 ● Managing team of 3 (left managing team of 6) executing on Tipalti's third party tradeshow program, formalizing processes to scale global field and sponsored event program at Tipalti - overseeing team activating over 100+ tradeshows per year. ● Direct and execute 6-part virtual roadshow series showcasing customer case studies and thought leadership. ● Executive Director for two hybrid user conferences with a total of over 3k virtual registrants… Show more ● Marketing MVP of the Quarter Q3 2022 ● Managing team of 3 (left managing team of 6) executing on Tipalti's third party tradeshow program, formalizing processes to scale global field and sponsored event program at Tipalti - overseeing team activating over 100+ tradeshows per year. ● Direct and execute 6-part virtual roadshow series showcasing customer case studies and thought leadership. ● Executive Director for two hybrid user conferences with a total of over 3k virtual registrants, 32 sessions, and 72 speakers (internal/external); both virtual and hybrid (San Francisco and London live), managing a budget over $500k, working with product, partnership & customer marketing, solutions consulting, sales, design, and executive leadership teams.

• Field Marketing Manager

  • Sep 2020 - Feb 2022

  San Francisco Bay Area ● Marketing MVP of the Quarter Q4 2021 ● Created templated project management process to scale Tipalti’s Field Marketing program, allowing for new hire ramp time expedited from 90 days to 30, scaling team from 1 to 4 people. ● Plan and manage Tipalti’s participation at all third-party industry events as well as hosted/owned events, webinars, and roadshows – over 30 virtual/live events in first year of employment. ● Launched inaugural spring conference, a one-day, virtual event… Show more ● Marketing MVP of the Quarter Q4 2021 ● Created templated project management process to scale Tipalti’s Field Marketing program, allowing for new hire ramp time expedited from 90 days to 30, scaling team from 1 to 4 people. ● Plan and manage Tipalti’s participation at all third-party industry events as well as hosted/owned events, webinars, and roadshows – over 30 virtual/live events in first year of employment. ● Launched inaugural spring conference, a one-day, virtual event, five partners, six sessions, 13 speakers. Exceeded registration goal of 500 to 820 – $3k total spend yielding 399 net new leads and a closed won opportunity exceeding $45k. ● Manage logistics and project plan for inaugural Tipalti user conference: program development framework, virtual event platform selection, outline for third party contractor support, speaker onboarding flow, VIP engagement, gamification, and attendee engagement. ● Manage marketing campaigns increasing brand awareness locally/regionally, and driving leads and MQLs for three sales teams, supporting 18 different sales representatives. ● CSR involvement: member of steering committee for Tipalti's Women's ERG, manage Tipalti's Philanthropy Committee, participate in Volunteer Committee.



Segment

• United States
• Technology, Information and Internet
• 400 - 500 Employee

• Field Marketing and Event Operations

  • Mar 2019 - May 2020

  San Francisco Bay Area Field Marketing: ● Created and executed integrated field marketing and trade show campaign strategy, owning relationship with sales for event selection, vendor management, event logistics, design and asset creation. The past 6 months yielded participation in 21 global tradeshows resulting in 4k new TOFU leads, and $26.7M in pipeline. ● Streamlined program and rolled out process for tradeshow and field event scalability allowing for double the amount of campaigns to deploy: templates… Show more Field Marketing: ● Created and executed integrated field marketing and trade show campaign strategy, owning relationship with sales for event selection, vendor management, event logistics, design and asset creation. The past 6 months yielded participation in 21 global tradeshows resulting in 4k new TOFU leads, and $26.7M in pipeline. ● Streamlined program and rolled out process for tradeshow and field event scalability allowing for double the amount of campaigns to deploy: templates for project management depending on engagement size/audience, webinar process, design requests, and training enablement for sales and technical teams. ● Moved all live events to virtual within 1 month, creating process for moving events to virtual with limited disruption to sales pipeline: , platform vetting, webinar production, automated email campaigns, direct mailing and ABM outreach. Design: ● Project and brand manager for all field and partnership marketing asset creation: physical builds, printed materials, digital platforms and downloads. ● Managed roll out of 2 full scale brand re-designs within 1 year: mapped out asset locations, connected appropriate stakeholders for providing updates, created design briefs for updated elements ● Produced RFPs for vendors sourced to produce booth design and engagements for live tradeshows. Worked with brand and product marketing to draft brand books and templates to share with external Social Impact/Sustainability: ● Creation of employee engagement sustainability communications channel and driving force in building sustainability task force by seeking cross-department buy-in with key decision makers. ● Worked with HR, finance, and workplace operations to create a sustainability and zero waste program, provide a social impact option for 401k investing, and formalized internal and external facing CSR goals. Show less



