Experience

Lila Group

• Türkiye
• Paper and Forest Product Manufacturing
• 300 - 400 Employee

• Senior Brand Manager

  • Mar 2021 - Present



ALES Groupe (n'existe plus)

• France
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Product Manager (Phyto)

  • Mar 2018 - Mar 2021

  Being responsible from the market leader in dermocosmetic; Phyto, global hair care brand positioned in pharmacies. Develop local brand plans in alignment with global brand strategies. Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution. Focus on planning, spending and controlling the promotional budgets. Actively execute and communicate during cycle meetings. Provide direction to the field in order to facilitate goal-setting process in line with corporate goals, monitor progress, measure results. Lead multi-stake holder approach in marketing activities; manage KOL’s, pharmacies, consumer groups and agencies. Show less



Sütaş Group

• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Aug 2017 - Mar 2018

  Brand manager of the flagship brand; Sütaş Süt. Create marketing plans and introduce new products to the market or to enter new business segments. Perform regular monthly and quarterly business analysis. Manage the point of sales material (including budget, logistics, distribution and assortment). Develop strategic plans in line with their financials to top management. Co-work with research and development department for new product developments. Brand manager of the flagship brand; Sütaş Süt. Create marketing plans and introduce new products to the market or to enter new business segments. Perform regular monthly and quarterly business analysis. Manage the point of sales material (including budget, logistics, distribution and assortment). Develop strategic plans in line with their financials to top management. Co-work with research and development department for new product developments.



Anadolu Efes

• Türkiye
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Jul 2015 - Jun 2017

  Direct marketing efforts for 6 premium brands; both global and local brands.Execute the marketing strategy and marketing plan based upon company business objectives.Manage the entire product line life cycle from strategic planning to tactical activities.Conduct P&L analysis and develop pricing strategies.Develop and implement marketing communications plan.Coordinate all brand marketing activities with other departments and third parties.Control marketing & promotional expenditure within agreed budgets. Show less

• Innovation and Consumer Intelligence Executive

  • Dec 2014 - Jul 2015

  Marketing ResearchDetermine business issue and define research need accordingly.Design all research structure, generate insights and guide brand teams.Conduct various types of consumer research; brand perception tests, usage&attitude, tastings, pricing, channel strategy, launch and relaunch.Brand DevelopmentAnalyze market trends, consumer behaviour.Develop brand strategies, launch plans by tracking growth opportunities for each SKU.Focus on portfolio strategy and set clear positionings for all brands with a collaboration of cross functional teams. Show less

• Marketing Specialist

  • Jul 2011 - Dec 2014

  Innovation,Strategy and Consumer Insight