Dayle Guy
Improving environmental sustainability with new retail and hospitality mPOS partners at Epson UK Ltd- Claim this Profile
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Bio
Experience
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Epson UK Ltd
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United Kingdom
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Computer Hardware Manufacturing
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100 - 200 Employee
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Improving environmental sustainability with new retail and hospitality mPOS partners
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2021 年 6 月 - - 目前
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Product Management
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2017 年 4 月 - - 目前
Develop and deliver the GTM roadmap and the medium term sales and marketing plan for all new product launches into the UK & Irish markets. Working closely with European peers and local sales, marketing and event teams to ensure the launches are executed on-time and within budget. Use IDC & GFK data to identify growth markets and diversification opportunities.The roadmap is designed to maximise the initial investment and for the channel partners to embrace the halo effect.As the products are an important part of retail and hospitality customer experience, its important to stay abreast of social behaviors, the importance of customer experience in our core verticals and the increasing environmental awareness of our end users.Educating channel partners and end users features heavily on environmental impacts and sustainability features heavily in my presenting and training activities. Project Management of large ‘super tender’ roll outs with the commercial team and customer. Often high-profile projects with a challenging mix of very technical individuals and highly focused commercial stakeholders. My experience and emotional intelligence training through coaching, has developed this as an very enjoyable activity and a valuable skill.Consolidated and automated all product forecasting and revenue reports, so they can be used by across the European business.Streamlined and updated a previously inefficient and labor intensive the demonstration equipment process. This has ensured the account team have complete visibility or product loans and both channel partners and end user customers receive a a great customer experience. A vast improvement.Plan events and shows with the events team for ongoing brand awareness diversification into new markets and new product launches. Ensure events are supported with planned PR, social media and channel partner activity both before during and after planned events.
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BT Wholesale
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Telecommunications
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500 - 600 Employee
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Telecoms Product Manager (IoT MVNO)
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2016 年 3 月 - 2017 年 3 月
BT High Achiever Program MemberQuarter finalist of the famous BT Champions Cup AwardsContinuing to plan and deliver the 4G Mobile Telecoms services delivery into commercially viable IoT and MVNO partners as per the EE role below. The projects got larger as did the responsibilities and commercial pressures, working with a fantastic team of highly talented Designers, Engineers, Project Managers and Commercial Directors.Budget allocation was very different at BT, so we had to pitch for our budget requirements, but were also measured on our contribution to other business case from other areas. I was honored to be selected for the exclusive High Achiever Program BT.I also setup two teams to deliver business improvement initiatives, also known the famous BT Challenge Cup. One of the ideas and my selected team succeeded to the quarter final round and everyone was rewarded for their efforts and the contribution/savings delivered to the business. Upon completion of the initiative would return a several million pound saving year on year for one area of BT's business and could return ten's of millions when rolled across all business areas.
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EE
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United Kingdom
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Telecommunications
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700 & Above Employee
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Product Manager Telecoms - IoT & MVNO
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2014 年 3 月 - 2016 年 3 月
Plan and deliver the 4G Mobile Telecoms SIM product and associated services delivery launch roadmap to IoT and MVNO partners. All of whom are well known IoT global technology startups and house hold brand names.The enormous scale and cost of these projects and devastating financial impact of small errors or delays in implementation meant they carried significant commercial risk. Accurate and frequent communication across large multi-disciplined teams located throughout the country was critical for the commercial success of every 4G implementation project.Work very closely with strategic technology suppliers and IoT, MVNO channel partners, delivering technology roadmaps and sharing operator market & consumer behavior insight.Frequent measuring and reporting with IoT and MVNO partner teams, technical, commercial, regulatory and in-life. Ensuring successful product and service delivery though to in-life. ● Present weekly project delivery updates to Senior Director stake holders both internal and external. ● Provide strategic GFK data driven guidance and market insights internally and to partners on the Internet of Things and Machine to Machine markets as key growth areas for mobile technology.● Ensure the right teams in the business are engaging with the right long term early adopter channel partners and hardware manufacturers.● Project manage the product design, development and launch planning of several multi-million pound projects.● Consolidated product SKU's by over 70% and reduced go-to-market and change request times by 50% in less than 12 months. The activity made the business a significant quantifiable saving, whilst enabling channel partners to launch new propositions and generate additional revenue quicker than ever before,● Manage SIM product quality and consistency and relationships with our global security & identity solution suppliers such as Gemalto, IDEMIA (Morpho & Oberthur) on behalf of our IoT and MVNO telecoms channel partners.
