Experience

JACHS

• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior E-Commerce and Digital Marketing Manager

  • May 2015 - Present

  • Planning & executing all web, SEM, SEO, email, social media, direct mail, native/blog, affiliate, influencer/celebrity, audio, promotions/discounts, remarketing and PPC display advertising campaigns • Managing Website: design, content creation, UX optimization, product uploading/management, descriptions, navigation, inventory management, merchandising, order fulfillment, shipping logistics, apps/plug-in's management, returns, and customer service • Devising strategies to drive qualified online traffic to www.jachsny.com • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs) • Identifying trends and insights, and optimizing spend and performance of digital campaigns • Utilizing analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Responsible for budgetary control of all digital marketing • Evaluating customer research, market conditions and competitor data. • Collaborating with agencies and other partners & brands • Dropship/ Marketplace management • Handling Public Relations & Editorial/Media Collaboration • Creating content and managing all Social Media accounts/ Social Commerce (Have grown accounts from scratch to more than 210k Followers- Instagram & Facebook combined- @jachsny) • Executing all Photo/Video Production for website & campaign content • Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate • Recruiting, Hiring, Training & Management of all members of my team. • Have kickstarted the website from an experiment to a legitimate direct to consumer online business generating millions of dollars in sales. Show less



Anatomy Inc.

• Gainesville, Florida Area

• Marketing and Revenue Management Intern

  • Jan 2015 - Apr 2015

  Anatomy Inc (‘Anatomy’) was a premier hospitality group headquartered in Gainesville, Florida. Anatomy’s target market was primarily focused on the student demographic of the surrounding Colleges & Universities. The Anatomy team strived to effectively market venues into some of the premier bars/clubs/restaurants Gainesville has to offer. • Worked with the company to help them accomplish a wide variety of promotional and marketing goals • Responsible for Future Event Revenue projections and Expense forecasting • Conducted Profit Analysis of previous events • Conducted Revenue Management optimization analysis on company expenditures • Responsible for Social and Private event bookings • Performed various Operational duties at Venues and co-hosted several events • Managed PR and Social Media operations helping reach and attract new customers Show less



University of Florida

• United States
• Higher Education
• 700 & Above Employee

• Social Media and Public Relations Director

  • Jan 2012 - Mar 2014

  • Founded and established all social media platforms for the fraternity as a creative marketing tool to assist with future recruiting, communication of fraternal campus involvement, and upcoming events. • Created an easy alumni communication hub where any questions or issues regarding the fraternity could be quickly answered in an efficient way • Increased attendance at fraternal on-campus events using social media to reach more people • Responsible for maintaining the public image of the fraternity online • Managed all the social media platforms in the fraternity’s name Show less



JACHS

• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Intern/ Showroom Manager

  • Jun 2010 - Aug 2013

  • Managed inventory and organization of sample products and other items displayed in showroom • Packaging and transporting large quantities of inventory to company warehouse • Shadowed the CEO and founder of JACHS NY Hayati Banastey attending company meetings with potential and existing clients • Came up with creative marketing plans to boost promotions and activity on company’s Social Media platforms • Involved in Co-leading several photo-shoots for new product lookbooks • Assisted Sales Director during Tradeshows • Handling E-Commerce Customer Service/ Returns • Head of incoming Interns Show less