Derek Fox
Marketing Strategist at TBS Factoring Service, LLC- Claim this Profile
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Bio
Steven M.
Derek was a talented and dedicated member of our team while serving with us for a year in the AmeriCorps program.Derek displayed great attention to detail and a passion to accomplish the task at hand. Derek would be a great addition to any organization.
Steven M.
Derek was a talented and dedicated member of our team while serving with us for a year in the AmeriCorps program.Derek displayed great attention to detail and a passion to accomplish the task at hand. Derek would be a great addition to any organization.
Steven M.
Derek was a talented and dedicated member of our team while serving with us for a year in the AmeriCorps program.Derek displayed great attention to detail and a passion to accomplish the task at hand. Derek would be a great addition to any organization.
Steven M.
Derek was a talented and dedicated member of our team while serving with us for a year in the AmeriCorps program.Derek displayed great attention to detail and a passion to accomplish the task at hand. Derek would be a great addition to any organization.
Credentials
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Google Ads Display Certification
Google AdsFeb, 2021- Nov, 2024 -
Email Marketing Certification
HubSpotJul, 2016- Nov, 2024 -
Inbound Certification
HubSpotJul, 2016- Nov, 2024
Experience
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TBS Factoring Service, LLC
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United States
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Truck Transportation
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100 - 200 Employee
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Marketing Strategist
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Jul 2021 - Present
I serve as project management lead, creating and managing TBS Factoring's digital marketing. I track website traffic (Google Analytics), email marketing performance (Mailchimp), business development and lead generation (Salesforce), and advertising, SEO, and keyword analytics (partner agencies), to create monthly dashboard reports and provide strategic recommendations and marketing forecasting for executive leadership. I oversee and design all email marketing campaigns, and manage TBS's internal communications website. Additionally, I manage trade-show marketing (branding, collateral, and swag) and help event planning as needed. I established the company's first-ever public relations strategy for media relations and crisis communications, as well as the company’s first merger and acquisitions marketing strategy and best practices.
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CBRE
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United States
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Real Estate
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700 & Above Employee
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Marketing Manager
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Oct 2016 - Nov 2020
I locally managed the wold-class branding and custom marketing content for the Oklahoma City, Tulsa, Fayetteville, Little Rock CBRE offices. Working with and project managing cross-functional team in multiple locations, I coordinated with third-party printing, photography, video, and drone vendors, I designed high-end marketing materials and new business development projects for print, digital, email, and social media. I managed local office and broker webpages via CBRE’s proprietary website management host, and facilitated internal communications. Collaborating with multiple offices and a regional marketing team, I maintained strong relationships and lines of communication regardless of location.
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SchoolWay
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Norman, Oklahoma
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Engagement Specialist
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Oct 2013 - Jun 2016
As an Engagement Specialist for SchoolWay I managed all school/district accounts within the "Eastern" region of the U.S. (33 states), overseeing the client's entire lifespan, providing product education for school administrators: teaching them best practices for creating engaging mobile/social media content, becoming community influencers, and effectively interacting with their school communities. As an Engagement Specialist for SchoolWay I managed all school/district accounts within the "Eastern" region of the U.S. (33 states), overseeing the client's entire lifespan, providing product education for school administrators: teaching them best practices for creating engaging mobile/social media content, becoming community influencers, and effectively interacting with their school communities.
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Regional Food Bank of Oklahoma
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United States
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Non-profit Organizations
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1 - 100 Employee
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Research Analyst
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Nov 2011 - Oct 2012
I researched and compiled ethnographic data for various counties and cities within the Regional Food Bank of Oklahoma's target markets, and expressed this statistical data as visual analytics, often as illustrated maps using GIS coding. Additionally, I managed internal communications, and published a monthly HTML email newsletter for the entire staff. I researched and compiled ethnographic data for various counties and cities within the Regional Food Bank of Oklahoma's target markets, and expressed this statistical data as visual analytics, often as illustrated maps using GIS coding. Additionally, I managed internal communications, and published a monthly HTML email newsletter for the entire staff.
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Third Degree Advertising
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Oklahoma City, Oklahoma
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Account Executive Intern
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Oct 2011 - Dec 2011
I helped develop research and insight into various demographics, and advised that they expand upon their award-winning Gen Y marketing to finely segment more specified consumer targets by redefining conventional demographics. Most notably, as part of my final internship project, I drafted a campaign proposal for a flexible, interactive, full-service program targeted towards college students. This program, known as “MoneyYz,” sought to bring financial education to college students as a packaged marketing product that could be sold to Third Degree’s clientele in the financial industry.
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Lindsey + Asp
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Jun 2010 - May 2011
Lindsey + Asp Agency is a student led advertising and public relations agency in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. As Creative Director, I oversaw the creative department staff, and all outgoing creative content to ensure that Lindsey + Asp was effectively helping their clients produce outstanding print, digital and video advertising. I worked on such accounts as: Noble, Okla., City Chamber of Commerce The Nature Conservancy (Oklahoma) Healthy Sooners Gaylord College Centennial
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Education
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2007 - 2011
University of Oklahoma
Bachelors, Advertising
Community
