Johannes Diebig
Chief Revenue Officer (CRO) at Tradebyte- Claim this Profile
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Englisch Full professional proficiency
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Französisch Limited working proficiency
Topline Score
Bio
LinkedIn User
Johannes is one of the best managers I have ever worked for! Not only is he 100 % passionate with what he is doing - he also walks his talk. To manage a Team that focuses on New Logos is not easy and can be very challenging, especially with the current economic challenges and COVID in the past. Johannes was able to create a
David Burnand
Johannes is a highly intelligent, highly-driven marketer, who naturally builds relationships with senior stakeholders. I saw him manage an extremely complex set of relationships within Atos very effectively: in the most demanding circumstances. He works extremely hard and has a strong ability to focus on the most important commercial targets of his marketing strategy to drive the best possible return on investment. I would recommend Johannes to any organisation seeking to build teams that can drive strong demand-led marketing strategies.
LinkedIn User
Johannes is one of the best managers I have ever worked for! Not only is he 100 % passionate with what he is doing - he also walks his talk. To manage a Team that focuses on New Logos is not easy and can be very challenging, especially with the current economic challenges and COVID in the past. Johannes was able to create a
David Burnand
Johannes is a highly intelligent, highly-driven marketer, who naturally builds relationships with senior stakeholders. I saw him manage an extremely complex set of relationships within Atos very effectively: in the most demanding circumstances. He works extremely hard and has a strong ability to focus on the most important commercial targets of his marketing strategy to drive the best possible return on investment. I would recommend Johannes to any organisation seeking to build teams that can drive strong demand-led marketing strategies.
LinkedIn User
Johannes is one of the best managers I have ever worked for! Not only is he 100 % passionate with what he is doing - he also walks his talk. To manage a Team that focuses on New Logos is not easy and can be very challenging, especially with the current economic challenges and COVID in the past. Johannes was able to create a
David Burnand
Johannes is a highly intelligent, highly-driven marketer, who naturally builds relationships with senior stakeholders. I saw him manage an extremely complex set of relationships within Atos very effectively: in the most demanding circumstances. He works extremely hard and has a strong ability to focus on the most important commercial targets of his marketing strategy to drive the best possible return on investment. I would recommend Johannes to any organisation seeking to build teams that can drive strong demand-led marketing strategies.
LinkedIn User
Johannes is one of the best managers I have ever worked for! Not only is he 100 % passionate with what he is doing - he also walks his talk. To manage a Team that focuses on New Logos is not easy and can be very challenging, especially with the current economic challenges and COVID in the past. Johannes was able to create a
David Burnand
Johannes is a highly intelligent, highly-driven marketer, who naturally builds relationships with senior stakeholders. I saw him manage an extremely complex set of relationships within Atos very effectively: in the most demanding circumstances. He works extremely hard and has a strong ability to focus on the most important commercial targets of his marketing strategy to drive the best possible return on investment. I would recommend Johannes to any organisation seeking to build teams that can drive strong demand-led marketing strategies.
Experience
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Tradebyte
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Germany
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IT Services and IT Consulting
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200 - 300 Employee
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Chief Revenue Officer (CRO)
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Oct 2023 - Present
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Member Of The Board Of Advisors
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Feb 2022 - Oct 2023
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Salesforce
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United States
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Software Development
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700 & Above Employee
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Senior Area Vice President - Head of Strategic/Invest Accounts Germany
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Feb 2022 - Oct 2023
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Area Vice President - Head of Strategic/Invest Accounts Germany
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Feb 2021 - Feb 2022
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Area Vice President - Head of Marketing Cloud Germany
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Jun 2020 - Feb 2021
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VP, CMO Germany and Austria
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Feb 2018 - Jun 2020
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Head Of Marketing EMEA Central
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Apr 2015 - Feb 2018
Helped to turn this region into one of the fastest growing regions within Salesforce; part of management board. Transformed team and entire marketing setup and turned into probably the best B2B marketing team ever.
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Atos
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France
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IT Services and IT Consulting
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700 & Above Employee
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Group SVP - Global Head of Marketing/CMO & Head of IBM and Microsoft Alliances
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Apr 2014 - Mar 2015
Management - Created group marketing function as part of change program (TOP) reporting into group SEVP Operations - Managed function (120+ headcount) as global CMO, reporting into EVP Sales and Marketing - Integrated and merged marketing teams, tools, processes at acquisitions (Siemens IT services (2011) and Bull (2014)) - Defined and implemented marketing plan/strategy/team for cloud start up (Canopy - JV with EMC and VMware) - Strong management/leadership skills (360… Show more Management - Created group marketing function as part of change program (TOP) reporting into group SEVP Operations - Managed function (120+ headcount) as global CMO, reporting into EVP Sales and Marketing - Integrated and merged marketing teams, tools, processes at acquisitions (Siemens IT services (2011) and Bull (2014)) - Defined and implemented marketing plan/strategy/team for cloud start up (Canopy - JV with EMC and VMware) - Strong management/leadership skills (360 degree feedback); became SVP at the age of 35 (youngest SVP of the group) Marketing: Brand and awareness - Group wide rebranding (2011) - Led various integrated multichannel campaigns and events at global scale Marketing: Sales Enablement - Defined and implemented global sales enablement program (portals, tools, ...): 6.000+ trainings delivered to sales force / year), 4.000+ assets, 200.000+ downloads p.a. - Created global reference programs - Created market and customer intelligence team (onshore/offshore) Marketing: Demand generation - Generated incremental/net new order entry of EUR 500 m per year and supported/touched orders of > 2 EUR bn at a cost below industry benchmarks - Created global network of 7 executive briefing centers worldwide hosting > 1.000 client innovation workshops per year (generating a pipe of EUR 1+ m each) - Created demand generation factory compromising of market intelligence, segmentation, campaigning and telesales resources (EUR 800 m of pipeline and EUR 100 m of order entry p.a.) - Global roll out of SaaS marketing automation solution (Oracle marketing cloud / Eloqua) integrated with SAP CRM and web applications Sales - Managed sales org transformation towards new Atos sales model (2014); integration of Bull sales force into Atos sales framework (people, processes, tools; reporting into Chief Commercial Officer) Alliances and partners - Established global alliance marketing function/team - Global management of alliances with Microsoft and IBM
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Global Head of Marketing, CMO
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Oct 2009 - Mar 2015
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Director Global Marketing
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Apr 2008 - Sep 2009
- Led corporate marketing team (based in Brussels) - Marketing program for 2008 Beijing Olympic Games - Reporting into Group SVP Communications
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Head of Marketing & Communications Germany & Central Europe
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Jul 2007 - Mar 2008
- Led marketing & communications teams for Germany and Central Europe - Reporting into region CEO
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Sales Advisor Region South
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Jan 2007 - Jun 2007
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Manager Business Development
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Aug 2006 - Dec 2006
- Contributed to various internal growth / profitability initiatives - Bid financials for EUR 150 m bid - Reporting into VP business development
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Executive assistent to the CEO
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Jan 2006 - Jul 2006
- Internal CEO communications - Preparation of board meetings - Various other tasks
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WOBAK
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Germany
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Residential Building Construction
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1 - 100 Employee
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Claims Manager
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Jan 2003 - Dec 2005
- In charge of claim management of Wobak - In charge of claim management of Wobak
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Education
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Universität Konstanz
Master of Economics, Diplom Volkswirt -
Université du Québec à Montréal
Master of Economics, Economics