Assistant Manager - Integrated Media

• Jul 2023 - Present

Account Manager

• Oct 2021 - Jul 2023

Accounts handled: 2Go Group, Inc. (2Go Express), Jelma Philipines, Inc. (White Flower), Torres Foodline (La Prima, PanSalubong, Andale, Pampa's, El Mejor, El Primo, Andale, Happy Home), Asia Brewery Inc. (Tanduay Ice, Spritz Hard Seltzer), Asian Institute of Management (Master in Cybersecurity, Master in Innovation and Business, Bachelor of Science in Data Science and Business Administration), JFRL Group of Companies (Chelsea Shoes, Chesca Shoes, & Finickee Shoes), AB Pascual (Chocolate Milk), ViewQwest, EastWest Ageas Insurance, Straits Times (SPH Media Ltd) Show less

Community Manager

• Jun 2020 - Jun 2023

• Manages a national project for local farmers’ online literacy under the Digital Farmers Program (a joint national project of Smart Communications and Agricultural Training Institute of the Philippines)• Coordinates with Municipal and Community Agriculture officers and farmers all-over the Philippines for farming topics• Develops content (graphics, copy, and strategies) for participants of the Digital Farmers Program• Monitors and reports monthly engagements of Digital Farmer participantsOnline communities handled:Digital Farmer's Program Online Community, Farmsmart PH Online Community Show less

Content Contributor

• Sep 2019 - May 2020

• Developed questionnaires regarding Online Child Safety, Internet Safety, Data Privacy and Security, Social Engineering, and spotting fake online news for their #Cybersmart Caravan, a national program by Smart Communications aimed to raise knowledge and awareness regarding online safety and literacy for Senior High School Teachers all-over the Philippines• Produced a program flow script which includes host’s spiel and guidelines of activity for #Cybersmart Caravan• Revised format of Mathematics Learning Sheets for lower elementary students for Smart Communications project• Copyedited contents for the Learning Sheets intended to be implemented in lower elementary school pupils Show less

Account Manager

• Apr 2021 - Oct 2021

• Builds lasting client relationship by attending to the needs of the brand both internally and externally. • Develops PR strategies and communication plan for brands. • Handles traditional and digital PR initiatives to elevate the brands' name in the market. • Keeps track of all campaigns, making sure that everything progresses within the brand's budget. • Coordinates with influencer relations, media relations, and social media team for developing a tailored-fit campaign for the brand. • Organizes and activates events for brand's launching. • Stays updated with the latest social media and PR trends. Accounts handled: Big Bad Wolf Books, Frotea, BSV Pharmaceuticals, Embassy of the Republic of Korea in the Philippines, HEBE Beauty Group Show less

E-commerce Copywriter

• Jul 2020 - Apr 2021

• Writes copies for S&R’s E-commerce platform (i.e. Website, Lazada, Instagram, Facebook, and Customer service platform) • Ensures all product copies are with high-quality write up for the website platform. • Tasked to develop content for email marketing. • Collaborates with Social Media Manager, Product Manager, and Promotions Manager when crafting content. • Works directly with graphic artists in aligning content for social media and e-commerce website collaterals. • Develops marketing content for membership. • Writes scripts for AVPs needed by the company. • Creates written marketing materials and contributes marketing ideas needed by the company. Show less

Digital Marketing Associate

• Jan 2020 - Jun 2020

• Handles the company’s facebook page, website blog, twitter, and Instagram accounts • Produces design assets for websites, web logos, social media graphics and banners, email campaigns, and email templates • Produces content (ad copies and articles) for website blog using SEO keywords • Drives and achieves target website traffic through content production in different platforms (website, social media accounts) to increase conversion rate of users • Develops and implements marketing and creative strategies to raise brand awareness and customer quantity • Attends business meetings together with Business Development Associates with different franchisors and company owners for partnerships • Creates press releases, scripts, and featured videos of franchise partners • Develops content for website landing pages Show less

Student Intern

• Jan 2019 - May 2019

• Assisted in the production of Dito Sa Laguna (local talkshow aired in Los Baños community cable channel) • Produced, and hosted two episodes of Dito Sa Laguna featuring Martial Law Commemoration, and Women’s Month (Expanded Maternity Leave Law) • Produced a one minute television plug featuring voters’ education for Dito Sa Laguna • Assisted BS Development Communication students in their multimedia production classes • Produced a radio program proposal featuring real-life stories and experiences of marginalized people • Produced radio plugs featuring the do’s and don’ts for 2019 Philippine Senatorial Elections for DZLB Online! (local radio channel in Los Baños, Laguna) • Worked as part of the production staff of Bantay Halalan Laguna 2019 (a provincial-wide coverage of 2019 Philippine Senatorial Elections) Show less