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Channel Marketing Manager
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2013 年 4 月 - 2014 年 3 月
As a contractor my brief was focused on the medium-term strategic IPO or acquisition of EE and developing Channel Marketing activities and communications that stimulated growth in both online and offline channels. Ensuring all channel activity was aligned to the strategic, and negotiate justifiable ROI of campaign budgets for high street retail & B2B accounts whilst growing the individual Account Directors P&L.● Led the ‘visibility brand project’ that merged Orange & T-Mobile PAYG brands into EE, a single telecoms identity. Careful project management and continuous C Level stakeholder engagement and reporting.● Managed the development and launch of EE telecoms Pay As You Go SIM into 10k high street retail outlets across three telecoms brands.● Defined, justified, delivered and measured EE’s largest single high street PAYG campaign for the distribution channel. Campaign became a strategically important revenue generator.● Channel Marketing lead at ‘Product Roadmap’ and ‘Service Launch’ meetings, cascading all new business propositions to the commercial, legal and marketing channel teams.● Delivered EE's first multi-channel indirect channel partner campaign kits. Maximising the halo effect of EE's OOH and ATL (TV and radio) activities with comprehensive Digital and Social Media Kits for Channel Partners to engage their online and in-store audiences.● Managed the redesign of a high street telecoms retailers training center that delivered 150 x more training content at ¼ of the cost. It was a platform which could be scaled cost effectively YOY. ● Challenge, liaise and influence Brand, Legal and Commercial stakeholders while working closely on new product and service launches.
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ActionCOACH USA
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United States
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Professional Training and Coaching
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400 - 500 Employee
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ActionClub Business Coaching
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2012 年 10 月 - 2013 年 5 月
ActionCLUB is a business group coaching program the builds a strong foundation for a business around ALL the fundamental practices that will make it successful.The coaching environment is designed to help business owners work on their business and not within it, generate NEW business opportunities, and share the excitement of success in achieving their AWARD WINNING goals.As a part of the world renowned ActionCOACH business coaching team I guarantee to deliver measurable and sustainable business growth results to select businesses in Hertfordshire. Using the proven ActionCLUB group coaching formula allows businesses in Hertfordshire to see real business benefits, get a feel for their business challenges and discuss successes and achievements together.I'm interested in auspicious individuals and business owners with vision and commitment to achieve the best results and reach their personal goals.Look and listen for these signs: - I'm about to start my own business?- new franchise or business owner?- not enjoying their business anymore.- say they have no time and no money.- want to sell their business.- need more sales and marketing.
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PHizzy Marketing
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Advertising Services
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Marketing Consultant
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2011 年 4 月 - 2013 年 5 月
Phizzy Marketing comprised a small team of professionals providing consultative contract market services that worked efficiently with your companies internal teams to deliver your businesses sales and marketing objectives.The nature of our engagement with corporations is very bespoke and focused to meet the targets and objects of the business unit or project.Primarily we focus on technical product marketing and product marketing management within both B2C and B2B. We work your marketing teams, creative agency supplier partners and even your channel partner customers in delivering successful innovative marketing strategies and campaigns that measurable contribute to the businesses commercial objectives.We provide full activity and GTM strategy development supported with QBR's and consultative reviews. All of which help your business launch your new product to the right audience at the right time.