Sustainable Brands

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Senior Manager, Sponsorship Fulfillment, Business Development & Expo

  • Feb 2018 - Mar 2019

  San Francisco Bay Area Business Development & Sponsorship Fulfillment: ● Managed sponsorship contract fulfillment for 2 annual conferences (ranging in size from 350 – 2,500 attendees), acting as the main point of contact for over 150 sponsors (representing $1.7M in sponsorship revenue). ● Advised sales team in sponsorship inventory development and management on 3 annual events, and an ongoing digital sales platform, totaling over $5 million in sales: provided client consultations to design custom sponsorship… Show more Business Development & Sponsorship Fulfillment: ● Managed sponsorship contract fulfillment for 2 annual conferences (ranging in size from 350 – 2,500 attendees), acting as the main point of contact for over 150 sponsors (representing $1.7M in sponsorship revenue). ● Advised sales team in sponsorship inventory development and management on 3 annual events, and an ongoing digital sales platform, totaling over $5 million in sales: provided client consultations to design custom sponsorship packages, to amplify their engagement across the Sustainable Brands platform. Provided updated sales tracking reports and forecasting. Post-campaign reporting provided to review ROI and support renewals/expansions. ● Drove digital strategy for over 75 clients, worked with marketing and editorial to ensure all components of contract fulfilled: editorial, advertisements, webinars. Scheduled and curated content with clients, production of webinars, managed executive presenters, facilitating marketing campaign and strategy. Expo Design & Management: ● Developed and executed project plans and budgets for three annual tradeshows with over 150 exhibitors, serving as the main point of contact for vendors, exhibitors, venues, and contractor support. ● Designed expo engagement facilitating interaction between attendees and attendees via lead retrieval, booth engagement consulting, and gamification via in-app and in person participation. Startup competition: ● Owned and managed annual startup competition: overseeing the submissions and vetting process (over 70+ applications), acceptance and coaching of 10 finalists, creation and execution of go-to-market plans including sourcing and onboarding executive judges, maintaining relevant webpages and communications, hosting competition live on mainstage. ●Facilitated engagement of startup community at live events, via live meetups, in-app engagements, and media coverage via press releases and blogs.

• Sponsorship & Expo Manager

  • Jan 2015 - Feb 2018

  San Francisco Bay Area

• Customer & Team Engagement Lead

  • Oct 2013 - Jan 2015

  San Francisco Bay Area ● Main point of contact and customer service for the Sustainable Brands community, responsible for the management of the company's community engagement outlets: main phone line, email address, social messaging, and CRM platform (SugarCRM). ● Part of the Operations team at Sustainable Brands, that plans and executes events produced by Sustainable Brands, including the flagship, four-day event with over 1,500 attendees and 38 sponsors, includes plenaries, break-out sessions, networking… Show more ● Main point of contact and customer service for the Sustainable Brands community, responsible for the management of the company's community engagement outlets: main phone line, email address, social messaging, and CRM platform (SugarCRM). ● Part of the Operations team at Sustainable Brands, that plans and executes events produced by Sustainable Brands, including the flagship, four-day event with over 1,500 attendees and 38 sponsors, includes plenaries, break-out sessions, networking activities, and a Solutions Expo with over 50 different exhibitors. ● Responsibilities included: executing contract agreements with high level sponsors, creating and managing registration codes using regonline.com, created html emails, assisted in the onsite execution of the Expo and sponsor events, and was a contact for sponsor/exhibitor questions and concerns. ● Constructed marketing activities including: creating and maintaining web pages for conference online website, inserting logos, links and content; managing email campaign database of over 300 members. ● Secured event sponsorship for nonprofits, education, and strategic partnerships, resulting in enhanced event experiences and saving over $100k in event expenses.

• Conference Operations Associate

  • Feb 2013 - Oct 2013

  San Francisco Bay Area



Magdalena Ecke Family YMCA

• Germany
• Health, Wellness & Fitness
• 1 - 100 Employee

• Camp Counselor

  • Jun 2008 - Sep 2012

  Encinitas, California, United States



U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Intern - Office of Congressman Sam Farr

  • Sep 2011 - Dec 2011

  Washington D.C. Metro Area ● Conducted research on current legislation and responded to incoming constituent letters; organized and entered constituent information into company database ● Prioritized daily activities for staff, provided administrative support, participated in senior staff meetings, and created supplemental memos to congressional hearings. ● Presented daily guided tours of the US Capitol building