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Group Director (St Albans)
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2012 年 3 月 - 2013 年 3 月
The Chariots Business Networking Group based in St Albans is the 2011 Business Networking International group of the year. With almost 50 of the best Hertfordshire based small business members it's an honour to be the Director of this award winning team.Each week I present a structured meeting agenda and with my supporting leadership team to help businesses generate more money for each other. Delivered as an effective sales and marketing tool for your business, we help fellow members educate each other on the best business opportunities to look for. Last year the group generated £1.3M for its members with a target of £2M during 2012. The Business Networking International organisation is the largest business referral organisation of its type in the world. In the UK there are over 6,000 members generating £245M between them.
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Director Consultant - Hertford & Ware (Endeavour)
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2012 年 3 月 - 2012 年 12 月
As a Director Consultant for Business Network International I have the privilege to work with my colleague Martin Brophy in the formation of the new Ware & Hertford Business Networking Group. Called BNI Endeavour it is one of the best and most successful new Business Networking Groups in the region. We meet on Thursday morning at the Roebuck Hotel in Ware Hertfordshire and are striving to help 30 of the best local businesses in the Hertford and Ware area generate £1 million for our members. As a Director Consultant for Business Network International I have the privilege to work with my colleague Martin Brophy in the formation of the new Ware & Hertford Business Networking Group. Called BNI Endeavour it is one of the best and most successful new Business Networking Groups in the region. We meet on Thursday morning at the Roebuck Hotel in Ware Hertfordshire and are striving to help 30 of the best local businesses in the Hertford and Ware area generate £1 million for our members.
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Code Thirtynine Limited
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United Kingdom
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Information Technology & Services
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Sales and Marketing Director
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2009 年 12 月 - 2012 年 10 月
At Code Thirtynine we help businesses with their ability to count! We deliver solutions that measurably improve our customers' business.Code Thirtynine is an Automatic Identification Systems Reseller specialising in Stock Control, Asset Management and Warehouse Order Processing. Using Barcode and RFID technologies and providing the specialist experties and experience.Our strength is our ability to understand and resolve every customers' process problems.Leading suppliers of barcode readers, mobile computers & thermal label printing systems, delivering industry leading solutions for asset management, resource tracking & inventory control into a variety of industries around the world.The core areas of Code Thirtynine are: Thermal Adhesive Labels, Thermal Label Printers Barcode Scanners & Mobile Computersm, Software (Stock Take, Asset & Resource Management)We pride ourselves on being in touch with our customers’ needs and understanding the requirements of your specific industry. Our unique personal approach and years of multi disciplined industry experience means we consistently deliver a service that we are proud to share.Everything we deliver makes businesses measurably more efficient!
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Client & Alliance Solutions Manager - AutoID EMEA
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2007 年 - 2009 年
From building new relationships with clients through to managing existing retail, supply chain and logistics customers, I produced commercial and technical proposals which required a thorough understanding of their requirements as well as an ability to co-ordinate internal and external multi national teams on the delivery of global projects. From building new relationships with clients through to managing existing retail, supply chain and logistics customers, I produced commercial and technical proposals which required a thorough understanding of their requirements as well as an ability to co-ordinate internal and external multi national teams on the delivery of global projects.
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Product Manager for EMEA
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2000 年 - 2007 年
Reported to EMEA Marketing Manager managing barcode and RFID systems turnover including business development and strategic planning for new products and new markets. Key role in providing technical and sales support to over 40 global partners including establishment of e-commerce, web and intranet site for worldwide customer base. Reported to EMEA Marketing Manager managing barcode and RFID systems turnover including business development and strategic planning for new products and new markets. Key role in providing technical and sales support to over 40 global partners including establishment of e-commerce, web and intranet site for worldwide customer base.
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Product Development Engineer
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1998 年 - 1999 年
Working as part of product development teams, I developed project plans for managing budgets and resources. Produced technical reports, user guides and service manuals. Also involved in product testing and component supply. Working as part of product development teams, I developed project plans for managing budgets and resources. Produced technical reports, user guides and service manuals. Also involved in product testing and component supply.
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